Jan 2024 – Present · 2 yrs 2 mos · Bangalore Urban, Karnataka, India · Hybrid

• Fractional CMO for early stage startups and medium scale businesses.
• Currently handling - Interior Plus, Rangreli & a stealth mode startup

Jan 2021 – Present · 5 yrs 2 mos · Bangalore Urban, Karnataka, India

• Helping Art Beat scale across India & abroad. 350+ Students, 7 Countries & 15 cities.
• Studio in HSR Layout, Bangalore.
• 5 star rated art school | 5000+ art community | 30+ batches | 200+ workshops
• www.artbeatclasses.com

Feb 2020 – Dec 2021 · 1 yr 10 mos

• Scaling HomeLane across the country.
• Managing Customer Acquisition, Brand Marketing, Partnerships & Web Product.
• Scaled brand traffic by 3x via brand performance campaign (Always on, video-first strategy) in FY 20-21.
• Scaled organic traffic by 3x, blog traffic by 4x.
• Re-launched HomeLane with a new brand identity, tone, narrative while retaining the core brand positioning.
• Responsible for CAC (Cost of acquisition) for the company.
• Launched highly cost-effective OTT and digital campaigns, pivot HomeLane to a completely digital-first brand.

May 2018 – Feb 2019 · 9 mos · India

• Launched HomeLane.com as the go-to brand for all things related to home interiors.
• Planned & launched the brand across 5 cities with a budget of $ 1 million (digital & offline).
• Optimized campaigns on Google display network, YouTube, Facebook along with other OTT platforms.
• Defined brand guidelines for in-store branding, brand personality, photography and render guidelines. Set up a 5 member marketing team.
• Defined monthly & quarterly plans for the brand across channels.
• Developed a go-to-market strategy for the brand.

Feb 2019 – Aug 2023 · 4 yrs 6 mos · India

• Pan India Digital strategy and execution for a leading Japanese education brand
• Brand positioning for an upcoming space savings furniture brand - Invisibe Bed.
• Research and brand positioning for Frog Cycles - Along with Busy Bee Brands
• Research and brand positioning for PhonePe - Along with Busy Bee Brands
• Brand marketing strategy and execution project for Treebo Hotels
• Digital (Social) strategy for the iconic and homegrown photography and camera retail chain - GK Vale

Mar 2017 – Jun 2018 · 1 yr 3 mos · Bengaluru Area, India

• Driving Brand Marketing (ATL) - Launched Treebo as top rated budget hotel brand in the country.
• Marketing Roadmap: Defining monthly & quarterly plans for the brand across online and offline channels pan India – Digital (Google, Youtube, Facebook, affiliates, email), Offline (TV, Print, OOH, Radio)
• Creative: Appointed & managed creative agency to deliver TVC, OOH & digital content in 40 days. Responsible for managing the TVC shoot & photo shoot for the brand campaign.
• Consumer Research: Gathering consumer insights, BHE and perform brand mapping viz a viz competition via external research agencies.
• Media planning & buying: Defined & closed media plan, roadmap & optimization. On boarded media agencies for Treebo – TV, OOH & Digital.
• Online Marketing: Driving brand marketing via Google Adwords, Youtube, Facebook & affiliates.
• Planned & closed media plan for a budget (Annual) of $ 2.89 million (Digital & Offline).
• Defined monthly & quarterly plans for the brand across channels, increasing total awareness & Top of mind by 100% & 20% respectively.
• Leading communication & creative team for the brand.
• Launched & managed loyalty program. Increased repeat purchases by 30%.

Jun 2016 – Mar 2017 · 9 mos

• Responsible for driving Marketing (Digital and offline) - User acquisition, retention and launching Stayzilla’s entry into alternate stays.
• Strategic Planning
• Defined team structure, strategy and execution road map for Alternate stays segment and user acquisition, set up a team of 3 people to handle both online & offline Marketing
• Handling P/L and budget plans for all marketing activities of alternate stays segment
• Offline (ATL): Radio, Newspaper & OOH
• ● Creative: Responsible for implementing company’s positioning of being a marketplace that provides unique experiences through homestays via advertising campaigns.
• ● Media Planning & Buying (ATL): Handled media buying across channels with a budget of Rs. 6 cr, working with agencies, newspapers, radio stations, OOH agencies for over 90 locations.
• ● Brand Partnerships & Alliances: Driving awareness, engagement and transactions through strategic partnerships with brands such as Ola, Savaari, Wickedride, Zoomcar, etc.
• ● Buzz Marketing (BTL): Introduced buzz marketing through BTL activities such as Mall activation, Haats, Art installations, Pub activation etc and increased on spot registrations by 200%
• Digital: Facebook, Google Adwords, Email & SMS
• Facebook: Handling all Facebook campaigns - Click to site ads, remarketing, lead ads, video
• ads for branding. (Highest CTR of 6%)
• ● Google Adwords: Driving demand through Google adwords, defining campaign structure,
• optimisation, weekly reporting to the management. Decreased CPB by 50% while keeping the
• bookings constant
• ● Email & App: Defined and implemented repeat purchases strategy and communication
• through emailers and app notification.
• ● Content Marketing: Defined & spearheaded content strategy as part of the community initiative to keep the hosts engaged through FB posts, app drop off email automation, SMS & in-app notifications, starter guides, ebooks, whiteboard video, etc. thus increasing the completion rates of listing by 25%

Sep 2015 – May 2016 · 8 mos

Apr 2015 – Aug 2015 · 4 mos

Dec 2014 – May 2015 · 5 mos · Bangalore

• Project Ninja is an online platform that helps students by making project submission easy with the use of technology and well planned logistics.
• Its the Only Printing & Binding Store exclusively for college projects which is also easy to use but also gives students the choice of convenience, thus helping them spend their time doing what they love instead of wasting time waiting in queues. Started as an MVP to test the viability and the adaptability in the market, Project Ninja delivered more than 100 projects in the first 10 days after getting fully operational. Through Project Ninja submitting projects became easy and hassle free for students.
• With over 400 paying customers in the first month of its operation, Project Ninja became a common name among various colleges such as Christ University, Jain University, St. Josephs College, Mount Carmels, etc.

May 2013 – Feb 2015 · 1 yr 9 mos · Bangalore

• Key Responsibilities
• Led a team of 2, planned & executed paid advertising campaigns on Facebook, Google (search & display). Increased conversion by 30%.
• Handled a team comprising of a designer and a digital media executive.
• Media Planning & execution of online & offline campaigns with an annual budget of $ 1,50,000.
• Managed FB pages of flagship brands, executed paid advertising campaigns on Facebook. SEO,  SEM, SMM for various brands of the Group Company. Increased online sales MoM by 15% and visits on the landing page by 20%
• Media Planning, Negotiation and execution of both online & offline campaigns for flagship brands – D Protin & B Protin
• Understanding user behaviour and working on actionable insights from various analytics gathered from both organic as well as inorganic online marketing initiatives
• Visualizing and creating content & copy for advertisements – Both Digital and Traditional
• Event – Planning, Evaluation, Negotiation and Execution
• Managed & coordinated production of TV Commercial (TVC) for D-Protin.
• Achievements
• Marketing campaign for D-Protin which bagged the Brand of the Year - 14 by AWACS in the field of nutraceuticals
• Integrated on-ground activity with social media at India Superbike Festival 2014, reaching an organic reach of more than 68,000 on Facebook in 2 days

Apr 2011 – Apr 2012 · 1 yr · Bangalore

• The Times of India – Key Accounts April’11 – April’ 12
• Key Responsibilities
• Generating revenues through advertising sales, creating campaigns and media planning for FMCG companies. Achieved annual target of $1.3 million for FY 2011-12.
• Handling key accounts portfolio at TOI, which included companies such as Brittania, ITC, UB Group, Himalya, MTR, Maiyas, SAB Miller, Khodays etc.
• Presenting new ideas and concepts to clients, helping them get more publicity through their campaigns.
• Working with scheduling, back office and the Press teams to ensure smooth flow of campaign and advertisements.
• Co-ordinated the Economic Times- Brand Equity quiz for Bangalore

Apr 2009 – Apr 2011 · 2 yrs

• Key Responsibilities
• Handling the operations of both equity and treasury traded at the London Stock Exchange. Efficiently monitoring the life cycle of a trade in the stock market. Coordinating with Investment Manager, Middle office and the Traders.
• Reporting the trends of both market and risk exposure in a daily basis.
• Key Achievements
• Trained 4 team members and 6 new joinees on the process.
• Initiated and completed 4 process improvements, reducing almost 4 hours (man hours) of work per day and increasing the accuracy of the task.