Jun 2021 – Mar 2022 · 9 mos · Gurugram, Haryana, India

• Responsible for launching new games of MPL in social media ecosystem
• Coordinating with agencies on day-to-day basis for social media optimization
• Responsible for conceptualization, curation and management of social media campaigns for MPL and its subsidiaries
• Responsible for running ads on Facebook/Instagram network with an objective to create brand awareness and acquisition
• Working closely with product development and Business intelligence team to optimize the product and introduction of new features
• Working closely with influencer marketing agency to maximise product visibility in the digital space with best possible ROI
• To optimize Customer Acquisition Cost (CAC) and track lifetime value of the customers (LTV)
• To develop digital brand content in coordination with designing and video production team inline with content strategy

May 2020 – May 2021 · 1 yr

• Increasing the customer acquisition/Conversion/ROI by 200x through paid media, initiating new influencer tie-ups and brand ambassador tie ups with a monthly budget of 1.5 Cr.
• Responsible for content marketing for all the social platforms like Facebook, Instagram, Youtube, Twitter & new age platforms like MX Takatak,Chingari, Roposo & Sharechat.
• Ideation, scripting, and execution of video marketing content for Junglee Rummy, Howzat, Pool King and Carrom Club etcetera.
• Responsible for Brand Management and launching of various in-house games like Junglee Rummy, Solitaire Gold and Howzat.
• Managing brand alliances/movie tie-ups/celebrity endorsements and working towards getting maximum brand exposure/ROI through online channels.
• Responsible for coordinating with various digital and traditional marketing agencies.
• Administering social media & CRM tools like Tableau, HootSuite, Asana, Confluence, JIRA, Google Analytics, Unmetric, Webengage and many more.

Nov 2019 – Apr 2020 · 5 mos

May 2018 – Oct 2019 · 1 yr 5 mos

Feb 2017 – Apr 2018 · 1 yr 2 mos · Gurugram

• Building and managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Together with the product team, educating both internal and external stakeholders about our product features and their benefits.
• Collaborating with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Crafting landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Brainstorming and developing ideas for creative marketing campaigns.
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

Apr 2016 – Feb 2017 · 10 mos · New Delhi Area, India

• Deliver on Sales Targets of offline business
• Cold calling, lead generation, negotiations, demo/ presentations, acquiring new clients
• Adhere to the sales policies and procedures for centre in collaboration
• Innovate and suggest local sales promotion activities within budget
• Business development by acquiring new franchise partners in Northern & Eastern India
• Optimise existing work process and management systems for effective franchise management
• Manage franchisee evaluation, selection, certification
• Involved in product launch activities PAN India
• Identify and build alliances with High Value Corporate Clients.
• Identify prospective customers, initiate and develop alternative sources of content to increase business.
• Retention of existing clients - Generate revenue.

Apr 2015 – May 2015 · 1 mo · Gurgaon, India

• Responsible for all the ATL and BTL marketing activities of Videocon electronics in Delhi NCR
• Conducted market research in Delhi in order to know customer’s preference in FMCD product
• Coordinating with Videocon’s ad agency Rediffusion Y&R for all kinds of advertising and communications
• End-to-end responsibility of printing all kind of communications
• Conceptualization of all kind of advertisements and artworks
• Coordinating with media houses like HT, TOI and radio channels for advertisements and communications.
• Responsible for content on social networking sites and monitoring Videocon’s online campaigns.
• Responsible for bench-marking of products and doing competitive analysis of CDIT goods
• Handling of vouchers and coupon schemes
• Visual merchandising of Videocon's products in retail stores

May 2014 – Jun 2014 · 1 mo · Delhi

May 2012 – Apr 2014 · 1 yr 11 mos · New Delhi Area, India

• 1) Hiring potential talent for the upliftment of the organization
• 2) Organizing public events for Social cause and Awareness
• 3) Inventory management of all the reading and coaching material
• 4) Promotions & Advertising of the organization on social websites