Feb 2019 – Jul 2024 · 5 yrs 5 mos · Remote

• VMware acquired by Broadcom in November 2023*
• Lead product strategy and the product management teams for the data and analytics (Intelligence), orchestration (Freestyle), identity (Access), and data science and AI platform services on which Workspace ONE and Horizon products are delivered, as well as the product strategy for the Frontline/Rugged and Retail markets.
• Growth Strategy & Go-To-Market Strategy
• Drove expansion in Frontline and Service Desk markets via new product introductions (e.g., ITSM Connector for ServiceNOW, Digital Employee Experience Advanced Analytics for Frontline, Shift-Based Access Control, Assist) and Go-To-Market activities. Defined messaging, competitive positioning, and sales plays enabling field teams to sell to new buyers (Service Desk, Frontline, Retail personas). Pursued strategic technology and channel partnerships to increase frontline velocity.
• M&A & Team Leadership
• Led the integration of the AetherPal business, teams, and the Workspace ONE Assist products while preserving value proposition, increasing velocity, and expanding support to Windows, macOS, iOS, Windows Mobile, and Linux.

Mar 2016 – Feb 2019 · 2 yrs 11 mos · South Plainfield, NJ · Remote

• AetherPal acquired by VMware in February 2019*
• Led the product vision, strategy, and roadmap, as well as all marketing functions at AetherPal.
• Business & Product Strategy
• Recruited to transform product strategy and drive expansion from bespoke products for the telco market to packaged products for the enterprise market to drive company growth and expansion. Evaluated product portfolio, market problems, competitive landscape, and company positioning; architected a complete market repositioning from direct sales to channel partnerships, refactored product pricing, packaging, and core capabilities, adapted messaging, and drove partnerships that directly led to acquisition. Drove alignment with Board of Directors, Executive Team, and Sales Team to execute successful pivot into the enterprise market.
• Business Development
• Secured VMware white-label partnership through executive relationship building and technical partnership development, directly leading to acquisition within 3 years
• Go-To-Market Strategy
• Led complete brand repositioning: website redesign, messaging realignment focused on new enterprise market, lead generation, and analyst relations. Defined target markets, buyer personas, and competitive positioning for channel-focused GTM strategy. Trained sales and marketing teams to sell to new buyers and through new channels. Established market credibility through speaking engagements at Google Enterprise Partner Summit, Mobile World Congress, partner events, and other venues.

Apr 2014 – Jan 2016 · 1 yr 9 mos · Columbia, Maryland · Hybrid

• Good Technology acquired by BlackBerry in October 2015*
• Led Product Management Team for Mobile Service Management (MSM) portfolio.
• Product Management & Team Leadership
• Defined product roadmap, integration plans, and mentored product managers. Consistently over-delivered on roadmap with on-time and on-budget delivery. Led product team through migration from bi-annual to quarterly releases and increased adoption of agile processes. Re-envisioned product workflows based on extensive user interaction to streamline troubleshooting in the new multi-app multi-device world. Guided Scrum Teams and UX through definition, mock-ups, and execution. Launched new workflows on schedule to significant positive feedback and customer adoption.
• Adoption & Growth Strategy
• Drove 70% product adoption across Top 100 Customers in less than 18 months, generating over $4M in recurring direct revenue, numerous multi-million product bundle deals, and enabling adoption of flagship platform in the world’s largest enterprise mobile deployments.
• Product Strategy
• Discovered opportunity for Mobile Analytics, to extend portfolio to the business user. Defined vision for new cloud/SaaS platform and foundation for future products. Empowered a PM to own and drive the realization.
• Go-To-Market
• Spokesperson and evangelist, championed product at all 3 Good Exchange worldwide user conferences and led discussion panels at Client Advisory Forum, multiple analyst briefings, and customer executive briefings.

Nov 2007 – Mar 2014 · 6 yrs 4 mos · Columbia, Maryland · On-site

• BoxTone acquired by Good Technology in April 2014*
• Founding Product Manager for 25-person startup. Built product management discipline from zero, scaled organization 5X, and drove acquisition through disciplined product strategy and execution. Promoted to VP Product through demonstrated results and earned trust of Executives and Board.
• Business Transformation & Organizational Scaling
• Grew startup from $12M revenue, 25 employees to $30M+ revenue, 120+ employees, and $110M+ valuation. Defined and introduced PM discipline across company. Built product management department from zero to team of 14. Mentored team members into respected leaders, teaching PM process, product sense, and leadership skills (prioritization, influence, decisiveness).
• Product Portfolio Strategy & Revenue Expansion
• Expanded revenue 60%+ across customer base by transforming point product into portfolio of 7 products across all enterprise mobile platforms. Managed pricing and packaging strategy, optimizing product adoption and revenue growth. Capitalized on adjacent market opportunity (User Self Service), securing executive alignment and launching new product within 9 months.
• Category Creation & GTM Leadership
• Established Mobile Service Management (MSM) as a product category through analyst engagement and market positioning. Earned "Visionary" placement in multiple analyst evaluations of the category; defining the product category with analysts. Collaborated with CMO and CRO to define messaging, Go-to-Market strategy, and sales plays. Public spokesperson and evangelist, speaking at conferences to thousands, leading webinars, and conducting customer/partner training.
• Strategic Partnership Leadership
• Led technical partnership with Apple as one of first 7 companies invited to deliver Mobile Device Management (MDM) solution for iOS. Evaluated and managed strategic technical partnerships with Google, BlackBerry, Samsung, and 3LM, including acquiring and integrating 3LM from Google.

Nov 2000 – Nov 2007 · 7 yrs · Herndon, Virginia · On-site

• Mantas acquired by Oracle Financial Services in August 2006*
• Defined the strategy and vision for the Mantas Platform, the common data mining, behavior detection, data acquisition, and investigative framework.
• Drove cross-team alignment of product roadmaps and the platform roadmap, as well as alignment with the Chief Technology Officer’s (CTO) architectural direction.
• Capitalized on opportunity for value added services. Identified and executed an application extension framework to enable Professional Services to meet customization requirements in a structured, flexible, and rich framework.
• Defined Build vs Buy business cases for product expansion. Identified integration opportunities, selection criteria, and evaluated third-party products to deliver product functionality (e.g., case management, transaction filtering, rapid rich application development, visualization) in a seamless and consistent user experience.
• Managed the integration of third-party applications and owned relationships with third-party vendors.
• Defined requirements for new products based on opportunities identified in review of compliance regulations (i.e., Account On-Boarding Know Your Customer Risk Assessment).

Jun 1998 – Jun 2001 · 3 yrs · Fairfax, Virginia · On-site

• Defense Integrated Military Human Resources System (DIMHRS)
• Functional Work Team/ Task Analysis Team Lead
• Led a multi-disciplined team, consisting of both technical and functional analysts defining business rules, data requirements, and data models to re-engineer the Department of Defense (DoD) Pay and Personnel Enterprise.
• SIDPERS-3 Team
• Software Engineer