Aug 2020 – Sep 2023 · 3 yrs 1 mo

• 1. Led diverse teams - brand communication and creative, digital acquisition and retention, PR, content.
• 2. Successfully revamped the marketing strategy to acquire an older audience (35+) on digital, at a CAC that’s on track for an 18-month breakeven.
• 3. Led a part of retention efforts by instituting an NPS process, creating a Trust Metric framework to inform product and communication strategy, and drive growth from existing customers.

Apr 2017 – Jul 2020 · 3 yrs 3 mos

• 1. Responsible for digital Acquisition, Brand, PR and Content
• 2. Increased brand visibility, and scaled acquisitions by 2.5x with minimal increase in CAC by onboarding new teams and agencies, and revamping digital, offline, and content marketing efforts to target the 25-35 yrs segment

Sep 2015 – Apr 2017 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Brand | Ecommerce| Content| PR| Customer Lifecycle Management
• Built e-commerce acquisitions from scratch to deliver >100% ROI using digital paid channels, content, and drip marketing.
• Project management on other customer experience domains - website design, loyalty and referral program design and launch, and processes for offline experience centres

Nov 2014 – Aug 2015 · 9 mos · Bengaluru, Karnataka, India

• Responsible for overall brand strategy across traditional, digital, social, PR and content domains
• Hired and onboarded internal teams and external agencies to implement the mandate
• Developed and executed multiple campaigns across television, other mass media, and digital-social platforms, resulting in increased website traffic and revenue.

Oct 2013 – Oct 2014 · 1 yr · Bengaluru, Karnataka, India

• I led GroupM's social practice in the region. (South India) This involved working with various GroupM agencies - Mindshare, Maxus, MEC - on social strategy for their clients, and setting up teams and processes to implement them. A few of the clients I worked with were Titan, Wipro and Britannia.

Sep 2011 – Sep 2013 · 2 yrs · Bengaluru, Karnataka, India

• The mandate was to evolve the objectives, strategy and roadmap on the social web for the organisation as a whole, as well as specific functions, to establish processes and guidelines for effective implementation, and to set up monitoring systems and measurement parameters.
• During the two year stint, I fashioned and implemented a social strategy built around business outcomes connected to brand, customer connect, product and acquisition. This involved building brand credibility on various social platforms through specific content strategies, launching a fashion blog, evolving a process for quick resolution of customer issues on social channels, social integration at a product level, and achieving revenues from social platforms. (http://bit.ly/19XVvZP)

Mar 2007 – Feb 2010 · 2 yrs 11 mos

• Brand and product management role - communication, research, budgeting, and broad editorial product strategy.
• Though my initial responsibility was only the Bangalore Mirror brand, I was later part of the team that handled TOI - Bangalore, Bangalore Times and the newly launched Crest edition.
• A few major brand projects I'd been part of were the launch of Bangalore Mirror, the launch of the BM website, the "4ever B'lorean" campaign, the launch of TOI - Crest edition, the operational aspects of Teach India 2009, and the Bangalore Festival 2009.
• As part of the product role, I've also been involved in several editorial based projects for Bangalore Mirror- the campus journalism project called 'Mirror Squad', infrastructure improvement campaigns like “Devanayelli”, “Jamaluru”, as well as content syndication initiatives with WATBlog, Holiday IQ etc.

Apr 2006 – Mar 2007 · 11 mos

• Brand lead for the launch of Mid Day in Bangalore. Responsible for brand strategy and implementation, including marketing communication across media as well as B2B & trade marketing. Initiated and implemented a successful tie up with Rediff Shopping.

Feb 2003 – Apr 2006 · 3 yrs 2 mos

• Responsible for preparation of brand communication plans across media and markets. This included preparing and monitoring budgets, and interacting with advertising & media agencies, publications & channels etc to ensure proper implementation.
• I was part of the team that re-launched the service in Bangalore, Chennai, Mumbai, Delhi, and several new markets like Hyderabad, Ahmedabad, Chandigarh, Cochin etc. My WorldSpace experience gave me perspectives on how to execute a pan-India brand communication strategy, and invaluable lessons on marketing operations across print, outdoor, radio, television, BTL, and most importantly in the then relatively lesser known online media space.

Apr 2002 – Feb 2003 · 10 mos

• Sales and Business Development Role – Corporate, Institutional, Dealer channels, setting up dealership networks in new areas, training of channel sales force.
• Highest National Sales Achiever in October 2002