Aug 2020 – Jul 2021 · 11 mos

Feb 2019 – Aug 2020 · 1 yr 6 mos · Tel Aviv Area, Israel

• Led the complete line of in-store products in a complex B2B2C market environment, allowing both app and in-store orders by students (end-users), restaurants staff, university managers, and food chains.
• Drove the Chick-fil-A contract win (top 2 US fast-food chain), from ideation to mass adoption, incl. the design of the "Chick-fil-A Check-In" that ensures the freshest food at time of pickup without increasing wait times.
• My scope included:
• Mobile app (iOS/Android)
• Self-Service Kiosk (iOS)
• Dashboards (Web)
• Kitchen Display System (Web)
• Ordering/Routing Logic (server)

Jan 2018 – Jan 2019 · 1 yr · Tel Aviv Area, Israel

• SAM provides Internet Providers with a cybersecurity solution that solves the router vulnerability problem and secure consumer Wifi Networks.
• Responsible for Business Development and Product-Strategy to reach product-market fit:
• Created product roadmap and value proposition leading to a major RFP win with a tier1 telecom group, leading to successful productization
• Identified key monetizable users needs
• Supported the sales process by defining a product roadmap matching the current industry challenges (low ARPU)

Jan 2018 – Jan 2019 · 1 yr · Tel Aviv Area, Israel

• Acting as board member to represent the Israeli ecosystem of startups selling products/tech to Telecom companies worldwide, review IEI's work plan and suggest activities with highest ROI and value.

Jan 2016 – Jan 2018 · 2 yrs

• Early identification of product-market fit gaps by developing joint prototypes with leading startups as part of Intel's Startup Program
• Led projects in Fintech, Automotive CyberSecurity & more
• Managed a team of researchers and engineers assigned to this activity

Jan 2016 – Jan 2018 · 2 yrs

• Acted as team member, and IPP Mentor for embedded security startups at Intel Capital's Ingenuity Partner Program.
• IPP is a strategic partnership program for selected startups, during which a POC integrating Intel and startup technologies is planned and executed on a period of 6-8 months.
• Program startup members get exposure at Intel events, senior technical mentors, technical support (i.e. IoT lab), consulting, and more.

Dec 2014 – Dec 2015 · 1 yr

• Odysense provided 3D Scanning services for the real estate market consumable as WebGL and GearVR applications
• Pivoted the company to ivisitisrael.com (R.I.P.)- virtual visits of tourism sites with a revenue model based on adsense and sponsoring.

Jan 2011 – Jan 2014 · 3 yrs

• Created internal collaboration and devops tools for a Cybersecurity org, leading to more than $1m/year saved in engineer time.

Jan 2010 – Jan 2011 · 1 yr · Israel

• Reviewed English to French patents translation
• Required broad understanding of various industries to identify subtle and inaccurate translation mistakes.

Mar 2005 – Mar 2008 · 3 yrs · Israel

• Served as Tank Commander in IDF Armored Corps

Jan 2004 – Jan 2004 · 0 mo · Israel

• Initiated and executed digitalisation of customer flow at SOS Night Clinic, leading to a regional award from the Health Ministry for patients records compliance.