May 2016 – May 2024 · 8 yrs · Bengaluru, Karnataka, India · Hybrid

• Throughout my career, I've crafted innovative UX designs aligning with business goals and user needs. I took pride in collaborating with cross-functional teams to create comprehensive product roadmaps, define requirements, and establish clear project plans. One of my core strengths is setting high standards for design quality within my team, guiding them with creative direction, conducting regular critiques, and fostering a collaborative and open environment.
• I thrive on designing user interfaces, interaction flows, and prototypes across various digital platforms. Throughout the product lifecycle, I consistently advocate for user-centered design principles, ensuring that the end user's needs and experience remain at the forefront of every decision. By focusing on these principles, I've delivered solutions that meet user expectations and elevate their overall experience.
• Led redesign and enhancement of product UX within Payments/Transfer offerings, aligning design strategies with business goals.
• Spearheaded the Chase mobile app development, emphasising optimising transaction search functionality through natural language processing (NLP).
• Oversaw user experience within Chase Digital Assistant, ensuring seamless interactions and maximised user satisfaction.
• Built and directed the UX team for AWM Private Bank, establishing a clear strategic vision for expanding the team's influence across the bank's diverse business divisions.
• Championed integration and improvement of customer- and employee-centric applications, ensuring streamlined, user-friendly experience.
• Defined framework for omni-channel product experience, incorporating detailed UI designs for key interactions and identifying opportunities for updates to the design system.

Mar 2013 – Apr 2016 · 3 yrs 1 mo · Hybrid

• I led the restructuring and growth of our UX and Design teams, transforming them into a high-performing, best-in-class unit. By closely monitoring competitor activities, I identified new opportunities for business expansion and ensured we stayed ahead of the curve. Providing strategic guidance and mentorship became my key focus, helping strengthen the team's capabilities and maintain our competitive edge. I also took the initiative to visit markets firsthand, gaining valuable insights into local dynamics and addressing challenges to ensure our solutions were aligned with regional needs and demands.
• Sustained high engagement levels, with 40% of the mobile banking user base exhibiting intense weekly usage.
• Boosted brand visibility and accelerated sales growth by executing targeted promotional initiatives.
• Achieved key milestones, such as 9,500 registered users and a 22% utilization rate among ANZ customers in Indonesia, by orchestrating the design and successful launch of a hybrid mobile banking application.
• Drove development of web and mobile applications, prioritizing UX design as the cornerstone of the process by applying integrated, evidence-based, and insight-driven user-centred design methodology.
• Engaged customers across Asia, a leading strategic overhaul of all online digital banking operations for Australia and Asia, covering Mobile Banking, Internet Banking, and ANZ.com by implementing a comprehensive mobile strategy.
• Directed cross-functional team of 12 FTEs spanning UX Design, UI Development, and Visual Design disciplines, ensuring seamless collaboration and high-quality outcomes.

Jun 2008 – Feb 2013 · 4 yrs 8 mos · Hybrid

• I prioritised aligning user-centric design functions with key customer perspectives, ensuring adherence to service-level agreements and exceptional service delivery. I also coordinated requirements gathering across multiple ANZ business units, ensuring that our solutions were practical and aligned with the company’s strategic goals.
• Steered online banking and customer experience operations across the global network, including ANZ Australia and UCD operations, by leading a team of 8 experts.
• Spearheaded process planning and quality assurance for deliverables, offering mentorship to online design teams to elevate performance and output.
• Oversaw ANZ Everyday Banking Application development, incorporating innovative, responsive design elements, making the application one of the Top 15 Best Tablet Mobile Banking Apps.
• Additional Experience: Lead Designer: Technology Design/Senior Flash Programmer, Technical Lead: UX Design, Senior Web Designer | ANZ Operations and Technology Pvt. Ltd
• Team Lead/ Lead Designer | Magcom Internet Pvt. Ltd
• Senior Creative Designer | Yadalam Infotech