Shweta Paliwal

Digital Marketing Specialist

New Delhi, Delhi, India4 yrs 8 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in blending creativity with data-driven marketing strategies.
Proficient in crafting engaging content across various platforms.
Strong foundation in social media strategy and SEO content writing.

Stackforce AI infers this person is a MarTech specialist with a strong focus on social media and content marketing.

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Skills

Core Skills

Social Media MarketingDigital Marketing

Other Skills

Social Marketing FulfillmentContent ManagementContent CreationData AnalysisGhostwritingFiction WritingDigital Marketing MediaInstagramCanvaSearch Engine Marketing (SEM)Paid Media AdvertisingStrategic ThinkingMarketing CampaignsBlog CreationOn-Page SEO

About

I help brands turn their online presence into real influence. For me, social media isn’t just about posting content, it’s about creating conversations, building communities, and leaving a mark that lasts beyond a scroll. With a strong foundation in social media strategy, SEO content writing, and digital marketing, I love blending creativity with data to design campaigns that connect with people on a deeper level. Numbers matter, but it’s the story behind those numbers that excites me. Outside of marketing, writing has always been my constant. From blogs and SEO-driven articles to fiction and storytelling, I believe words have the power to shape businesses, inspire minds, and create movements. Currently, I’m open to freelance writing, blogging, and creative storytelling opportunities where I can bring together strategy, creativity, and heart.

Experience

Urbane decor

Social Media Marketing Manager

Dec 2023 – Present · 2 yrs 4 mos · Mumbai · Remote

I am a Social Media Marketing Manager with experience in building brand presence, creating engaging content, and driving online growth. I manage social media strategies across platforms like Instagram, LinkedIn, and YouTube, focusing on lead generation, brand awareness, and community engagement.
My work includes:
Planning and executing content calendars
Running ad campaigns and tracking performance
Writing copy that connects with the right audience
Analyzing data to improve reach and results
I enjoy creating simple, impactful marketing strategies that help brands grow and connect with people in meaningful ways.

Social Marketing FulfillmentContent ManagementSocial Media MarketingDigital Marketing

Wizkidscarnival

Social Media Marketing Executive

Sep 2022 – Nov 2023 · 1 yr 2 mos · Remote, Pune · Remote

Planned and managed social media content across multiple platforms to grow brand presence and visibility.
Created engaging posts, reels, and campaigns to increase follower count and audience interaction.
Wrote SEO blogs, articles, and captions that matched brand voice and connected with the target audience.
Monitored performance analytics and used insights to improve reach, engagement, and lead generation.
Collaborated with teams to align social media strategies with overall marketing goals.
Balanced creativity with data-driven decision-making to deliver consistent and impactful results.

Kuehne+nagel

Air Freight Operations

Oct 2014 – Dec 2015 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

Handled end-to-end air freight operations including booking, scheduling, and documentation.
Coordinated with airlines, clients, and customs agents to ensure smooth cargo movement.
Prepared and verified shipping documents such as airway bills, invoices, and packing lists.
Ensured compliance with international trade regulations, safety standards, and customs requirements.