Khushi Parikh

Brand Manager

Mumbai, Maharashtra, India3 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Expert in beauty marketing and brand strategy.
Proven track record in driving brand growth.
Recognized as a top marketing voice in beauty.

Stackforce AI infers this person is a Beauty Marketing Specialist with expertise in brand management and digital strategies.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyBrand Communication

Other Skills

Brand StrategyBrand BuildingCreative DirectionContent StrategyBranding & IdentitySocial Media MarketingCampaign StrategiesArt DirectionProduct DevelopmentTeam ManagementSEO CopywritingE-commerce SEOWebsite BuildingRebrandingDigital Marketing

About

I’m a beauty & skincare marketing geek with a passion for turning brands into conversations. As Brand Manager at Gush Beauty, I bring playful, bold, and fresh ideas to life—blending strategy, creativity, and cultural relevance to make beauty feel exciting again. Before this, at The Face Shop India, I crafted brands that speak to today’s beauty consumers. My journey also includes leading social media and campaign strategies for Tata CLiQ, Nykaa, Vaseline and more—turning engagement into impact. From trend driven storytelling to dissecting what makes a product go viral, I dive deep into everything happening in beauty marketing. If you love beauty marketing as much as I do, let’s connect!

Experience

Gush beauty

Brand Manager

Feb 2025 – Present · 1 yr 1 mo · Mumbai · On-site

Lead brand and content strategy across campaigns, shoots, and digital platforms
Manage creative direction, brand aesthetic, and storytelling across all touchpoints
Oversee influencer, performance marketing, and agency partnerships end-to-end
Hire, mentor, and scale a high-performing content and marketing team
Collaborate cross-functionally on NPD, brand launches, and go-to-market campaigns
Drive trend-led innovation to keep the brand culturally relevant and creatively fresh

Brand StrategyBrand BuildingCreative DirectionContent StrategyBrand ManagementMarketing Strategy

The face shop india official

Senior Marketing Executive

Jan 2025 – Feb 2025 · 1 mo · Worli, Maharashtra, India · On-site

Drive brand growth through data-backed insights and creative execution.
Optimize campaigns, e-commerce, and paid media for performance.
Build strong communities and scale with impactful digital strategies.

Branding & IdentityMarketing StrategyBrand Management

Schbang

Brand Solution Strategist

Jan 2023 – Jan 2024 · 1 yr · Mumbai, Maharashtra, India · On-site

Brands:
Tata CLiQ Fashion, Tata CLiQ Palette & Wipro

Social Media MarketingCampaign StrategiesMarketing Strategy

That marketing lady

2 roles

Social Media & Design Intern

Apr 2022 – Jun 2022 · 2 mos · On-site

Brand: Nykaa
Manage Nykaaland's social media to boost brand visibility, drive engagement, and maintain a strong
design aesthetic.
Develop and execute social media strategy.
Ideate and create concepts for posts and reels with a focus on design and esthetics.
Run campaigns and track performance.
Engage with the online community and influencers.
Collaborate with internal teams for cohesive, visually appealing messaging.