Prabhakar Choudhary — Founder

Prabhakar started his accidental marketing journey in 2019 while pursuing an engineering degree, and interested in coding. Being good at math, Prabhakar started a conceptual meme page known as iotahub, specifically for math enthusiasts. The page delivered complex concepts in the form of memes, making them more interesting than how they were taught in the classroom. Given that it was one of the first pages in India doing such unique stuff, iotahub gained traction quickly and reached a good number of followers in no time. It started getting sponsors from various brands and ran great campaigns for Unacademy and generated over 4Cr of revenue for the brand within a span of 1.5 years using Influencer network, earning the title of growth hacker. After successful campaigns for Unacademy and building a great network with influencers and meme influencers during his final year of engineering, Prabhakar decided to start his own agency named Groheq Media Pvt. Ltd., aiming to execute successful campaigns for other brands as well. After working with clients such as Unacademy, Upraised, TVF Timeliners, Xiaomi, MX Player, Melvano, Byju's, Cuemath, NXTWAVE, IIT Bombay, and IIT Madras, he generated an outstanding revenue of over 70 lakhs (definitely sounds better than a 7 LPA TCS job offer), Prabhakar then decided to join Unacademy while also running his agency in parallel. At Unacademy, Prabhakar executed influencer marketing campaigns and managed social channels under the Unacademy brand. He received the 'top performer of the team' award and later left the company to join Youngun, where he worked as a creative lead and did great campaigns for brands like Netflix, Swiggy, MakeMyTrip, Tinder, Ajio, Britannia, Amazon MiniTV, CRED, Zepto, and Cadbury 5 Star. Currently, Prabhakar is working at CoinSwitch & Lemonn as creative and Influencer Marketing Manager.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in EdTech and Digital Marketing.

Location: Bangalore Urban, Karnataka, India

Experience: 6 yrs 11 mos

Skills

Social Media Marketing
Copywriting
Campaign Strategies
Influencer Marketing
Content Strategy
Marketing Strategy

Career Highlights

Generated over 4Cr revenue for Unacademy.
Founded India's first math meme page with 100K followers.
Executed successful campaigns for top brands like Netflix and Swiggy.

Work Experience

Lemonn

Brand Manager (1 yr 5 mos)

CoinSwitch

Brand Manager (1 yr 4 mos)

Youngun | Make Memes, Not Ads.

Creative Lead (7 mos)

Unacademy

Growth - Social Media & Influencer Marketing (1 yr 3 mos)

Agency Partner (1 yr 5 mos)

Boring Copy Company

Founder (4 yrs 10 mos)

Unschool

Marketing Manager (2 mos)

Melvano

social first Marketing (5 mos)

iota.hub

Founder (6 yrs 11 mos)

Education

Took part in counselling (didn’t get select) at Indian Institute of Technology, Bombay

Prabhakar Choudhary

Founder

Bangalore Urban, Karnataka, India6 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Generated over 4Cr revenue for Unacademy.
Founded India's first math meme page with 100K followers.
Executed successful campaigns for top brands like Netflix and Swiggy.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in EdTech and Digital Marketing.

Contact

Skills

Core Skills

Social Media MarketingCopywritingCampaign StrategiesInfluencer MarketingContent StrategyMarketing Strategy

Other Skills

Social Media AdvertisingOutdoor AdvertisingBillboards copysocial media copyMarketing CopyPop CultureMulti-Channel MarketingProblem SolvingMarket PlanningIntegrated MarketingMarketingContent MarketingBrand StrategyContent CreationCampaign Management

About

Experience

Lemonn

Brand Manager

Oct 2024 – Mar 2026 · 1 yr 5 mos · Greater Bengaluru Area

Coinswitch

Brand Manager

Sep 2024 – Jan 2026 · 1 yr 4 mos · Bengaluru, Karnataka, India

Youngun | make memes, not ads.

Creative Lead

Sep 2023 – Apr 2024 · 7 mos

Worked with some of the coolest brands and built some of the coolest campaigns for Netflix, Swiggy, MakeMyTrip, Tinder, Ajio, Britannia, Amazon MiniTV, CRED, Zepto, Cadbury 5 Star, and more.

Campaign StrategiesCopywriting

Unacademy

2 roles

Growth - Social Media & Influencer Marketing

Feb 2022 – May 2023 · 1 yr 3 mos

I have been instrumental in driving revenue and growth for Unacademy, India's leading online learning platform. With my expertise in Influencer Marketing and Creative direction, I successfully collaborated with over 500 influencers, resulting in revenue worth INR 2 Cr across 10+ categories.
Through my strategic Influencer Integrations and Marketing, I generated over 50K leads across various categories. Additionally, I designed and executed 5+ end-to-end GTM events, resulting in the acquisition of 40K+ new learners.
As the manager of Unacademy's Instagram and Twitter handles, I created engaging content that led to a 28% growth of our channels. I also spearheaded the online distribution network for 8+ Unacademy centers across India.
My expertise in Social Media Marketing allowed me to design and execute 10+ campaigns across all platforms, increasing organic traffic by 32%. These accomplishments earned me the title of Growth Hacker and the "YT Top Performer of the Year" award for building online distribution for 10+ YT channels.

Content StrategyMulti-Channel MarketingProblem SolvingMarket PlanningIntegrated MarketingMarketing+5

Agency Partner

Sep 2020 – Feb 2022 · 1 yr 5 mos

Built a meme-first growth engine focused on scaling Unacademy’s visibility and user acquisition through internet-native content and distribution.
Led growth and campaign execution for Unacademy during a high-growth phase
Collaborated with 500+ creators and meme pages, generating revenue worth ₹2Cr+ across 10+ categories
Generated 50K+ leads through strategic influencer integrations and performance-driven campaigns
Designed and executed 5+ end-to-end GTM campaigns, driving acquisition of 40K+ new learners
Built and activated a large-scale distribution network across platforms to drive consistent traction
Recognized as a “Growth Hacker” by Unacademy for acquiring users through high-impact marketing campaigns executed as an agency partner

Boring copy company

Founder

Jun 2021 – Present · 4 yrs 10 mos · Bengaluru, Karnataka, India

We pitch ideas that are either deeply human or deeply unhinged - both work great on the internet.
We’ve worked with brands like Netflix, Swiggy, Ajio, Tinder, Britannia, CRED, Amazon miniTV, Zepto, CoinSwitch, Lemonn, Kingfisher, Emergent, Aurm, MoneyView, Chemist at Play, Sleepyhead, Zeiss etc - helping them stay internet-relevant (and occasionally break it).
And if there’s still doubt, we just say:
“Trust me bro… yeh phatega.”
BC Company Previously known as - ZugAD Company

Social Media MarketingSocial Media AdvertisingOutdoor AdvertisingBillboards copysocial media copyMarketing Copy+2

Unschool

Marketing Manager

Sep 2020 – Nov 2020 · 2 mos

Melvano

social first Marketing

Jul 2020 – Dec 2020 · 5 mos

Iota.hub

Founder

May 2019 – Present · 6 yrs 11 mos

Founded India’s first concept-driven math meme page, building a community of over 100K followers and becoming a cult favorite among engineering and IIT-JEE aspirants.
Launched India’s first-ever Math Calendar, selling over 1,400 copies.
Introduced math-themed merchandise (T-shirts, hoodies, etc.), with over 1,000 units sold.
Bootstrapped the entire journey - no ads, no agency - just insights, content, and community love. The page was even referenced by educators and coaching institutes and institutes like IIT Bombay and Madras, and became a launchpad for my later work in insight-led, internet-first campaigns across Industries