Alison Ettridge

Founder

Brecon, Wales, United Kingdom30 yrs 3 mos experience
AI EnabledHighly Stable

Key Highlights

  • Expert in reengineering the future of work.
  • Proven track record in talent intelligence and analytics.
  • Dynamic speaker and thought leader in HR tech.
Stackforce AI infers this person is a leader in Talent Intelligence and Future of Work, specializing in SaaS solutions.

Contact

Skills

Core Skills

Future Of WorkWork RedesignTalent IntelligenceWorkforce PlanningBusiness StrategyTalent AcquisitionBusiness DevelopmentTalent Analytics

Other Skills

Start-up VenturesCommercialskills intelligenceArtificial Intelligence (AI)Go-to-Market StrategyAI for HRConference SpeakingDynamic SpeakerExperienced SpeakerThought LeadershipNetworkingBig DataStrategic Data AnalysisWeb ConferencingEnterprise Software

About

Bringing together thought leadership, influence and advisory work to reshape how organisations design work. Helping organisations fundamentally rethink how work is structured so they can adapt and thrive. Inspiring leaders globally to rethink work, leadership and adaptability. Shaping a world of work where the next generation has meaningful opportunity and agency. Specialties: Future of Work, Skills Intelligence, Work Redesign, Work Reengineering, Labour Market Intelligence, Talent Intelligence, Talent Analytics, Workforce Intelligence, Workplace Intelligence, The New Ecosystem of Work, Talent Intelligence, Keynote Speaker, Thought Leader, Exited Founder, Big Data, People Due Diligence, Succession Planning, Leadership Risk Management, Competitive Intelligence, Diversity Intelligence, Research, Sales, Business Development, Hitting Budgets, Marketing, Branding, Strategy

Experience

30 yrs 3 mos
Total Experience
3 yrs 3 mos
Average Tenure
0 mo
Current Experience

Amplitask

Founder

Apr 2026Present · 0 mo · Brecon, Wales, United Kingdom · Hybrid

  • The world of work is not broken, it is outdated. The world of stable industries, predictable careers & slow change no longer exists. Yet we keep trying to improve the system rather than rebuild it. So organisations struggle to adapt, leaders struggle to lead & the next generation doesn't know where they fit.
  • It's time to stop redesigning work & start reengineering it.
  • Our mission is simple. Reengineer the future of work so organisations & the next generation can thrive.
Start-up VenturesCommercialFuture of WorkWork Redesign

Brynderwen airbnb

Co-Founder

Jul 2025Present · 9 mos · Brecon, Wales, United Kingdom · On-site

  • Come and visit our beautiful four bedroomed, four bathroom converted barn in the heart of the Brecon Beacons. Fast wifi and great mobile signal so can balance work and life if needed during school holidays. A quiet rural location with amazing walks, two miles from Llangorse Lake for dinghy sailing, paddleboarding and fishing, thirty minutes to Pen Y Faen and great pubs.
  • Find us on booking.com, AirBNB and direct via our website www.brynderwen-barn.co.uk for a lovely self catering chilled break

Lightcast

Director Global Talent Intelligence

Aug 2024Apr 2026 · 1 yr 8 mos · Remote

  • Supporting global enterprises with labour market data to drive better outcomes for skills based transformation, location optimisation, talent acquisition, workforce planning and diversity ambition setting. Talking 'no nonsense' in all things talent intelligence, labour market analytics and skills based
talent intelligenceWorkforce Planningskills intelligenceArtificial Intelligence (AI)Go-to-Market StrategyAI for HR+9

Primary quest multi academy trust

Board Member

Apr 2020Sep 2021 · 1 yr 5 mos

Communication

Fpe capital llp

Head of Talent

Dec 2018Oct 2023 · 4 yrs 10 mos · Greater London, England, United Kingdom

  • As part of our work at Talent Intuition Ltd I work as Head of Talent for FPE Capital, supporting the portfolio companies with their senior hiring, both through deal and past, as applicable
Business ReviewsCommunicationPresentationsTalent AcquisitionBusiness Development

Stratigens

Chief Believer (Founder & CEO), putting people & talent plans into context with talent intelligence

May 2018Apr 2026 · 7 yrs 11 mos · Gloucester · Hybrid

  • We make the labour market transparent so HR and business leaders can make radically smarter decisions that inform their strategy and reduce risk
  • It's hard to make good decisions without good data.
  • Leaders are constantly making decisions with less-than-ideal information. They're forced to make choices with incomplete data, or worse, no data at all.
  • Stratigens changes everything. We give business leaders access to the richest data set on the planet – the skills and roles of people in the workforce and we combine this with insights in cities and regions and places in a completely unique way. With this data, they can finally make informed decisions about where to invest, who to hire and how to grow their businesses.
  • We provide our clients with:
  • 1) Stratigens™, talent intelligence software that finds, models & analyses data about people, skills & places globally, so companies can make better business decisions and gain competitive advantage. @Stratigens
  • Our gorgeous clients buy from us in a number of ways:
  • 1) Annual licences to Stratigens™
  • 2) Subscription service of Stratigens™ and research combined
  • 3) Bespoke projects – typically a combination of data science and qualitative research
Web ConferencingEnterprise SoftwareTalent AnalyticsBenchmarkingTalent IntelligenceBusiness Reviews+48

Alison ettridge

Business Growth

Nov 2016Feb 2022 · 5 yrs 3 mos

  • I can give a keen and quick insight to you, giving you actionable intelligence to help drive and sustain competitive advantage.
  • Sales leadership and a complete business development strategy is critical to driving growth of any business.
  • Whether you are a global player looking to break into a new market, a business looking for an interim sales leader to bridge a talent gap or a start up looking for business development advice in EMEA, I will work with you to help achieve your business objectives.
  • Services fall into the following categories:
  • Sales & Business Development Strategy
  • Sales Talent & Leadership
  • Sales Non-Executive Director
  • Sales Augmentation
  • We can help you to:
  • 1) Build a complete business development strategy and understand how to implement it
  • 2) Provide interim sales leaders to implement your business development strategy
  • 3) Augment your sales force with off or on site sales resource, as and when your business needs it
  • 4) Develop and train your own sales team to significantly improve activity, engagement, performance and results.
  • 5) Advise on building your sales strategy in export markets, particularly in EMEA.
  • 6) Provide concrete advice on using your website to promote your business, maximising your web presence to increase sales.
  • 7) Provide leadership advisory service with a wealth of commercial and sales experience.
Presentations

The write research company limited

Managing Director

Jul 2015Nov 2016 · 1 yr 4 mos · Hybrid

  • We are passionate about research. We’re on a mission to transform the way organisations identify and engage the people they need now and in the future. And we’re doing it on a global scale. Write Research helps clients make better informed people decisions, based on real-time insight, to deliver sustainable organisational success.
  • Understanding people and the markets in which your business operates, now and in the future, enables you to identify, hire, and retain the right people. Talent should not be an afterthought. Our research provides actionable talent insights that inform and shape business strategy.
  • We are market leaders, not market followers. We help progressive organisations move from expensive, reactive, recruitment to proactive, cost-effective resourcing strategies, saving time and money. We’re not a recruitment company. We think differently – we think talent, we think intelligence, and that leads to recruitment, as and when your business needs to replace or grow.
  • There is a better way. Write Research transforms your talent acquisition and resourcing strategy, helping to break the costly cycle of reactive recruiting; re-positioning your organisation through a forward-focused talent strategy to drive business success through people.
  • We do this through three core service lines:
  • Talent Search – we use research to help you hire the best talent into an immediate need; at a reduced cost and time to hire
  • Talent Pipelining – we use research to help you build pools of the best talent to meet your short, medium or long term talent needs. Helping to break the cycle of reactive recruiting.
  • Talent Insight – we use research to help you build a real-time picture of the external market so you can make better informed decisions
Talent AnalyticsTalent IntelligenceBusiness ReviewsCommunicationBusiness Intelligence ToolsLabour Market Research+6

Armstrong craven

Commercial Director

Sep 2014Jul 2015 · 10 mos · London Area, United Kingdom

  • To unlock real business potential, the answer lies with your people. Intelligent people improve performance by creating an intelligent business. Your data, forecasts and projections are based on the past, but your future business relies on your future people. Do you know where they are?
  • At Armstrong Craven we use people intelligence to give you a future business view. Your business success isn’t about yesterday, it’s about what you do today to secure the people you’ll need tomorrow. So Armstrong Craven digs deeper, travels further, looks longer, thinks harder – about what people want.
  • We provide insight, search, pipelining and leadership risk intelligence services to business leaders all over the world. We help organisations to better understand the markets they operate within and the markets they hope to enter. And we provide the people they need to make it work. Today, tomorrow and beyond.
  • We see what others don’t look for, we listen to what others can’t hear, we talk about things others don’t think to say. We illuminate. It’s a different perspective. It’s Armstrong Craven’s People Intelligence.
  • Specialities: talent pipelining, executive search, management referencing and insight tailored to key business issues - diversity, reputation management, competitor insights, new market entry, site location feasibility, reward & compensation, customer due diligence, leadership & development.
Talent AnalyticsTalent IntelligenceBusiness ReviewsCommunicationBusiness Intelligence ToolsLabour Market Research+6

Intuitive board

Managing Director

Oct 2013May 2018 · 4 yrs 7 mos

  • Bringing diversity to the SME marketplace in a really unique way!
  • We are a group of highly experienced career women, all with large company, big brand experience. We bring a broad range of commercial skills to our clients - whether that be sales strategy, new market entry, market intelligence, human resources or legal advice, our advice has proved invaluable to our clients. We represent a virtual proportion of your board, helping you to make intuitive strategic choices, we bring you the best female leadership talent in the market - with little risk or cost.
  • For many businesses there is a long way to go before diversity in the boardroom becomes a reality, and studies show that without a 30% representation performance is not enhanced. For many small and medium businesses the balance may never be achieved. As a result many companies are adding multiple female non executive Directors to their board - at high cost and commitment.
  • At the Intuitive Board we believe there is a more flexible way for businesses to use female insight to transform their results.
Human Resources (HR)

Talent intelligence

Business Development Director EMEA

Oct 2010Sep 2014 · 3 yrs 11 mos

  • Talent Intelligence is the innovator and market leader in integrated Leadership Risk Management solutions.
  • Responsible for the growth of Talent Intelligence in the EMEA market place. Building the sales strategy, focussing on value add marketing solutions to deliver ROI and to grow our client base and revenue. Increased number of new clients by 100% in two years, with increase in new business revenue of 41% in the last twelve months. Also responsible for the direction, delivery and retention of two major global (Fortune 500) accounts within EMEA.
Talent AnalyticsTalent IntelligenceCommunicationBusiness Intelligence ToolsLabour Market ResearchPresentations+5

De poel

Sales & Marketing Director

Jan 2007Oct 2010 · 3 yrs 9 mos

  • Sitting on the operational board and responsible for managing a team of three corporate sales managers to produce an annual sales target of £75m in new business across two product streams. Direct sales to large corporate organisations at "C" level. Management and motivation of the team. Achieved 44% increase in revenue from the team in the first twelve months. Increase in the number of new clients working with de Poel. Movement of the marketing strategy from brand awareness to a tool that drives sales, increasing return on investment from marketing against a lower budget. de Poel's client base includes Sainsbury’s, Wolseley, Volker Wessels Group and many others, for more information see www.depoel.co.uk
CommunicationHuman Resources (HR)

Oakwrights country buildings

Managing Director

Jan 2003Jan 2007 · 4 yrs

  • Responsible for starting a new business in the oak framing marketplace from scratch. This role included the design of products, advertising, marketing, preparation of business plans, building and managing a core team, liaising with sub contractors, organising and attending trade fairs and country shows and selling direct to the consumer. Key achievements include the increase in turnover from £0 to over £1,500,000 per annum, turning a loss making business into one making a profit, the project management and client liaison, account management and development of key commercial skills. Responsible for £650,000 new business revenue in 2006. Business sold with 5% profit.
Communication

Monster.co.uk

Sales Director

Jan 2001Jan 2003 · 2 yrs

  • Responsible for circa £10 million revenue per annum from a field sales force of fifteen. Motivation and management of the sales team through three field sales managers. Working closely with senior management to control P&L for the UK & Ireland. Direct sales to high profile corporations, selling high value solutions at a board level, such as PepsiCo International. Successfully created a team hitting quarterly target, from a team that had not achieved target in two years. Implemented a strategic plan between telesales and field sales in the UK & Ireland. Created a field sales plan that allowed a focus on European and global deals from the team. Remoulded the existing team, re hired and retrained to create a successful sales unit. Increased average order value and productivity quarter on quarter.
Communication

Monster

sales director

Jan 2000Jan 2003 · 3 yrs

Communication

Tmp worldwide

Business Development Director

Jan 1998Jan 2000 · 2 yrs

  • Business Development Director

Harvey nash

Business Development Manager

Jan 1996Jan 1998 · 2 yrs

  • Responsible for managing a team of six account executives and managers to produce an annual revenue target of £1.2mn. Responsible for developing the careers of the sales team from 'telesales' executives to full account managers. To contribute a minimum of £200,000 from personal major accounts including Lotus, Unilever and the P&O Group. Consistently overachieved on personal and team revenue per month. Constant exposure to the whole recruitment cycle, with dotted-line responsibility to the Consultants
Communication

Education

Warwickshire College of Agriculture

Bachelor of Arts (B.A.) — Equine Business Studies

Jan 1992Jan 1999

Beaconsfield High School

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