Pallavi Kumari

Product Designer

Delhi, India4 yrs 9 mos experience

Highly Stable

Key Highlights

Led successful revamp of logistics app.
Achieved 38% increase in rider referrals.
Drove significant CTR increase for e-commerce platform.

Stackforce AI infers this person is a Product Designer specializing in User Experience across Logistics and E-commerce industries.

Contact

Skills

Core Skills

Product ManagementProduct DesignUser Experience (ux)

Other Skills

WireframingFigma (Software)Product ConceptMarket ResearchUser InterviewsStakeholder ManagementLogistics ManagementBusiness DevelopmentProblem SolvingCompetitive AnalysisCustomer ExperienceBrand AwarenessMind MappingPrototypingDesign Management

About

Greetings, I am a seasoned master of design, specializing in experience design and backed by three years of robust industry experience. My proficiency spans a spectrum of technical intricacies and software, including Photoshop, Adobe Illustrator, and InDesign. Through my professional journey, I've harnessed my imaginative prowess and creativity, empowered by practical exposure. Adept at project ownership and valuing timely deliveries, I recognize the significance of project management. I envision a seamless synergy between my creativity and your projects. My commitment to honing skills is underscored by ongoing freelance endeavors, which have encompassed a diverse array of projects, akin to your specified requirements. Let's delve deeper into how our collaboration could be mutually enriching. Feel free to reach out for an insight into my portfolio. Warm regards

Experience

4 yrs 9 mos

Total Experience

3 yrs

Average Tenure

1 yr 9 mos

Current Experience

Delhivery

Product Designer

Aug 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India

Improved operational efficiency and rider satisfaction by collaborating with the Express team to enhance last-mile capacity and optimize the rider experience.
Led the revamping of the field executive (FE) app, which resulted in a notable increase in app engagement and a restructured dashboard that improved productivity for team leaders managing distribution centers (DCs).
Introduced a new slot system in the FE app that successfully attracted former riders back to the platform, particularly during peak seasons, directly addressing a critical capacity challenge.
Regularly conducted ground research and rider interviews, using this feedback to inform product development and significantly enhance the user experience.
Designed and implemented a new referral program for the FE app, leading to a 38% increase in new rider referrals and significantly boosting the network's growth.
Fostered strong cross-functional partnerships with multiple teams to align on product vision, ensuring seamless integration of new features and shared goals.

Product ManagementProduct Design

Ajio.com

User Experience Intern

Jan 2024 – Apr 2024 · 3 mos · Bengaluru, Karnataka, India · On-site

TRNDin - Drove a significant increase in page-level CTR (Click-Through Rate) from 8% to 32% through a strategic rebranding initiative. This led to heightened user engagement and improved conversion metrics.
AJOGRAM
Led a comprehensive UX analysis of the entire platform, providing key insights to enhance the user experience and inform strategic design decisions.
Developed and implemented new brand guidelines for AJIO, transforming the page to be more appealing and relevant to a Gen Z audience.

WireframingUser Experience (UX)

Thundersoft

User Experience Designer

Jun 2023 – Aug 2023 · 2 mos · Hyderabad, Telangana, India · On-site

Led in-depth research and competitive analysis of the infotainment landscape to inform strategic design decisions.
Drove user experience improvements for the XUV 700's infotainment system through collaborative brainstorming and ideation.
Improved feature adoption by 15% through data-driven recommendations and new feature proposals.
Developed and refined user experience strategies, contributing to a potential 10% boost in customer satisfaction scores.

Figma (Software)WireframingUser Experience (UX)

Colorz n style private limited

Product Designer

Jun 2019 – Jun 2022 · 3 yrs · Noida, Uttar Pradesh, India · On-site

Successfully managed and grew a portfolio of over 40 SMB clients for Colorz n Style.
Launched and led the Bags & Accessories department, achieving a 25% share of total company profit.
Provided creative leadership and guidance to the R&D team (Team of 07), developing seasonal forecasts based on market mood and trend analysis.
wore multiple hats by handling their E-commerce market

Product ConceptMarket ResearchProduct Design