Aug 2018 – Present · 7 yrs 8 mos · San Francisco Bay Area

• Founder and instructor at DesignerUp School. Learn end-to-end product (UX/UI) design through our courses, free lessons, resources and community- all with a mindful approach. If you’re interested in digital product design there is something here for you...

Apr 2018 – Aug 2018 · 4 mos · San Francisco Bay Area

• Large scale WordPress build and integration for reliability orchestration platform. Implemented a complex customization of WordPress framework to recreate unique designs while maintaining ease of use and workflow for non-developer maintenance. Created SVG animations along with SVG image optimizations for graphics. Responsive design and custom viewport coding per device.

Sep 2017 – Dec 2017 · 3 mos

• Designed company Wordpress website with full integration. Design phase included style tile creation, page wireframes, static mock and asset preparation. Development included WordPress setup and configuration, design build out in WordPress and extending functionality of WordPress with custom written HTML, CSS and plugins.

Sep 2016 – Nov 2016 · 2 mos · Milpitas, CA

Jul 2016 – Jan 2018 · 1 yr 6 mos · Scottsdale, AZ

• Redesigned the Matrix Medical marketing and the Martrix For Me member website site including wireframing, site architecture and flow, interactions, interface and graphics. Built final site in WordPress.

Apr 2016 – Jan 2020 · 3 yrs 9 mos · San Francisco Bay Area

• Sharing UX/UI design and branding knowledge with students and apprentices over at DesignLab.

Jan 2016 – Jan 2016 · 0 mo · Redwood City, CA

Aug 2015 – Sep 2015 · 1 mo · San Francisco Bay Area

• Redesign of existing Kaizen Platform US marketing site and blog. Including photography curation, layout design and Wordpress integration.

Mar 2015 – Jul 2015 · 4 mos

• Complete site design and WordPress implementation for medical billing company

Jan 2015 – Jan 2016 · 1 yr

Jan 2015 – Jul 2015 · 6 mos · Phoenix, Arizona Area

• UI/ UX redesign of contractor and homeowner backend dashboards

Jan 2015 – Jan 2015 · 0 mo · San Francisco Bay Area

• Currently working on print and icon work for Dreamforce collateral.

Mar 2014 – Sep 2014 · 6 mos · San Francisco Bay Area

• Designed event marketing material for parenting social network under aggressive timelines with ease and accuracy. Evolved brand voice through imagery curation, color palette, typography and logo refinement and created style tiles to guide future company collateral and website. Collaborated with remote team and printing companies to deliver print-ready brochures, stickers, roll-up banners and table cloth graphic.

Jan 2014 – Jan 2016 · 2 yrs

• Complete redesign of existing website and transition to WordPress platform. Uncovered and communicated complex product value propositions to various stakeholders in the sleep medicine arena through message re-positioning and copywriting.
• Ongoing creation of multi-platform marketing and brand materials including flyers, convention posters, infographics, magazine ads, email banners and full website maintenance.

Jan 2014 – Jan 2016 · 2 yrs · San Francisco Bay Area

• User interface and experience designer. Full website design and mobile app design for food delivery product. User-side and business side website design, print and marketing collateral and mobile design. Designed pitch deck for series A fundraising.

Jan 2014 – Dec 2015 · 1 yr 11 mos

• Ad design for Facebook marketing campaigns. Collaborating with team to assess and address psychology and trends of market and target audience, conducting photography curation and execution of final Photoshop and Illustrator ad designs for web and mobile mediums with specific attention to platform limitations, requirements and technical specifications.

Jan 2014 – Jan 2015 · 1 yr · San Francisco

• Currently spearheading full website redesign and WordPress integration for cloud-based, continuous delivery, mobile development application. Conceptualize and produce marketing collateral for web and print.

Jan 2010 – Jan 2023 · 13 yrs

• Product designer for large catalog of Ghost and WordPress themes. Manage and collaborate with team using Agile methodology to take digital products from inception to market. Created 20 top-selling WordPress and Ghost themes with over 400k sales. Responsible for product R&D, user analytics driven feature development and design, cross-platform testing and documentation, marketing collateral and marketing campaigns.

Jul 2009 – Jan 2012 · 2 yrs 6 mos

• Designed online music magazine. Developed content and and trained instructors and writers. Produced, directed and recorded instructional videos and tutorials.
• Also designed branding and promotional material.

Jul 2009 – Jan 2012 · 2 yrs 6 mos · Boca Raton, Florida

• Co-founded and built instrument instruction SaaS application. Created brand, web interface and user experience, marketing and print collateral. Wrote lessons for music theory and music performance. Recorded and edited 100s of instructional videos and responsible for hiring and training or instructors. Headed marketing campaigns, growth hacking leading to eventual exist and sale of company.

Dec 2008 – Jan 2019 · 10 yrs 1 mo

• Designing web presence, mobile and branding solutions for both small-scale client projects and large-scale corporations. Focus on web, mobile, print, video production and photography. Ruby on Rails and WordPress environments.

Jan 2006 – Mar 2008 · 2 yrs 2 mos · Palm Beach Florida

• Designed graphics for social photography network startup. Responsible for creating ad campaigns, promotional material, writing site copy and iterating on content and design through usability testing and analytic analysis.