Sep 2020 – Present · 5 yrs 7 mos

• Co-founded a premium Electronic Appliances and Mobile Accessories company to fulfill needs of the local market. Identified gaps in the industry left untapped by local and international brands to secure a place for our company through our company’s USPs.
• Product Development: Did extensive research over international product trends and local product offerings by other brands to identify potential opportunities. Developed Products through direct collaboration with manufacturers in China to fulfill demand of customers.
• End to End Supply Chain: Setup complete supply chain of the company from sourcing high quality products directly from Manufacturers in China to Importing Goods into Pakistan, to doing local assembly of some SKUs. Also setup the SOPs for online fulfilment of our products across the country within 2-5 days.
• PR and Marketing: Established Relationships with Popular Celebrities, Category Influencers and Category Experts so they can become face of Hube Products and we can tap into the TG’s mind efficiently.
• E-Commerce Marketing: Setup full fledge social media profiles of the company across different platforms to develop community following for Hube Products and develop a strong brand. Lead in the implementation of digital marketing strategies including Facebook Ads, SEO and Influencer Marketing.
• Offline Distribution Channels: Setup Offline distribution channels for the brand through Large Super Markets, Local Retailers, Dealers and Distributors.

Aug 2020 – Oct 2022 · 2 yrs 2 mos · Dubai, United Arab Emirates, United Kingdom, Canada.

• Started Multiple Private Label Brands on Amazon and learned about the Global E-Commerce Industry. Also learned fundamentals of Supply Chain for consumer goods, Marketing Techniques and fulfilment process adopted by Amazon.

Jan 2020 – Jun 2020 · 5 mos

• Did my Final Year Project at Mustaqim Dyeing and Printing Industries. Was responsible to do extensive research over the use of Hemp Fibre in textile products so the company could develop a Hemp based product line and offer to its international clients like Ikea, H&Ms, etc.

Mar 2019 – Dec 2019 · 9 mos

• Launched the first of its kind Cookie Dough brand in Pakistan as a side hussle. Did the launch event in Dolmen Mall Karachi and did several other promotions in multiple malls including Ocean Mall and Dolmen Mall Tariq Road.

Dec 2018 – Feb 2020 · 1 yr 2 mos

• Started a Towel Export Company in a joint venture with a Yarn trading Company AJ International. Marketed our products to clients over the globe and established some leads with exhibitors of Heimtextil. The company got orders worth 1 Million USD in 2020-2021

Jun 2018 – Jul 2018 · 1 mo

• Did my Social Internship in Saylani Welfare. Spent one week each in multiple departments of the organisation including Mass IT training, Hospital, Thalassemia, Food and Admin.
• Learned about the role of such organisations in eradication of poverty from Pakistan and how a big majority of the population lacks even the most basic human needs.

Aug 2017 – Feb 2018 · 6 mos

• Learned about the real estate industry of Pakistan through direct exposure to many big and small real estate deals in Bahria Town Karachi.

Oct 2016 – Nov 2018 · 2 yrs 1 mo

• Started an Ed-Tech startup during my university years. It aimed to provide quality education at affordable pricing by leveraging technology.
• Studyroom was built as a marketplace connecting students and teachers on our web based platform where live classes were conducted for several CAIE Subjects and University Entrance Tests.

Jul 2016 – May 2019 · 2 yrs 10 mos

• Started working as a floor trader during my summer vacations after A-Levels. Worked in NUA Securities with their Floor traders and did daily turnover worth millions of rupees in stock trading. Learnt basics of investing and trading and learned about the impact of different local and global conditions on specific industries and businesses. Continued stock investing for around 3 years.

Apr 2008 – May 2021 · 13 yrs 1 mo

• Have been involved since a very a young age in my family business of Builders and Developers. Have marketed many properties constructed by our company and have handled revenues worth millions of dollars.