Apr 2021 – Dec 2022 · 1 yr 8 mos

• Lead global marketing operations team.
• Drive marketing automation process improvements across multiple business units by collaborating with key stakeholders.
• Manage technical aspects of marketing automation platform (Marketo) and maintain its sync with CRM (Salesforce) to generate, distribute, and report on leads.
• Define metrics and benchmarks to evaluate program success across the organization.
• Manage user training programs and create playbooks around marketing automation.
• Maintain our digital marketing ecosystem by working closely with IT to select the ideal marketing technologies that fit our needs.
• Drive standardization and cross-functional alignment on projects and business priorities.
• Ensure data privacy compliance in the digital marketing space by working closely with legal and data security teams.

Sep 2020 – Apr 2021 · 7 mos

• Lead global marketing operations team.
• Manage marketing automation initiatives across multiple business units to improve process and productivity.
• Lead multiple high-dollar value marketing projects such as implementations of new digital marketing tools and global virtual events.
• Manage data privacy compliance initiatives working closely with legal and data security teams.
• Develop and analyze lead source metrics to optimize high performing campaigns and digital channels.

Jul 2019 – Sep 2020 · 1 yr 2 mos

• Generate digital marketing KPIs, analyze data and provide insights to stakeholders.
• Ensure clear organizational change management and stakeholder management plans are created and communicated throughout the lifecycle of projects.
• Create education strategies and organize training sessions for new and existing digital marketing tools to drive technical competency across the marketing organization.

Oct 2016 – Jul 2019 · 2 yrs 9 mos

• Managed Marketo implementation and enhancement.
• Increased form conversions by 134% in 2018.
• Developed GDPR compliant Marketo and SFDC workflow.
• Manage Marketo and SFDC sync to generate ROI metrics.
• Gatekeep marketing campaigns for GDPR and other data protection compliance.
• Facilitate Marketo training sessions for global users
• Set up email campaign elements in Marketo including emails, landing pages, forms, lists, and smart campaigns.
• Generate individual campaign report and provide feedback to stakeholders.

Oct 2014 – Oct 2016 · 2 yrs · Scottsdale, AZ

• Plan and execute industry events that drive demand generation and brand awareness.
• Promote new products utilizing multichannel marketing.
• Plan and execute effective webinars and marketing campaigns to generate leads.
• Coordinate marketing activities with global partners.
• Serve as a liaison with company’s business units to ensure that internal and external communication is coordinated.
• Manage department budget.
• Manage corporate branding standards internally and externally.
• Maintain effective working relationships with vendors, internal and external clients.
• Create and maintain marketing materials, such as: presentations, brochures, advertisements and product data sheets for demand generation.
• Plan, coordinate and organize trade shows, conferences, fundraisers and internal events.

Mar 2014 – Oct 2014 · 7 mos · Scottsdale, AZ

• Plan and execute brand awareness strategy.
• Establish and maintain corporate branding standards.
• Plan and execute external and internal events.
• Create and maintain marketing materials, such as: presentations, brochures, advertisements and product data sheets.
• Establish and maintain online company store.
• Execute marketing campaigns through marketing automation system.
• Maintain effective working relationships with vendors, internal and external clients.

Jun 2012 – Mar 2014 · 1 yr 9 mos · Omaha, NE

• Manage corporate branding and graphics standards internally and externally.
• Effectively create and manage content and design for company collateral and information-sharing vehicles.
• Help Corporate Communication develop and drive its branding communication and design strategy to help Kiewit deliver against key priorities.
• Serve as a liaison with company’s business units to ensure that internal and external branding communication is coordinated and using the most effective channels, such as: presentations, brochures, corporate magazines, advertisements, websites and internal portal sites.
• Maintain effective working relationships with vendors, internal and external clients.

Jan 2010 – Jun 2012 · 2 yrs 5 mos

• Successfully manage and coordinate marketing projects from concept development through completion.
• Design and execute print and online advertisements within strict budgets and deadlines.
• Develop and monitor schedule for each project and track progress to assure deadlines are met.

Jun 2008 – Apr 2010 · 1 yr 10 mos

• Design and execute print and online advertisements within strict budgets and deadlines.
• Maintain effective working relationships with vendors, internal and external clients.
• Manage branding.
• Direct product photo shoot.
• Coordinate trade shows, conferences, fundraisers and internal events.

Mar 2004 – Jun 2008 · 4 yrs 3 mos

• Graphics’ team leader of Tyson Foods account

Apr 2000 – Mar 2004 · 3 yrs 11 mos

• Schedule on-line business stationery orders for over 50 companies.

Feb 2000 – Sep 2000 · 7 mos

• Desktop publishing for school albums and folders.