Oct 2020 – Present · 5 yrs 7 mos · Coventry, England, United Kingdom

• Physical Prototypes embedded with Advanced Digital Systems.
• Digital product development strategy and Implementation for demonstrator products, vehicular HMI, offboard apps, intelligent entertainment and lighting systems. Working for leading OEMS and startups in mobility (Geely Group: Lotus, Pininfarina, MADE Mahindra, TATA, Ford, Vertical Aerospace).
• Applied R&D strategy and implementation with a view to creating tools for design and engineering validation. Incorporating (AI and ML) into spatial design tools for evaluation.
• Leading on Design investigations into experiential factors and future products.
• Outreach to Academia, Talks, Presentations + Workshops. Nottingham University, Coventry.
• Refining processes and responsible for insights going into action for clients (ecosystem mapping, experiential reporting, technology implementation) in automotive design.
• Input into company strategy at board level by closely supporting directors and planning
• Delivering successful funding bids. Made Smarter, Catapult, APC.
• TLDR
• So much FAFO across Innovation and Experiential Technology.
• Shipped software in production vehicles, museum art objects and interactives, winning proposals, streamlining or sometimes complicating processes for good, attended parliamentary meetings, monitored projects and contributed to the UKs creative economy

Sep 2020 – Present · 5 yrs 8 mos

• Board Advisory on emerging technology (AI/ML and creative applications)
• Strategic Guidance on technology experiments + digital prototyping stewardship + connecting to nascent global talent.
• Sprints for the worlds top FMCG brands.

Sep 2020 – Jan 2021 · 4 mos

• Product strategy and consultancy (Curatours)
• Thought leadership on metaverse for cultural spaces and historical precedents
• Connecting to curators

Dec 2019 – Sep 2020 · 9 mos

• Technology, Insights, Strategy + Sales
• Arduino (Pitch + win)
• Proxima (Pitch + win)
• Royal Armouries (Pitch + win)
• Higher education academy (pitch + win)
• Yorkshire Sculpture Park (several pitches)
• Tom Daxon Fragrance (Ideation sprints)
• TV appearances x 2 (Gadget Show)
• Northern Ballet (Client Pitch + win)
• Sipsmith (R&D, Client retention)
• Undisclosed Client NDA - (Negotiation)
• Applied R&D (technology strategy)
• Internal Mobile product management (Healthcare)
• PWC scale-up programme participation
• Assistance to chairman of the board
• Insights decks for pitches - desk research
• Advising and being flexible to founders during merger
• Authoring of conversion model for cultural institutions
• Running Lego Serious Play workshops
• Content creation / social media management (briefly)

Oct 2018 – Dec 2019 · 1 yr 2 mos

• Internal Strategy
• Business Development
• Stakeholder workshops

Apr 2018 – Oct 2018 · 6 mos · Sheffield, United Kingdom

• The Circle
• I worked as a senior producer on the bespoke digital platform for the hit reality TV show for Channel 4, The Circle which was subsequently syndicated by Netflix.
• Product ideation and management
• Product design (90% UX + client handling)
• Input into technical architecture & live support during TX
• Talent recruitment

Jan 2018 – Feb 2018 · 1 mo · Huddersfield, England, United Kingdom

• Innovation grenade, while they worked with Coca Cola.
• Setting R&D strategy on Experiential Products.

Jun 2014 – Aug 2014 · 2 mos

• Research Grant: Collaborative interdisciplinary research project involving artists, designers, data scientists and creative technologists on a number of intensive mini projects. The programme paired creative professionals with researchers from the University of Leeds, I collaborated with Dr Kia Ng (ICSRiM) and Jane Wood on audio visualisation techniques.

Aug 2009 – Dec 2017 · 8 yrs 4 mos · Yorkshire, England.

• 'Running in the Halls' was an independent multidisciplinary design and development studio that I co-founded in 2009. Specialising in multi-platform app creation, physical interfaces and web applications as well interactive installations. During my time there 'Running in the Halls'. had an R&D led approach to work and I personally led creatively ambitious interactive projects. Our motto was If it wasn’t intrinsically interesting or didn’t solve a worthy problem, or it didn’t advance the state of the art, we didn’t get involved.
• Our work on game and digital entertainment projects appeared on several TV channels across the UK and we held the Official Guinness World Record for the world's largest projection mapped game created in conjunction with Channel 5's the Gadget Show and Bandai Namco.
• Through my design direction and push for original IP, 'Running in the Halls' were also the creators and owners of Librarygame. Librarygame offered an enhanced interface to public and academic libraries by amplifying their intrinsic game like qualities resulting in improved user engagement, it was used by the Open University, The University of Glasgow, The University of Manchester and pioneeringly used first at the University of Huddersfield, and scaled to over 120,000+ users.
• TV Appearances
• ► Guy Martin Vs the Robot Car, Physical Computing, AI Tea-maker. R2-Tea2
• ► Ultimate Battlefield Simulator (with EA) Kinect Hacking.
• ► World’s Largest Projection Mapped Game (with Namco Bandai)
• ► Stealth Optical recognition memory aid for Richard Ayoade's Gadget Man.
• ► Battleships Crowd Game for Stephen Fry’s Gadget Man.
• ► Eye Tracked Game of Darts, Custom Eye Tracking.
• ► Mech-fu casual Flash Game in the style of Limbo
• ► Referee-less Game of Football. Custom computer vision / metrology solution.
• Live shows
• ► BBC Blue Peter and DanTDM Tour Live shows. 2016-2017

Sep 2005 – Aug 2009 · 3 yrs 11 mos · Huddersfield, England, United Kingdom

• Final year tutor in the digital media design subject area. Responsible for teaching, intermediate and foundation level subjects in concept development, technical writing, Interaction design and creative coding across the digital media and animation subject area to Undergraduate Digital Media students.
• Additional non-teaching responsibilities included admissions interviews, course validation activities and school representation at the university teaching and learning committee in addition to generating successful proposals and research funding bids.

Jul 2004 – Oct 2020 · 16 yrs 3 mos · London Area, United Kingdom

• Advisory role to exec suites at Fortune 100 companies
• Strategic Competitive Product ideation (Advanced Design Focus)
• Emerging technology contextualisation / simplification (Board Education)