Rashmi Patil

Product Manager

Mumbai, Maharashtra, India10 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10 years of diverse marketing experience
Expert in financial services marketing
Proven track record in brand communication

Stackforce AI infers this person is a Marketing Professional specializing in Financial Services and Brand Communication.

Contact

Skills

Core Skills

Marketing StrategyAdvertisingPackaging Design

Other Skills

NegotiationManagementBusiness DevelopmentFood PackagingMedia PlanningProduct CommunicationContent StrategyGoogle AdsSprout SocialPositioning (Marketing)Analytical SkillsTeam ManagementSales OperationsPowerPointCustomer Service

About

Marketing professional with 10 years of experience across asset management, FMCG and brand consulting, specializing in financial services marketing, investor engagement and brand communication. Currently part of the marketing team at ITI Mutual Fund where I work on investor education initiatives, distributor engagement programs and integrated marketing campaigns aimed at strengthening brand visibility in the asset management ecosystem. My experience includes working with leading brands such as Hindustan Unilever, Nippon Mutual Fund and HDFC ERGO through agency roles at Dentsu and Purple Focus, where I managed multi-channel campaigns and brand communication initiatives. I am particularly interested in how marketing can simplify complex financial concepts and help investors make more informed investment decisions.

Experience

10 yrs 8 mos

Total Experience

2 yrs 8 mos

Average Tenure

2 yrs 9 mos

Current Experience

Iti mutual fund

2 roles

Senior Manager

Apr 2025 – Present · 1 yr

Marketing Manager

Jul 2023 – Present · 2 yrs 9 mos

Develop and execute marketing campaigns that align with specific marketing objectives, amplifying product and brand awareness.
Maintain a proactive approach to ensure the timely release of collaterals such as presentations, leaflets, and factsheets, while ensuring accuracy and adherence to brand guidelines.
Foster a close partnership with the PR agency, collaborating closely to secure regular press coverage for key spokespersons and maintaining positive brand perception in the media.
Lead social media strategy, create engaging content, analyse trends, and optimize campaigns for growth.
Organize and execute investor/distributor events, webinars, and conferences to promote the brand, educate investors, and strengthen relationships.
Design and implement an investor education strategy to improve financial literacy, create accessible content, and collaborate with experts to meet customer needs and build confidence.

Marketing StrategyNegotiation

Purple focus pvt. ltd.

Account Group Head

May 2021 – Jul 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Act as primary liaison between clients and creative/operations teams.
Strategize and implement effective client solutions.
Sectors handled: BFSI, Stationery, EdTech, Paints
Key Clients: Nippon Mutual Fund, DOMS Stationery, eSense (Navneet), Nexon Paints, HDFC ERGO

AdvertisingManagement

Denstu media dgs

Account Supervisor

Apr 2017 – May 2020 · 3 yrs 1 mo · On-site

Led pan-India brand activations and campaign rollouts.
Liaised with operations and vendor teams, monitored KPIs.
Provided strategic recommendations from market observations.
Sector: FMCG | Client: Hindustan Unilever (HUL)

AdvertisingBusiness Development

Procreate branding + design

Brand Services Manager

Jul 2014 – Mar 2017 · 2 yrs 8 mos · Mumbai · On-site

Oversaw brand development processes including naming and positioning.
Contributed to ideation and new business pitches.
Clients: Parle, HUL, Nerolac, Dabur, Sethwala Foods, Wellness Forever, AppsDaily, NEESH Perfumes etc.

Packaging DesignFood Packaging