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Benjamin Goldberg

CEO

New York, New York, United States15 yrs 5 mos experience
Highly StableAI Enabled

Key Highlights

  • Founded and scaled a successful DTC oral care brand.
  • Led AI product initiative in healthcare with full lifecycle ownership.
  • Expert in financial modeling and strategic investment analysis.
Stackforce AI infers this person is a Healthcare and Consumer Goods entrepreneur with strong financial acumen.

Contact

Skills

Core Skills

Product DevelopmentStrategic LeadershipEntrepreneurshipProduct StrategyInvestment AnalysisFinancial StrategyInvestment BankingStrategic Advisory

Other Skills

AI product developmentstrategyP&L managementgo-to-market strategycross-functional executionDTC marketingcustomer acquisitionlifecycle marketingsupply chain managementfinancefinancial modelingdue diligencemezzanine debt investmentsM&A advisorycross-functional team management

About

I build businesses. For nearly a decade I was Founder/CEO of Goby, a DTC oral care brand I grew from a sketch on paper to tens of millions in lifetime revenue across direct-to-consumer and B2B2C channels. Before that I was an investment banker at Moelis & Company and a private equity investor at Crescent Capital, where I learned to pressure-test every assumption in a financial model before betting on it. Most recently I was GM of a new AI product initiative at Covera Health, where I owned strategy, P&L, product development, and commercialization for an AI-enhanced diagnostics solution targeting radiology providers. The thread across all of it: I'm the person who takes a business from zero to one. I figure out the product, the unit economics, the go-to-market, the team, and I do the work to make it real. I'm at my best when the playbook doesn't exist yet and needs to be written. I stay sharp by building real things with AI — functional apps, data tools, analytics dashboards — not just reading about it. I bring a builder's fluency with the technology to the businesses I run.

Experience

15 yrs 5 mos
Total Experience
3 yrs 1 mo
Average Tenure
--
Current Experience

Covera health

General Manager, Head of New Product Initiative

May 2025Oct 2025 · 5 mos · New York, NY

  • Led a new healthcare AI business unit from concept through commercialization. Owned the full lifecycle: strategy, P&L, product roadmap, go-to-market, and provider sales for an AI-enhanced mammography solution. Built the commercial playbook, partnered directly with radiology providers, and managed cross-functional execution across product, engineering, and operations.
AI product developmentstrategyP&L managementgo-to-market strategycross-functional executionProduct Development+1

Goby (www.goby.co)

Founder and CEO

Jan 2015Jun 2024 · 9 yrs 5 mos · New York City Metropolitan Area

  • Founded and built a venture-backed DTC oral care subscription business from scratch. Grew the company to ~250,000 customers across direct-to-consumer and B2B2C channels, including a custom dental partner portal.
  • Led every function at various stages: product development and international manufacturing (US, China, Hong Kong), brand and creative, customer acquisition and lifecycle marketing, subscription platform development, supply chain, and finance. Earned two product patents. Raised $4M+ from top-tier venture investors.
DTC marketingproduct developmentcustomer acquisitionlifecycle marketingsupply chain managementfinance+2

Crescent capital group

Investment Associate

Aug 2011Aug 2014 · 3 yrs · Los Angeles Metropolitan Area · On-site

  • Evaluated and executed mezzanine debt investments across industries. Built financial models, led due diligence, and partnered with portfolio company management on strategic and operational initiatives.
financial modelingdue diligencemezzanine debt investmentsInvestment AnalysisFinancial Strategy

Moelis & company

Investment Banking Analyst

Mar 2009Jun 2011 · 2 yrs 3 mos · New York, NY · On-site

  • Restructuring and M&A advisory at a top independent investment bank. Built financial models, managed cross-functional deal teams, and advised C-suite executives and boards on strategic alternatives.
financial modelingM&A advisorycross-functional team managementInvestment BankingStrategic Advisory

Hsbc securities

Summer Analyst

Jun 2008Aug 2008 · 2 mos

Gradient analytics

Equity Incentive Analyst

Jan 2008May 2008 · 4 mos

Education

Arizona State University

Bachelor's degree — Finance & Economics

Jan 2004Jan 2008

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