Feb 2016 – Oct 2021 · 5 yrs 8 mos · Washington D.C. Metro Area

• I managed AARP digital assets from inception to successful product launches. With technical teams, I interpreted consumer information such as trends, vital to the development of industry-leading and stable products. Across the company site and digital properties, I enhanced the user experience having controlled visual strategy, wireframe development, style guides, and usability test plan, and supplementary factors all of which benefitted consumers while operating digital entities.
• Acted as Lead Creation for AARP's Digital Design System for digital products, essential to gaining control of design at scale.
• Integrated repeatable components and standards that expedited the pace of creation and innovation within product, design, and engineering teams.
• Directed UX for AARP Now, AARP’s flagship mobile app serving millions of users; integrated digital membership, events, content personalization, and rewards.
• Grew and stabilized the UX org through multiple transitions, increasing team size 2.5× while maintaining 95% retention.
• Partner with creative industry leaders, including Savanah College of Art & Design, Rhode Island School of Design, Google, and UX meetup groups on creating disruptive digital experiences for the 50+ and innovative brand ideation through presentations, design challenges, and academic course offerings

Apr 2012 – Feb 2016 · 3 yrs 10 mos · Washington D.C. Metro Area

• I spearheaded efforts that transformed client ideas into functional and stable assets that met the needs of their respective businesses. For each project, I conceptualized visual elements that established a cohesive style and detailed decisions for the creative and integrated marketing teams. I also offered solutions that circumvented issues throughout all processes. I communicated updates with clients that contributed to elevated satisfaction and retention rates. I also led in-house creative resourcing and talent actions, which involved nurturing creatives' talents, ideas, and overall performance.
• Built the global UX and Digital Design team for the start-up.
• Managed life cycles for projects such as Dewalt's overhauled website, the creation of digital, print, and design marketing campaigns with Google, and the development of a 3-D modeled video with Adobe.

Jun 2011 – Apr 2012 · 10 mos · Washington D.C. Metro Area

• I integrated creative solutions that resulted in tangible materials being developed for high-profile projects. For all assets, I utilized elements such as interaction design, information architecture, and visual design to address user needs, achieving optimal user experience. Furthermore, I directed operations and the creative team, having modified efforts based on client feedback, critical to a vision being realized.
• Projects were for Blue Cross Blue Shield, National Kidney Disease Education Program, Caring for Cambodia, BP, Dupont, and Agency for Healthcare Research and Quality.
• Services included art direction, information architecture, branding, user interface design, web strategy, mobile design, and interactive advertising.

Aug 2006 – Jun 2011 · 4 yrs 10 mos

• Focused on interactive design and creative direction. Works with clients in the corporate, nonprofit, and technology sectors, among others, providing strategic creative counsel, interactive website and mobile design, site map and user interface development, and interactive advertisements. Works with clients including Plasan, Beam Global Spirits & Wine, the Kennedy Krieger Institute, The Washington Post, SHRM, Pratt & Whitney, the Virginia Lottery, Ullico, and AAMCO.
• Was a crucial member of the development team for the Washington City Guide iPhone app, launched during President Obama’s Inauguration, which won a Webby Award for best mobile app. Has vast experience providing interactive website and mobile design to Qorvis’ clients. She designed the Washington City Guide iPhone App and the Visit Mexico iPhone App.
• Has created online and interactive advertisements for SHRM, the Virginia Lottery, Ericsson, and Youth Aids’ “Kick me” campaign, to name a few, and designed websites for Ullico, the Archery Trade Association, The Washington Post’s onBeing site, Plasan, and ALS.
• In addition to strategic creative counsel and interactive design capabilities, also accomplished in site map and user interface development, interactive web design, mobile application design, the creation of interactive advertisements, and logo development and design.

May 2006 – Aug 2006 · 3 mos

• Responsible for conceptualization and design of brochures, flyers, postcards and other printed materials. Create branding and identity guidelines for realtors including logo design and marketing themes. Manage website content, design web banners and magazine advertisements.

Jan 2004 – May 2005 · 1 yr 4 mos

• Website maintenance, website design, online advertising and banner creation.