Jul 2018 – May 2019 · 10 mos · Amaravati, Andhra Pradesh

•  Worked as full-time consultant and handled the Government of Andhra Pradesh account. Worked as part of I&PR Department and out of Chief Minister’s Office (CMO)
•  Headed the onsite Ogilvy team (servicing and creative) and operating under the GroupM brand, along with other WPP agencies handling PR, Media and Activation
•  Handled the creative requirements of the government. Interacting with CMO, ministries, departments and other external agencies. Job responsibilities include administrative and financial duties

Mar 2015 – Jun 2018 · 3 yrs 3 mos · Hyderabad Area, India

•  Built an eco-friendly residential unit (family project) in Hyderabad with concept of minimizing the use of concrete, reducing energy consumption through efficient design and materials, rain water storage and water recycling. The project has achieved Platinum certification from the Indian Green Building Council (IGBC)
•  Independently handled the entire project, from selection of architect, conceptualization, planning, finance, selection of vendors and sourcing of materials (from within and out of state), construction, pre- and post-construction approvals from concerned government departments and landscaping. No builder / contractor was involved

Apr 2011 – Feb 2015 · 3 yrs 10 mos · Mumbai Area, India

• Consumer Segment Marketing, Corporate Office, Mumbai Aug ‘11 - Feb ‘15
•  Independently handled Prepaid Acquisition and U&R pan India (15 circles, including Delhi and Mumbai)
•  Part of the 40-member team retained by the company after cancellation of license and shutdown of services
• Marcom Head, AP Circle, Hyderabad Apr ‘11 - Jul ‘11
•  Prepared launch plan for proposed brand launch in May / June

Sep 2004 – Apr 2011 · 6 yrs 7 mos · Hyderabad Area, India

• Manager - Marketing Communication (Marcom) / Brand Jan ‘09 - Apr ‘11
•  Accomplished highest ever Brand Track Index (BTI) score for the brand in FY09-10
•  Rolled out the biggest-ever consumer promotion for the circle in Oct ‘10
•  Handled brand communication through ATL and BTL activities for entire circle
•  Part of the 3-member team that conceptualized and launched a new product - Reserve Talktime - for the first time in India
•  Bagged the Idea Excellence Award in Nov ‘09 and Oct ‘10 for ‘Talk for India’ and ‘Kanakavarsham’ campaigns
• Manager (ASM) - Postpaid Sales Jul ‘07 – Dec ‘08
•  Responsible for channel Postpaid sales (Retail and SME) in the zone through a team of Territory Sales Managers handling showrooms, DSAs and DST
•  Appointed the first DMA (Telemarketing Associate) in the circle
• Assistant Manager - Prepaid, Postpaid Sales Sep ‘04 - Jun ‘07
•  First territory to roll out the new retail format (‘My Idea’) in the circle
•  Managed technical implementation of largest enterprise solutions project for the company
•  Pioneered company’s foray into Alternate Channels. Acquired Prepaid and Postpaid customers through Joint Promotions, Key Accounts and Modern Trade
•  Bagged the Idea Excellence Award in Sep ‘06, Dec ‘06 and Mar ‘07
•  Recognized and rewarded (top 8 nationally, only one from AP) for contribution to a successful handset bundling promotion

Jan 2001 – Sep 2004 · 3 yrs 8 mos · Hyderabad Area, India

•  Executed market feasibility/ consumer behavior related research projects for diverse clients
•  Developed independent research report on the macro trends in the Cellular Industry

Oct 2000 – Jan 2001 · 3 mos · Hyderabad Area, India

•  Executed the ‘Touch Tomorrow’ rebranding campaign
•  Handled the brand launch in 20 new towns

Jun 2000 – Oct 2000 · 4 mos · Hyderabad Area, India

• Executed the national advertising campaigns for Global Trust Bank & Satyam Computers

Apr 1999 – May 2000 · 1 yr 1 mo · Hyderabad Area, India

•  Managed the Coca-Cola account in their largest market in India (AP)
•  Managed P&G India’s first multi-brand regional marketing initiative in India - Formulated local marketing and promotion strategies for various brands (Ariel, Head & Shoulders, Pantene, Vicks Vaporub and Whisper)
•  Worked on the pitch for the ‘Magic’ account (prepaid cards of Bharti Mobile) in Andhra Pradesh. Conducted surveys to understand consumer behavior related to mobile adoption