Apr 2024 – Feb 2026 · 1 yr 10 mos · Philippines · On-site

• Business Unit Head CNS

Feb 2012 – Apr 2024 · 12 yrs 2 mos

• Becton Dickinson
• Business Leader (Business Unit Head)
• Responsible for Anti-Diabetes Line (Insulin Pen Needle, Syringe, Lancets
• And Alcohol Swabs)
• February 2012 to present
• 1. Business management – Achievement of both topline and bottom line targets
• 2. Sales and Operations Management – handling 7 BD Clinical Specialists and 4 Regional Distributors with (25 head count) Total 32
• 3. Brand Management
• 4. Brand Annual Planning
• 5. Business Development
• 6. Full PnL management for the past 5 years
• 7. Team management, development and Training specialist, field force and distributors.
• 8. Ad board and Speaker Development for launch
• 9. KOL (Key Opinion Leader) Advocacy and Development
• 10. Trade and Hospital Development
• 11. Regional Role – South East Asia and Middle East Clinical Team Lead-handling Diabetes Clinical, Sales and training for Indonesia (2016) and Pakistan (2017, 2021 to present)
• Achievements – Grew the Diabetes Care business from USD 1.6 mio to USD 3.8 in 3 years. Consistency Award and Grand Slam award (9 out of 11 years of 100% performance). DC Philippines highest contributor in SEA and the Market Leader for both Pen Needle and Insulin Syringe Market.

Jun 2011 – Nov 2011 · 5 mos · NCR - National Capital Region, Philippines

• Brand Manager – Specialty Care Division (Anemia/Transplant Division)
• Responsible for Anemia Line-Erythropoietin (MIRCERA)

Oct 2010 – Jun 2011 · 8 mos · NCR - National Capital Region, Philippines

• Product Manager – Cardiovascular Metabolism Division
• Responsible for Anti Diabetes (PANFOR, PERGLIM, NILGAR, MEBAAL) and Cardiovascular Line (ALERTEN)

Jan 2009 – May 2010 · 1 yr 4 mos

• Responsible for RASILEZ (Anti-hypertensive) and GALVUS (Anti-Diabetes-DPP IV inhibitor) (Marketing and Sales)
• 1. KOL (Key Opinion Leader) Advocacy and Development (Cardio & Metabolic Line)
• 2. Brand Management (Ad Interim Product Manager January to Sept 09)
• 3. C4MPH (Marketing Power House) Planning 2010
• 4. Launch Plans (Launch Readiness Review – Rasilez HCT)

Jan 2008 – Dec 2008 · 11 mos

• Marketing Associate (CVM Franchise) – Associate Product Manager (Cardiovascular division)
• Responsible for Rasilez (Marketing)
• 1. Brand Management (Ad Interim Product Manager)
• 2. Launch Plans (Launch Readiness Review)
• 3. Internal and external launch (Feb 2008)
• 4. C4MPH (Marketing Power House) Planning 2009
• 5. Adboard and Speaker Development

Sep 2007 – Dec 2007 · 3 mos

• Marketing Trainee (Cardiovascular and Metabolism Line) – RASILEZ
• Responsible for RASILEZ (Marketing and Pre Launch Planning)
• 1. Brand Management and Planning
• 2. Soft Launch of Rasilez (December 07)
• 3. Launch Plans (Launch Readiness Review)
• 4. Adboard and Speaker Development

Jan 2002 – Sep 2007 · 5 yrs 8 mos

• CNS (Central Nervous System) SPECIALIST (Sales)
• Areas Covered
• 1. (University of Santo Tomas, Metropolitan Hospital, Jose Reyes Medical Center)
• May 2006 to September 2007
• 2. (Philippine Childrens Medical Center, Veterans Memorial Medical Center, FEU Philippine Heart Center, Manila Central University, CAMANAVA AND QC AREA)
• Jan 2004 to April 2006
• 3. (National Center for Mental Health, Cardinal Santos Medical Center, San Juan Area )
• January 2003 to December 2003

Dec 2000 – Dec 2002 · 2 yrs

• Medical Representative – Base Business (Ortho/Pain/Derma/Cardio Division (Sales)
• Areas Covered
• 1. (Philippine General Hospital, Manila Doctors Hospital ,Medical Center Manila, Seamens Hospital,Manila Territorials and Makati Territorials)
• December 2000 to December 2002

Aug 1998 – Mar 1999 · 7 mos · NCR - National Capital Region, Philippines

• Diabetes Nurse Educator and Foot Care Specialist (Medical)
• Assigned :
• 1. Markina Diabetes Organization of E. Rodriguez DOERS Under Doctor Araceli Panelo ISDF
• 2. Pasig - Rizal Medical Center Diabetes Organization Under Dr. Roberto Mirasol PDA
• 3. Pasig J.F. Cotton Hospital under Dr. Roberto Mirasol and Dr.Buena Sapang
• 4. Mandauyong MANDIWA under Dr. Araceli Panelo
• 5. Assigned in Quezon Institute Diabetes Organization under Dr. Elwyn Fernando ISDF
• August 1998 to March 1999

Mar 1998 – Jul 2000 · 2 yrs 4 mos · NCR - National Capital Region, Philippines

• Medical Representative (Cardiovascular/Pulmo/Gastro Division) (Sales)
• Areas Covered
• 1. (Metropolitan hospital, Mary Johnston Hospital, Binondo and Tondo Terriotorials).
• March 1998 to July 2000