Rohinie D

CEO

Bengaluru, Karnataka, India18 yrs 5 mos experience
Highly Stable

Key Highlights

  • Over a decade of experience in marketing and sales.
  • Expert in optimizing procurement strategies.
  • Proven track record in vendor management and negotiation.
Stackforce AI infers this person is a Marketing and Retail Strategy Expert with extensive experience in B2C environments.

Contact

Skills

Core Skills

Marketing Strategy

Other Skills

SalesCustomer SatisfactionProduct QualityDesignHospitality

About

With extensive experience spanning over a decade, I specialize in marketing strategy, sales, and retail buying. Currently serving as category head for National Brands at Reliance Retail, I am committed to driving innovative purchasing decisions that align with the organization’s mission to deliver exceptional customer value. By combining a passion for creative problem-solving with a results-driven approach, I aim to foster a collaborative environment that enhances organizational growth and operational efficiency. At Reliance Retail, I contribute to optimizing procurement strategies and leveraging market insights to support our team’s objectives. My prior experience as Assistant Manager Buying at Shop101 refined my skills in negotiating, vendor management, and sales enablement, enabling seamless execution of complex buying processes. My work reflects a dedication to aligning business goals with customer-centric strategies.

Experience

18 yrs 5 mos
Total Experience
2 yrs 3 mos
Average Tenure
4 mos
Current Experience

Myntra

Category Head WLTA

Jan 2026Present · 4 mos

Reliance retail

Category Head National Brands - Market Place

Aug 2022Jan 2026 · 3 yrs 5 mos · India · On-site

Marketing Strategy

Shop101

Assistant manager buying

Aug 2020Aug 2022 · 2 yrs · India · On-site

Marketing Strategy

Smirky bunny

Director

Sep 2019Aug 2022 · 2 yrs 11 mos · Bengaluru Area, India

  • Welcome to the universe of Smirky Bunny, an artist who doodles his way & thoughts, drawing inspirations from his own world of imaginations. Aniket a young 12-year-old schoolboy who has been doodling since he was a tiny tot of 5 and a half and has carved his own niche in the world of creation. Smirky Bunny was born out of the idea of ‘The world is my canvas; I create my reality’ and that's how we strive to design our products. The creative mind at work, our little Smirky Bunny has brought life to his quirky & imaginative characters and doodles - ours and everyone’s favorite being the Smirk Monsters. Smirky Bunny is the nation’s latest youngest, coolest & the most whimsical brand offering a wide range of eccentric products suited for everyone & yes every age. Our products adhere to the quality standards and are all made in India with a dash of love & spoonful of happiness just for you. Shop along, gift someone, not one or two but a cart full of Smirky Bunny goodies and spread the happiness like we have done by bringing the art out of an iPad and into your lives. Oh yes, we are based in Bangalore, the City of Lakes (you might have to look for one) as now it is proudly called the Silicon Valley of India. Our Smirky Bunny is already taking care of it by doing his bit & raising awareness through his art. For any queries or issues, relax & feel free to get in touch.
Marketing Strategy

House of arohi

Company Owner

Dec 2018Sep 2019 · 9 mos · Bengaluru Area, India

  • Retail and Sale of Silk Clothing and fabrics. Key Task handled:
  • Design approval of the product as per market trends
  • Delegation of duties for achieving sales target and 100% customer satisfaction.
  • Meeting all the KRAs (Key Result Areas) defined by the customer which includes delivering right quality of product and meeting deadlines.
  • Maintaining of Accounts (Tally), GST, Salary.
Marketing Strategy

Swati silks

Director Of Operations

Jun 2011Nov 2018 · 7 yrs 5 mos · Bengaluru Area, India

  • Swati Silk was into manufacturing of silk fabrics and clothing. The main business was in the south zone and the role was successful execution of client orders handed over by the sales department. Key Task Included:
  • Production quality control and follow up with the Production Department
  • Delegation of duties at different levels - sales, production and operations
  • Invoicing, GST and Tally for accounts of sales and production
  • Follow up with suppliers.
  • Solving client, supplier, employee query.
  • Marketing.
Marketing Strategy

Curtinova inc

Co-Owner

Jan 2007Dec 2008 · 1 yr 11 mos · Houston, Texas Area

  • Curtinova Inc was a sister concern of Rawsitasa exports dealing with silk Home furnishings and fabrics. The key role was to meet potential clients, stores, market the product, acquire orders, production control, client follow up till the execution of the order. Post execution follow up for future orders n client rentention.

Efunds

Management Team Member

Mar 2006Sep 2006 · 6 mos · New Delhi Area, India

  • Worked as a customer care advisor for O2 which is a giant mobile network of UK. Handled O2 Post-pay customers via email fir their respective query. Meeting all KRA's (Key Result Area) defined by the customer which included, meeting 90% quality deadline & 100%TAT (Turn Around Time).

Hewitt coleman

Claims Adjuster

Apr 2004Apr 2005 · 1 yr · Gurgaon, India

  • Was a part of the claim processing team at the backend.

Hutch

Customer Service Representative

Dec 2003Mar 2004 · 3 mos · Gurgaon, India

  • Worked as telecaller.

Hyatt regency

Chef

Oct 2002Nov 2003 · 1 yr 1 mo · New Delhi Area, India

  • Worked as Commi II in a Japanese Restaurant called Teppanyaki. Role was to cook Japanese cuisine on Live Teppanyaki grill.

Education

Indian Institute of Hotel Management

Diploma — Hotel/Motel Administration/Management

Jan 1999Jan 2002

Convent Of Jesus and Mart, Ambala Cantt

Hotel Management

Jan 1986Jan 1999

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