Apr 2024 – Present · 2 yrs 1 mo · Hybrid

• As Lead Designer at Upskillist, I operate at the intersection of product design, system thinking, and production strategy. My role focuses on building and governing scalable design foundations for the product, enabling mass course and video production through structured workflows and AI-assisted automation, and ensuring brand and experience consistency across platforms while supporting long-term product and business goals.
• ▪︎ Own the design direction and UI foundation for the Upskillist mobile app, defining visual language, interaction patterns, and scalable UI architecture in partnership with product, engineering, and business teams.
• ▪︎ Own and evolve the product design system, covering components, tokens, layouts, and interaction standards used by engineering, ensuring scalability and long-term roadmap alignment.
• ▪︎ Define style guides and brand usage frameworks for marketing, motion, and course content teams to maintain visual and brand consistency beyond the product system.
• ▪︎ Contribute to product and platform strategy by translating business and learner needs into system-level design decisions that support future scale.
• ▪︎ Drive mass course and video production strategy, designing scalable workflows that enable high-volume output without compromising learner experience or brand quality.
• ▪︎ Partner with stakeholders to leverage AI-assisted automation in video and design workflows, improving speed and consistency while retaining creative and brand control.
• ▪︎ Lead a cross-functional design team across motion, visual, and communications, setting quality standards, mentoring designers, and establishing review and delivery processes.

Jun 2020 – Apr 2024 · 3 yrs 10 mos · Hybrid

• As a UI Designer at Upskillist, I worked as part of the communications and marketing team, focusing on translating brand and business goals into high-quality, scalable user interfaces. Alongside my core role, I collaborated with the Product Design team on select initiatives, which gradually exposed me to platform UI, system thinking, and cross-functional product workflows.
• ▪︎ Designed and delivered UI for websites, landing pages, and marketing campaigns, balancing visual quality with conversion and performance goals.
• ▪︎ Supported the Product Design team, contributing to core platform experiences including LMS interfaces, learner dashboards, authentication flows, and certificate sharing.
• ▪︎ Translated the new brand identity into consistent UI patterns and layouts across the product, improving usability and visual coherence.
• ▪︎ Collaborated closely with product managers and developers to ensure design feasibility, handoff clarity, and implementation accuracy.
• ▪︎ Created reusable UI assets, style references, and workflow optimizations that improved design efficiency and consistency across teams.