Aug 2021 – Present · 4 yrs 9 mos

• Mentor at 6 edutech platforms

Nov 2020 – Jun 2022 · 1 yr 7 mos

• Part of product team responsible for digital products like web and consumer apps
• Driving growth and solution designing on daily basis with local as well as global stakeholders from 20+ teams across IT/Data science/Platform/Architecture/senior leadership to define the strategy and design for high priority deliverables and backlog prioritization
• Leading cross functional development and execution on technology integration from design through delivery for B2C Global App offering for Home Credit International with X million+ active users
• Managing continuous small and big feature releases (>40 in past 6 mnths) from conception through design, development, release, and iteration through agile development methodology of current Indian and Global consumer app from scratch to roll out
• Leveraging user interviews, design thinking, market research, data analysis and translating them into successful product launches for target users locally and across APAC regions
• Day to day tools usage - PowerBI, Google Analytics, Miro, Azure DevOps, JIRA, Figma, Adobe XD, Firebase, SAS based campaigns, Google Console, Flamelinks (CMS) and technologies like systems design basics, SQL and PowerBI

Dec 2019 – Nov 2020 · 11 mos · Gurgaon, Haryana

• Handled concept to market launch, integrations and PnL for Third party cross sell products for Credit Cards
• Responsible for writing BRDs, PRDs, use cases, user journeys and test scenarios for mobile app and offline products
• Ensured complete technical API/PWA/SSO integrations and go-live for - Chat Bot, Website, App, Call center etc
• Performed product marketing content designing/integration – Banners, Emails, SMS, Social media, Push, Digital
• Responsible for end to end project management and product management lifecycle PDLC deployment.
• On boarded 4+ new strategic partnerships via proposals, networking and strategic tie ups
• Performed required data analytics to generate insights from user behavior using SQL, Excel, PowerBI, Google analytics
• Setting up & maintaining MIS dashboards for management to help make key business decisions

May 2019 – Nov 2019 · 6 mos

May 2018 – Jun 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Currently Handling :
• Designing the product roadmap for payment and loyalty solutions for Group Strategic Projects
• Create design documents to understand customer journey (both online and offline) and user experience
• Translate VOC, marketing feedback, strategic vision of the business, intuition and inspiration into product features. Build business case and prioritize based on data
• Develop quick prototypes to demonstrate value and determine technical feasibility
• Create and own the product roadmap and drive execution through aggressive deployment cycle
• Deliveries:
• Designed and developed campaign management tool for rolling out marketing campaigns (Digital and store) at group level
• Strategised from scratch a Loyalty Program for Easyday Club members to enrol their family members
• Payment solutions for Future Pay wallet (Integration with NBFC services, payment gateways etc.)
• Reviewed and revamped the customer onboarding journey for Easy Day Club members

Jun 2016 – May 2018 · 1 yr 11 mos · Mumbai Area, India

• Handling Money2India website development project in ICICI International Banking Group-Global Remittances Team
• Design, Development, marketing and creating campaigns for the website to increase footfall
• Training design and implementation: Conducting training to educate stakeholders about the product
• Maintenance, testing and deployment of product variations and getting the reported bugs fixed in liaison with the technical team
• Creating PRD, UI/UX Wireframe prototypes and flows for web and mobile application.
• Prioritizing product requirements and defining product roadmap.
• End to end owner of product business case, defining product vision, user experience and planning agile sprints.
• Data analytics and identification of customer pain points to improvise User flows on app and web
• Cross functional Liaoning of teams based in different geographies to develop & execute different areas of product requirement.

Oct 2012 – Apr 2014 · 1 yr 6 mos

• Business Analyst for the Digital Marketing Team; Conducted Social Media analytics for clients.
• Engaged in report generation of conversational insights and sentiment analysis for client marketing teams like RBS, Travelers Insurance, Nestle.
• Worked on listening tools Salesforce Marketing Cloud, Radian 6, Tableau, Clara bridge & e-marketing tool Silverpop.
• SME for content management tool –Salesforce Buddy Media for a blue-chip client.