Benjamin Goldberg — CEO
I build businesses. For nearly a decade I was Founder/CEO of Goby, a DTC oral care brand I grew from a sketch on paper to tens of millions in lifetime revenue across direct-to-consumer and B2B2C channels. Before that I was an investment banker at Moelis & Company and a private equity investor at Crescent Capital, where I learned to pressure-test every assumption in a financial model before betting on it. Most recently I was GM of a new AI product initiative at Covera Health, where I owned strategy, P&L, product development, and commercialization for an AI-enhanced diagnostics solution targeting radiology providers. The thread across all of it: I'm the person who takes a business from zero to one. I figure out the product, the unit economics, the go-to-market, the team, and I do the work to make it real. I'm at my best when the playbook doesn't exist yet and needs to be written. I stay sharp by building real things with AI — functional apps, data tools, analytics dashboards — not just reading about it. I bring a builder's fluency with the technology to the businesses I run.
Stackforce AI infers this person is a Healthcare and Consumer Goods entrepreneur with strong financial acumen.
Location: New York, New York, United States
Experience: 15 yrs 5 mos
Skills
- Product Development
- Strategic Leadership
- Entrepreneurship
- Product Strategy
- Investment Analysis
- Financial Strategy
- Investment Banking
- Strategic Advisory
Career Highlights
- Founded and scaled a successful DTC oral care brand.
- Led AI product initiative in healthcare with full lifecycle ownership.
- Expert in financial modeling and strategic investment analysis.
Work Experience
Covera Health
General Manager, Head of New Product Initiative (5 mos)
GOBY (www.goby.co)
Founder and CEO (9 yrs 5 mos)
Crescent Capital Group
Investment Associate (3 yrs)
Moelis & Company
Investment Banking Analyst (2 yrs 3 mos)
HSBC Securities
Summer Analyst (2 mos)
Gradient Analytics
Equity Incentive Analyst (4 mos)
Education
Bachelor's degree at Arizona State University