Smiti Yadav

Product Manager

Gurgaon, Haryana, India7 yrs 10 mos experience

Highly Stable

Key Highlights

6 years of experience in digital and data analytics.
Expert in enhancing digital strategies across diverse industries.
Proven ability to deliver actionable insights and recommendations.

Stackforce AI infers this person is a data-driven analytics professional specializing in healthcare and e-commerce sectors.

Contact

Skills

Core Skills

Product AnalyticsProduct StrategiesWeb AnalyticsKey Performance Indicators

Other Skills

StorytellingAdobe AnalyticsDomoKey MetricsTableauCustomer SatisfactionProduct DiscoveryCheckoutRequirements GatheringProduct DesignProduct VisionA/B TestingDigital Marketing AnalyticsSQLMicrosoft Excel

About

o Graduate from BITS Pilani with 6 years of experience in digital and data analytics. o Extensive experience in consulting clients across diverse industries (Health Care, E-commerce, Aviation, Manufacturing) to enhance digital strategies through comprehensive analysis, delivering valuable insights, recommending innovative product ideas and identifying opportunities for multiple web-based solutions. o Thrives on embracing new challenges, assuming additional roles and taking on increased responsibilities. Demonstrated ability to collaborate with global clients in a cross-cultural workspace.

Experience

Adobe

Product and Business Analyst L3

Aug 2024 – Present · 1 yr 8 mos · Noida, Uttar Pradesh, India · Hybrid

Involved in enhancing the web experience of Adobe Acrobat product.

Product AnalyticsWeb Analytics

Unitedhealth group

2 roles

Data Analyst

Apr 2022 – Aug 2024 · 2 yrs 4 mos · Gurugram, Haryana, India

Handling e-commerce analytics for a healthcare portal.

Key Performance IndicatorsProduct Strategies

Associate Data Analyst

Nov 2020 – Apr 2022 · 1 yr 5 mos · Gurugram, Haryana, India

Responsible for handling complete web analytics for a healthcare e-commerce portal. Expertise in conducting impactful storytelling sessions and helping clients discover cogent recommendations and opportunities.
Experienced in owning end-to-end deliveries, starting from understanding business requirement, data interpretation and analysis, solution conceptualization and delivering robust output in a fast-paced environment.
Analyzed user behavior from acquisition to conversion and provided deep-dive journey analysis to key business stakeholders.
Collaborated with paid media agencies to ensure successful attribution for advertising platforms such as Google Ads, Facebook Ads, Bing Ads.
Understanding, handling and analyzing extensive e-commerce data comprising web analytics, marketing, inventory, sales, operations, refunds & cancellations, emails & calls, etc and generate insightful dashboards using Adobe Analytics and DOMO.

Key Performance IndicatorsProduct StrategiesStorytellingWeb AnalyticsAdobe AnalyticsDomo

Transorg analytics

2 roles

Analytics Specialist

May 2020 – Nov 2020 · 6 mos

Worked with India's largest airline in analyzing and tracking their digital products like website, customer app, agent app, chatbot, etc using Adobe Analytics.
Expertise in identifying KPIs, benchmarking and conducting deep-dive product analysis on some of the most sought after business problems such as airline attachment rate, frequent flyer identification, payment analysis and many more.
Performed Customer Behavior Analysis to run reward systems and personalization campaigns.

Key Performance IndicatorsKey Metrics

Analyst

Jun 2018 – May 2020 · 1 yr 11 mos

Worked along with Digital Campaign Team in establishing robust Attribution Logic which increased campaign effectiveness by 100x.
Analyzed various A/B test activities run for multiple web products and generate insightful dashboards using Adobe Analytics.
Handled end-to-end Affiliate attribution process and created real-time Tableau dashboards for the leadership.
Addressed business requirements by identifying and assessing KPIs and key metrics by creating conversion funnels, segment comparison models, baseline dashboards across multiple data sources using Adobe Analytics, Tableau, Report Builder, Microsoft Excel.
Optimized data delivery by creating and automating procedures which led to reduction in man-hours.

Key Performance IndicatorsKey MetricsTableauAdobe Analytics