Karen Crystal Lasta

Digital Marketing Specialist

Philippines14 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting email marketing strategies.
Proven track record in digital content creation.
Specializes in vegan and plant-based marketing.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Email Marketing and Content Strategy.

Contact

Skills

Core Skills

Email MarketingEmail StrategyContent MarketingDigital Marketing StrategyContent Writing

Other Skills

Email CopywritingEmail Marketing StrategyBrevoFlodeskMailerliteActiveCampaignMailChimpMailmeteorSendfoxConvertKitVoiceoversVideo EditingAudio EditingWritingSEO Copywriting

About

𝗧𝗲𝗰𝗵 𝘁𝗲𝗮𝗺𝘀! Users sign up. But trials drop off. Revenue stalls. You email opens? Fine. But buys? Zero. Or maybe 2. What if your welcome emails got into their heads? Follow-ups drove sales? Customer value doubled fast? DM me: “𝗖𝗢𝗡𝗩𝗘𝗥𝗧” + say your #1 email pain. Let’s build your actionable email strategy in 1 hour.

Experience

14 yrs 11 mos

Total Experience

4 yrs 10 mos

Average Tenure

6 yrs

Current Experience

Love is the theory of everything

Digital Creator

Jun 2023 – Present · 2 yrs 11 mos

I share how Love, as the theory of everything, frees you to life.
As Love sums up the principles of physics, life, business, health, and everything else — it is the key to a truly happy, rich, and abundant life.
Subscribe to learn more:
https://sendfox.com/lp/m4v4l0

VoiceoversContent MarketingVideo EditingAudio EditingWritingDigital Marketing Strategy

Achievece

Email Marketing Manager

Oct 2022 – Present · 3 yrs 7 mos · Remote

I help US healthcare professionals experience a simplified CE journey at AchieveCE with:
helpful automated email sequences
manual broadcast campaigns
promotional emails
license renewal email reminders
live webinar lineup emails
webinar schedule email reminders
cold email campaigns for potential customers

Email CopywritingEmail MarketingEmail StrategyDigital Marketing Strategy

Healthy slow cooking

Content Marketer

May 2021 – Aug 2021 · 3 mos

I helped Kathy Hester optimize her blog content to get more plant-based, vegan, and vegan-curious foodies into healthier cooking

Content MarketingContent WritingDigital Marketing Strategy

Freelance

2 roles

Email Marketing Strategist

Promoted

May 2020 – Present · 6 yrs

I help tech / SaaS / digital product brands capture, nurture, and convert their customers with:
email marketing automation setup
lead capture forms
welcome email sequence
upsell sequence
cart abandonment sequence
reengagement emails
promotional campaigns
weekly newsletters
💌
I can help you:
capture your physical site and online visitors so you have their contact info
set up automated emails to nurture them
run email campaigns that eventually convert them into buyers
develop retention strategies (such as memberships and subscriptions) so your customers stay with you for years
Need help with these?
Message me.
ESPs (Email Service Providers) I have used for clients and myself:
Brevo
Flodesk
Mailerlite
ConvertKit
ActiveCampaign
Sendfox
Mailchimp
(I’m thrilled about exploring other ESPs too — if you’re using something other than the ones above. Using Klaviyo or some other tool? Don’t worry. We’ll implement the same principles anyway.)
📧
Get started with 1 hour:
Message me with the keyword: CONVERT. Then say your top email marketing pain.
I’ll give you a tailored email strategy with 1 hour of my time. (Note: this is PAID)
l💻 🌱

Email MarketingEmail CopywritingEmail Marketing StrategyBrevoFlodeskMailerlite+6

Content Writer

Jun 2011 – Nov 2024 · 13 yrs 5 mos

I have written content and copy for:
vegan and whole-foods plant-based (WFPB) brands
eCommerce businesses
a digital marketing agency and their clients
Play2Earn and Web3 news and info sites
an MBTI project
tech review sites
Moving forward, I will no longer take on content writing gigs. I will focus more on email marketing, especially for the vegan and WFPB industry.

SEO CopywritingContent WritingCopywritingContent MarketingDigital Marketing Strategy