Dec 2015 – Apr 2017 · 1 yr 4 mos

• Responsibile for : Base management / customer ARPU enhancement and churn management

May 2013 – Nov 2015 · 2 yrs 6 mos

• Product marketing.
• a. Revenue Enhancement
• b.Acquisitions
• c.Product Management
• d.Product launches
• e.Product promotions
• New Product Development, Data Analysis & Insights, Revenue Planning
• Market Research & Projection, Demand Estimation, Product Life-cycle Management
• Creative / Advertising Agency Interaction, Media Planning, Campaign Management
• Lead Generation Activities, Process Implementation & Optimization, Distribution Management
• Go-To-Market / Activations, Trade Schemes & Channel Incentive Programmes, Forecasting
• U&R activities including Base Segmentation, Offer Mapping, Incremental Revenue Generation methods
• Acquisition Management, Competition Tracking, Product Configuration & Launch
• End User understanding of IT Systems, IN Configurations, RA Process & Product
• In-depth Knowledge of Processes, Requirements & Ideal Expectations in Prepaid

Jan 2011 – May 2013 · 2 yrs 4 mos

• Accountabilities:
•  Drive Prepaid & Postpaid Revenue & Acquisition KPIs for Karnataka circle
•  Products handled - Postpaid Voice – Tata Docomo GSM & CDMA Mobile & Walky & from Jan’11-Sept’11 – Data (Postpaid & Prepaid)- Tata Photon Plus & Whiz
•  Product development & configuration to achieve revenue target. Acquisition Testing and Roll out of all acquisition offers.
•  Communication to respective teams and partners on new products, product changes and tracking of performance on various offers. Monitoring acquisition progress of voice and data business and competition tracking
•  Revenue Management, Usage Enhancement & Retention Schemes for retention of existing postpaid base.
•  Visualizing and creation of offers for target base including data mining and tracking take rates for the offers.

May 2010 – Dec 2010 · 7 mos

• Accountabilities:
•  Implement schemes-Promotions to grow sales as per Corp Office directions & local initiatives within Retail Business
•  Develop Marketing strategy for Circle stores to Generate Walk-Ins and increase sales.
•  Maximize store conversions to enhance productivity and branded retail share of sales in the market.
•  Responsible for driving all branding / in-shop visibility of “Branded Retail Stores” across the state

May 2009 – Apr 2010 · 11 mos

• Accountabilities:
•  Zone wise monitoring progress of business of both voice and data business
•  Responsible for complete channel partner life cycle support including Code creation, Channel support issues and Channel Partner payout through ICOMS(Integrated Commission Management System) as the Business unit SPOC for Kolkata circle
•  Involved with McKinsey & Co. as the Business unit SPOC for their initiatives on revenue and profitability enhancement of the Business unit.

Jun 2008 – May 2009 · 11 mos

•  Responsible for the Regional Head’s daily dashboard, monitoring the profitability of the Eastern zone against the agreed plan which included monitoring KPI’s for the regional head.
•  Responsible for the Channel development for new product launch of Photon Plus in Kolkata including DSA/DST Recruitment, including tracking New Channel Growth and Sales

Apr 2007 – Jun 2007 · 2 mos

• Projects : 1. A Viability Study for Food Bazaar 2. Catchment Analysis Survey for New Store Opening