Anindya Dasgupta

CEO

Bengaluru, Karnataka, India10 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in data-driven product decisions.
Proven track record in optimizing product performance.
Expert in SQL and Python for data analysis.

Stackforce AI infers this person is a Data Operations expert in Ad Tech with a focus on audience measurement.

Contact

Skills

Core Skills

Data OperationsAudience MeasurementAd TechAccount Management

Other Skills

Performance ManagementPythonProduct InnovationWeb Services API3rd Party PartnershipsB2B Marketing StrategySales data insightsPycharmPeople ManagementPython (Programming Language)CJavaPowerPointHTMLMicrosoft Excel

About

Data Science enthusiast with over 10 years of experience driving data-informed product decisions in complex two-sided marketplaces(DSP & SSP). Proven track record of refining ambiguous questions into testable hypotheses and setting up complex experiments to optimize product performance. Adept in using advanced SQL and Python to wrangle large datasets, extract insights, and perform root cause analysis. Partnering with Product, Engineering, and Operations to define KPIs, measure success, and prioritize high-impact growth initiatives. https://github.com/anindya451 As an Independent Executive at SANJIVANI 24X7 PHARMACY, I manage the operations and strategy of a leading pharmacy chain that delivers quality and affordable medicines to customers for our local community.

Experience

10 yrs 2 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 9 mos

Current Experience

Sanjivani 24x7 pharmacy

Independent Executive

Jun 2023 – Present · 2 yrs 11 mos · Kolkata, West Bengal, India

Yahoo

2 roles

DataOps Manager

Aug 2022 – Present · 3 yrs 9 mos

Data Operations team is a part of Yahoo Global Data Solutions group. We enable Sales and Operations usage of data - Yahoo and third party - to maximize revenue and performance for audience and offline measurement campaigns.
Product Launch: Samba TV Segments
Advertisers can now precisely reach their desired audience based on behavior, genre, and sports viewership, resulting in more relevant and engaging ads. We expect these segments to drive higher engagement rates and better return on investment (ROI) for our advertisers while enhancing end users' overall viewing experience.
Partner Migration from Legacy Measurement API to S3
ve Keyword Analysis model - Phase I roll out
With its ability to perform comprehensive searches, extract negative keywords with lightning speed, and eliminate human error, this model is ⚡.
Language : python

Audience MeasurementPerformance ManagementData Operations

Client Service Professional

Aug 2021 – Aug 2022 · 1 yr

Lead,Global Client Services & Operations for Yahoo
We grew retail / QSR MM Business over 300% in 2021 (USD 4.4M + in Q4'21 alone)
BIG WINs:
Cole Haan - A-Team played a pivotal role in setting up clients for success post migration of account from PMG to PHD + self service to $1M + Managed business in Q4. From an Account Management standpoint ,I ve been working with them from DAY 1 to ensure smooth transition of business commitments from RFP to setting them up in DSP. This is a big win for us as a team because of its challenging landscape + nitty gritties. We ve also proposed them DPA + MM TO in addition to standard display banners as part of our expanded offerings.
Victoria’s Secret & PINK : Another massive portfolio WIN back after client decided to pause Yahoo Native in Jul 2021 due to overall shift in strategy. However , our strong performance + ROI & consistent approach helped us to activate VS w upfront commitment of $1.18 M thru Jan 22 & beyond ..

Ad TechAccount Management

Verizon media

2 roles

Global Operations & Strategy

Promoted

Dec 2019 – Jul 2021 · 1 yr 7 mos · Bengaluru Area, India

Act as a strategic partner to business teams to drive and protect revenue by leveraging our business domain expertise and creating innovative tailored solutions for our partners.

Specialist, Global Operations

Jan 2019 – Nov 2019 · 10 mos · Bengaluru Area, India

Open source - Data Crunching - Program Management

Oath

2 roles

Ad Operations Spec

Mar 2018 – Jan 2019 · 10 mos · Bengaluru Area, India

Advertising Operations,EMEA

Sr Ad Ops ˌkəʊˈɔːdɪneɪtə

Jun 2017 – Feb 2018 · 8 mos · Bengaluru Area, India

Primarily focuses on Automation Initiatives, Applied Machine learning & Business Application development to provide strategic solutions for AOL, Yahoo!

Yahoo! inc.

AOS | EMEA

Dec 2015 – Jun 2017 · 1 yr 6 mos · Bengaluru Area, India

I am working directly with Account Managers, Account Executives and clients directly to provide support on performance and delivery of Ad commitments.