Mar 2025 – Aug 2025 · 5 mos · Melbourne, Victoria, Australia · Hybrid

Aug 2023 – Feb 2025 · 1 yr 6 mos · Sydney, New South Wales, Australia · Hybrid

• Industry: Construction & Warehousing Logistics
• Company Profile: Projexn empowers small-to-medium businesses (SMBs) in construction and warehousing to streamline operations through AI-driven logistics tools, including fleet management SaaS platforms and driver-facing mobile apps.
• My Role: Product Designer for enterprise-grade B2B SaaS and mobile solutions, focusing on scalability, compliance, and user adoption.
• Key Contributions:
• 🔹 Driver-Facing Mobile App (RunTrac):
• Problem: Chaotic delivery workflows caused delays and miscommunication in construction/warehousing.
• Solution: Designed an app for real-time route optimization, task prioritization, and proof-of-delivery tracking.
• Impact: Reduced delivery allocation time by 50% via simplified user flows and cut delivery delays by 25% by improving the communication between drivers and warehouses and through AI powered route suggestions.
• 🔹 Enterprise Admin Dashboard:
• Problem: Disjointed tools hindered multi-branch coordination for SMBs scaling operations.
• Solution: Built role-based access controls, branch-switching, and centralized user management.
• Impact: Enabled 50% faster decision-making for warehouse managers and supported onboarding of employees to warehouses.
• 🔹 Scalable Design System:
• Problem: Slow feature development for cross-platform products.
• Solution: Architected a Figma-based system with reusable components (data tables, modals, filters).
• Impact: Reduced UI design time by 40%. Improved Design -dev handoff and cut down UI-related inconsistency by 80%.
• 🔹 Cross-Functional Collaboration:
• Partnered with engineering to translate complex business logic into intuitive interfaces.
• Conducted usability tests with drivers/admins, refining workflows to achieve 70% task completion rates.

Jan 2023 – Jun 2023 · 5 mos · Melbourne, Victoria, Australia · Remote

• Industry: SaaS for Small Businesses & Freelancers
• Company Profile: Stomble empowers solo entrepreneurs and SMBs to monetize their skills through a TikTok-style social platform, offering tools for analytics, client acquisition, and business growth.
• Role: Lead Product Designer for the mobile app MVP, driving UX/UI design for core features (onboarding, Home, Profile, Search) and foundational design systems.
• Key Contributions:
• 🔹 TikTok-Style Mobile App Design:
• Problem: SMBs lacked an engaging platform to showcase skills and connect with clients in a crowded social media landscape.
• Solution: Designed a mobile-first, TikTok-inspired interface (Home feed, Profile, Search) using familiar swipeable content and vertical video formats (Jacob’s Law) to reduce learning curves by 60%.
• Impact: faster testing of the idea with the internal team and iterated on the design faster.
• 🔹 Scalable Design System:
• Problem: Rapid feature iterations caused UI inconsistency.
• Solution: Built a reusable Figma component library (buttons, cards, video players) with auto-layouts for iOS/Android.
• Impact: Accelerated feature delivery by 25% and ensured brand consistency across app screens.
• 🔹 Enterprise-Ready Research:
• Problem: Stakeholders sought future-proofing for analytics and monetization tools.
• Solution: Researched dashboards (Square, Shopify) and proposed a phased roadmap for SMB analytics, including client-match rates and revenue tracking.
• Impact: Aligned design strategy with long-term scalability goals, securing stakeholder buy-in for Stage 2 development.
• 🔹 Cross-Functional Collaboration:
• Partnered with engineers to simplify multi-account management logic, reducing signup friction by 30%.
• Conducted competitive analysis of 4+ platforms (TikTok, Instagram) to optimize discovery algorithms and content ranking systems.

Feb 2020 – Nov 2022 · 2 yrs 9 mos · Chennai, Tamil Nadu, India · Remote

• Industry: EdTech for K-12 Schools
• Company Profile: XSEED Education is a Singapore-based organization transforming K-8 education globally. Recognized as a top educational innovation by the WISE Summit and MIT’s Legatum Center, XSEED’s research-backed curriculum builds critical thinking, and confidence in children. The platform has served 2 million+ children across the world and 500+ schools in India, empowering teachers and parents with tools for interactive learning and real-time progress tracking.
• Role: I was bought on board to lead the XSEED’s digital transformation of their physical textbooks and classroom preparation materials.
• Key Contributions:
• 🔹 XSEED SuperTeacher (Mobile & Web App):
• Problem: Teachers struggled with fragmented resources, leading to inefficient lesson planning and classroom engagement.
• Solution: Designed a unified platform for lesson plans, assessments, and classroom tools, integrating AR/VR content for interactive teaching.
• Impact: Reduced lesson prep time by 40% and achieved record 70% teacher adoption across 500+ schools.
• 🔹 XSEED Universal (Parent-School Communication Platform):
• Problem: Parents lacked visibility into student progress, and schools relied on outdated communication methods.
• Solution: Built a mobile-first platform for real-time updates, grade tracking, and teacher-parent messaging.
• Impact: Scaled the platform to 100k+ active users and improved parent engagement by 50%.
• 🔹 Content Management System (CMS):
• Problem: Manual content creation processes delayed updates and increased errors.
• Solution: Designed a SaaS-based CMS for XSEED’s curriculum team, enabling drag-and-drop content authoring and version control.
• Impact: Reduced content creation time by 50% and improved accuracy.
• 🔹 Design Systems & Cross-Functional Leadership:
• Built a design system with reusable components, Partnered with product managers and engineers to align design with business goals, achieving 95% on-time delivery for key features.

Aug 2018 – Jan 2020 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Industry: Augmented Reality (AR) & Virtual Reality (VR)
• Company Profile:Augray is an immersive tech company specializing in Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) solutions for enterprises. It builds interactive marketing experiences, gamified learning platforms, and AR-driven business tools to enhance user engagement.
• Role: UI/UX Designer for Augray’s AR/VR applications, focusing on user experience in immersive environments, interactive storytelling, and optimizing AR workflows for both enterprise and consumer use cases.
• Key Contributions:
• 🔹 Optimized AR Messaging & Avatar Creation – TADA Time (AR Social App)
• Challenge: Users struggled with complex avatar customization and AR-driven video messaging.
• Solution: Designed an intuitive avatar creation flow that allowed users to generate 3D animated avatars from selfies, making AR communication seamless.
• Impact:
• Simplified avatar creation, leading to higher adoption and engagement rates.
• Enhanced AR user experience by improving onboarding and reducing friction in customization.
• 🔹 Spatial Interaction Design for Immersive Experiences
• Challenge: AR/VR experiences lacked intuitive navigation, making interactions challenging for new users.
• Solution: Designed gesture-based controls, spatial UI patterns, and real-world interaction cues to make immersive applications feel more natural.
• Impact:
• Improved usability in AR experiences, reducing learning curves.
• Designed motion-based interactions to improve real-time engagement.
• 🔹 Gamification & UX Optimization for AR Commerce & Marketing
• Challenge: Traditional digital marketing lacked interactivity, leading to lower engagement in AR-powered campaigns.
• Solution: Designed interactive AR experiences for product launches, brand storytelling, and consumer engagement through gamified marketing experiences.
• Impact:
• Increased user retention and brand engagement through interactive AR campaigns.

Jul 2018 – Jul 2018 · 0 mo · Bengaluru Area, India

• Worked as UI Designer for Website Design and delivering the following
• Website Sitemap
• Icon Design
• Website UI