Damian Maib — CEO

AT GENUINE, WE ARE THE GROWTH PARTNER FOR INTERNATIONAL BRANDS NAVIGATING THE WORLD’S MOST DYNAMIC MARKETS. As a leading e-commerce, social commerce, and social media enabler, we help brands thrive on China’s most important platforms – Tmall (Alibaba), JD, Douyin (TikTok), RED – and extend their reach globally on TikTok Shop. Our 150+ member team blends deep market expertise, creative storytelling, and data-driven execution to turn complexity into opportunity. From market entry strategies to ongoing brand operations, we collaborate closely with our partners to accelerate sales and drive maximal GMV with a relentless focus on scalable ROI. OUR SERVICES COVER THE ENTIRE COMMERCE JOURNEY, INCLUDING: - Daily platform operations and optimization to keep your shops performing at their best. - Performance marketing with an emphasis on lower-funnel conversions, maximizing GMV and ROI. - Affiliate marketing at scale, leveraging networks to drive measurable sales and returns. - Visual shop and product detail page design to elevate brand storytelling and conversion. - Comprehensive logistics management from storage to last-mile delivery. - 24/7 customer service, answering inquiries within 30 seconds to ensure world-class consumer experience. Recognized by Forbes, WirtschaftsWoche, OMR, HORIZONT, Handelsblatt, and others, we are proud to be the trusted partner for some of the world’s most respected names in beauty, personal care, home appliances, and luxury. If you’re looking to scale your brand globally and harness the power of social commerce, consider us your collaborative catalyst, transforming ambition into measurable growth.

Stackforce AI infers this person is a leader in E-commerce and Social Commerce, specializing in market entry strategies.

Experience: 10 yrs 3 mos

Skills

E-commerce
Social Commerce
Content Creation
Mentorship
E-commerce Strategy
Marketing

Career Highlights

Founder of a leading e-commerce growth partner
Co-hosted a podcast with 200+ industry leaders
Mentored startups in e-commerce and market entry

Work Experience

Start2 Group

Advisor & Mentor (4 yrs 3 mos)

German Accelerator

Advisor & Mentor (4 yrs 3 mos)

Made in China Podcast

Co-Host (4 yrs 6 mos)

GENUINE

Founder & CEO (9 yrs 3 mos)

foodspring

Managing Director Asia (1 yr)

Henkel

Purchasing Manager (0 mo)

qLearning Applications GmbH

BD (0 mo)

SINOVATION (Shanghai) Co. Ltd.

Business Development Greater China (0 mo)

Elektrisola (Malaysia) Sdn. Bhd.

S.I. (0 mo)

ACATIS Investment GmbH

IA (1 mo)

Education

Bachelor of Science (BSc) 210 ECTS at WHU – Otto Beisheim School of Management

Queen's School of Business at Queen's University

WHU at Tongji University

at Bradfield College

Damian Maib

CEO

Germany10 yrs 3 mos experience

Highly Stable

Key Highlights

Founder of a leading e-commerce growth partner
Co-hosted a podcast with 200+ industry leaders
Mentored startups in e-commerce and market entry

Stackforce AI infers this person is a leader in E-commerce and Social Commerce, specializing in market entry strategies.

Contact

Skills

Core Skills

E-commerceSocial CommerceContent CreationMentorshipE-commerce StrategyMarketing

Other Skills

Performance MarketingAffiliate MarketingLogistics ManagementCustomer ServiceInterviewingNetworkingMarket AccessOperations ManagementEntrepreneurshipBusiness DevelopmentMarket ResearchProject ManagementConsultingEnglishMicrosoft Excel

About

Experience

10 yrs 3 mos

Total Experience

4 yrs 8 mos

Average Tenure

4 yrs 3 mos

Current Experience

Start2 group

Advisor & Mentor

Jan 2022 – Present · 4 yrs 3 mos

Start2Group is a global innovation and startup ecosystem platform that supports founders through tailored programs, mentorship, market access and scaling opportunities from early validation to international expansion. It connects startups with investors, corporates, experts and public partners across Europe, Asia, the Americas and beyond to drive growth and real-world impact.
As a Mentor and Advisor, I support founders on their entrepreneurial journey, answering strategic and operational questions across the startup lifecycle, with a focus on E-Commerce, Social Media, China market entry, and TikTok ecosystem strategy. I help startups refine their go-to-market approach, leverage digital channels effectively, and unlock growth in key global markets.

MentorshipE-Commerce StrategyMarket Access

German accelerator

Advisor & Mentor

Jan 2022 – Present · 4 yrs 3 mos

Made in china podcast

Co-Host

Oct 2021 – Present · 4 yrs 6 mos · Shanghai, China

Interviewed 200+ top thought leaders thriving in Asia’s business landscape—with deep insights on China. Reached over 100,000 executives, entrepreneurs, and investors hungry for Asia-focused strategies.
👉🏻 www.madeinchinapodcast.de

Genuine

Founder & CEO

Jan 2017 – Present · 9 yrs 3 mos · Berlin Metropolitan Area

AT GENUINE, WE ARE THE GROWTH PARTNER FOR INTERNATIONAL BRANDS NAVIGATING THE WORLD’S MOST DYNAMIC MARKETS.
As a leading e-commerce, social commerce, and social media enabler, we help brands thrive on China’s most important platforms – Tmall (Alibaba), JD, Douyin (TikTok), RED – and extend their reach globally on TikTok Shop.
Our 150+ member team blends deep market expertise, creative storytelling, and data-driven execution to turn complexity into opportunity. From market entry strategies to ongoing brand operations, we collaborate closely with our partners to accelerate sales and drive maximal GMV with a relentless focus on scalable ROI.
OUR SERVICES COVER THE ENTIRE COMMERCE JOURNEY, INCLUDING:
Daily platform operations and optimization to keep your shops performing at their best.
Performance marketing with an emphasis on lower-funnel conversions, maximizing GMV and ROI.
Affiliate marketing at scale, leveraging networks to drive measurable sales and returns.
Visual shop and product detail page design to elevate brand storytelling and conversion.
Comprehensive logistics management from storage to last-mile delivery.
24/7 customer service, answering inquiries within 30 seconds to ensure world-class consumer experience.
Recognized by Forbes, WirtschaftsWoche, OMR, HORIZONT, Handelsblatt, and others, we are proud to be the trusted partner for some of the world’s most respected names in beauty, personal care, home appliances, and luxury.
If you’re looking to scale your brand globally and harness the power of social commerce, consider us your collaborative catalyst, transforming ambition into measurable growth.