Jul 2023 – May 2024 · 10 mos · Remote · Remote

• Developed and maintained a comprehensive content calendar to ensure the timely delivery of all campaigns and key communications, aligning content with business objectives and market trends.
• Managed the entire content creation and publication process, focusing on accuracy, relevance, and consistency within the Web 3.0 niche.
• Streamlined information flow and eliminated redundancy, improving content clarity and audience engagement.
• Enhanced brand positioning by establishing the CEO as a thought leader on LinkedIn, leveraging tailored content strategies to build authority and drive community interaction.

May 2023 – Mar 2024 · 10 mos · Dubai, United Arab Emirates · Remote

• Senior Copywriter at CryptoDesk
• Crafting High-Impact Website Copy: Leveraging industry expertise to create persuasive and engaging website copy that drives conversions and enhances the user experience.
• SEO-Focused Content Creation: Developing and delivering SEO-optimized blogs and articles to increase website visibility and ranking on Google, contributing to organic traffic growth.
• Content Strategy for Guest Posts: Immersed in the blockchain and cryptocurrency space to produce high-value guest post content that strengthens CryptoDesk’s brand authority and industry presence.
• Strategic Keyword Optimization: Implementing strategic keyword usage to support CryptoDesk’s marketing goals and secure a top position in the competitive OTC exchange market.
• Collaborating Across Teams: Working closely with marketing and product teams to align content strategies with business objectives and enhance messaging consistency across all platforms.

Nov 2022 – Feb 2023 · 3 mos · Abu Dhabi Emirate, United Arab Emirates

• Accomplishments at LumiShare
• Team Leadership and Collaboration: Led and mentored a team of two talented writers, ensuring the delivery of engaging and consistent daily content that resonated with LumiShare’s audience.
• Compelling Content Creation: Developed impactful content for LumiShare’s Medium blog, social media platforms, and newsletters, effectively conveying the brand’s message and driving community engagement.
• Driving Success Amidst Market Challenges: Despite the difficulties posed by the crypto winter, the content strategy played a key role in LumiShare's successful presales, showcasing the effectiveness of our messaging and resilience in a challenging market environment.
• Cross-Platform Strategy Execution: Coordinated content efforts across multiple channels to maintain a cohesive narrative, enhance brand visibility, and build a loyal community around LumiShare.

Mar 2022 – Aug 2022 · 5 mos · Remote · Remote

• Experience at Blockwiz
• Worked with Blockwiz, a company that serves notable clients in the Web3 space.
• Collaborated with a team of writers under the Content Manager to produce engaging content for NFT and crypto launch marketing campaigns.
• Gained valuable insights and skills while contributing to Blockwiz's success in the industry.

Dec 2021 – Oct 2022 · 10 mos · Lahore, Pakistan

• Experience at Proxima Studios
• Successfully executed multiple NFT and crypto marketing campaigns.
• Adapted to the rapidly evolving market and applied diverse management and marketing strategies.
• Enjoyed the opportunity to work with pioneering clients in the NFT space.
• Gained extensive knowledge and insights from working in a dynamic industry.

Nov 2021 – Present · 4 yrs 6 mos · Remote

• Content Management and Strategy at Techouse Games
• Strategic Content Planning: Responsible for planning, designing, creating, editing, and publishing high-quality content that aligns with company objectives and addresses user needs, ensuring consistency across all channels.
• Team Leadership and Collaboration: Leading and managing a team of eight content creators and social media managers, fostering a collaborative work environment, and driving team performance to achieve content and engagement goals.
• Innovative Project Strategies: Spearheading the development and execution of content strategies for side projects at Techouse Games, focusing on innovative approaches to expand brand presence and drive audience engagement.
• Content Optimization: Implementing data-driven insights and best practices to optimize content performance, improve audience reach, and enhance user experience.
• Cross-Functional Coordination: Collaborating with marketing, design, and development teams to align content initiatives with broader company goals and project requirements.

Jun 2021 – Nov 2021 · 5 mos · Lahore, Punjab, Pakistan

• Marketing Management at Solushions
• Joined Solushions, a startup founded by tech enthusiasts, to support fintech and web3 companies with their marketing campaigns.
• During the remarkable NFT boom in 2021, played a key role in executing highly successful marketing campaigns.
• Developed and managed engaging content, resulting in significant sales for various NFT collections.
• Oversaw marketing projects and ensured their successful execution, contributing to Solushions' growth in the industry.

Jun 2017 – Dec 2023 · 6 yrs 6 mos · Lahore, Punjab, Pakistan · Remote

• Experience and Success on Upwork
• Client Collaborations with Leading Brands: Successfully collaborated with renowned clients such as Sandbox, Axie Infinity, and multiple prominent NFT collections, delivering high-quality content and strategic solutions that aligned with their brand visions.
• Proven Financial Success: Achieved cumulative earnings of over $100,000 on Upwork through consistent delivery of exceptional work, demonstrating a strong commitment to client satisfaction and project excellence.
• Diverse Industry Expertise: Gained extensive experience working across a wide range of industries, including Web3, Fintech, Real Estate, and E-commerce, developing specialized knowledge and adaptable content strategies tailored to each sector.
• Reputation for Excellence: Built a strong reputation on Upwork for reliability, quality, and professionalism, securing repeat business and establishing long-term relationships with clients.