Tomás Dostal Freire — CEO
Technology is only an accelerator. True transformation happens when you redesign the operating model itself. Too often, there is a massive gap between a company's investment in tools and its investment in the new workflows and culture required to get real value from them. As CIO & Head of Business Transformation at Miro, my mandate is to close that gap.I am currently architecting Miro's AI-first operating model, redefining how we grow through tech-ops synergy and human-AI teamwork. My core belief is that the most resilient companies aren't just "AI-first"—they are "workflow-first." My Global Perspective: My playbook was built on the ground, not just in the boardroom. I have lived and led teams across Argentina, Brazil, Dubai, Singapore, and the Netherlands, driving operational scaling initiatives at: Google, Netflix, Booking.com and Reckitt. For Investors & Operators: Beyond my role at Miro, I occasionally advise investment funds and high-growth portfolio companies on de-risking AI transformations and fixing broken operating models. If you are wrestling with these challenges or looking to benchmark your strategy, feel free to reach out.
Stackforce AI infers this person is a Business Transformation Leader with a strong focus on AI and operational excellence in the tech industry.
Location: Amsterdam, North Holland, Netherlands
Experience: 19 yrs 11 mos
Skills
- Business Transformation
- Ai
- Program Management
- Sales Operations
- Digital Transformation
- Strategy
Career Highlights
- Architecting AI-first operating models for hypergrowth.
- Led transformation initiatives at top tech companies.
- Global experience driving operational scaling.
Work Experience
Miro
CIO & Head of Business Transformation (1 yr 4 mos)
Director, AI Business Transformation (1 yr 5 mos)
Re:Coded
Member of the Board of Advisors (2 yrs 1 mo)
Netflix
Globalization Strategy & Operations Lead (1 yr 3 mos)
Strategic Initiatives Lead, Go to Market Operations | EMEA (5 mos)
Chief of Staff | APAC (7 mos)
Booking.com
Regional Strategy & Operations Manager | APAC (1 yr 2 mos)
Head of Business Insights & Analytics | Global B2B (1 yr 5 mos)
Global Manager - Business Insights (8 mos)
Sabbatical
Career break / World trip (5 mos)
Reckitt
Commercial Operations Transformation Manager | Global (2 yrs)
Digital Transformation & eCommerce Sr Analyst | Latin America (2 yrs 1 mo)
Business Analyst - Supply Services | Argentina & Chile (1 yr)
Accenture
Senior Analyst - Pricing Platform | Global (11 mos)
Palindromic - Translation Services
Founder | Translation startups (2 yrs 11 mos)
Multiple roles
Freelance Translator (2 yrs 9 mos)
Education
Certified Translator & Interpreter at University of Buenos Aires
Green Belt Certification at Lean Six Sigma Green Belt
Strategic Management and Innovation specialization at Copenhagen Business School