Jan 2025 – Apr 2025 · 3 mos · Gurugram, Haryana, India · Remote

• Consulting on the problem statement to increase the student app usage

Apr 2021 – Aug 2024 · 3 yrs 4 mos · Gurugram, Haryana, India · On-site

• Head of Product Management, Analytics and UX Design functions.
• Revenue Growth: Helped Scale business from 30MN to 150MN USD by building cross-functional (B2C, B2B, third party) Product Suite.
• Product Strategy: Optimized for conversion rate across customer lifecycle i.e., Acquisition, Activation, Reactivation and churn prediction, improved conversion rate by 20%+.
• Oversaw B2C products, managing 15+ apps and websites for D2C and marketplace user e-commerce journeys.
• Drove offline business product initiatives for Retail, B2B, and third-party online and offline markets.
• Team Leadership: Managed a team of 25+ professionals, working closely with engineering, marketing, and sales teams to achieve business goals.
• Cross-team collaborations and other initiatives: Worked on projects about IPO readiness, operations/ logistics/ cost optimisation with functions such as Logistics, Legal, Taxation, R&D & compliance.
• Other Initiatives: Ensured robust analytics and reporting through scalable data pipelines, data accuracy across systems, and data-driven business decisions. Pioneered change management, GTM and cross-team knowledge transfer as product leader.
• Build a suite of products across B2C (Offers engine, search, payment platforms, Martech stack, CRM, Onboarding, Apps, Chatbots, Consult, New market launch (SG, Dubai), etc.) and B2B (courier allocation, warehouse system, omnichannel order management, third party seller platform, Demand automation, etc.)

Mar 2020 – Apr 2021 · 1 yr 1 mo · Gurugram, Haryana, India

• • Setup online e-commerce channels (own website and Amazon marketplace), growth engines for customer acquisition, and B2B partnerships with school for kids to learn about growing.

Mar 2020 – Mar 2021 · 1 yr · Remote

• Consulted top pharmaceutical companies on marketing mix optimization, resource allocation, and various sales-marketing-related analytics projects.

Oct 2019 – Mar 2020 · 5 mos · Gurugram, Haryana, India

• • Launched and set up an e-commerce business from scratch. Achieved ~100 daily orders within 3 months and 10% Net Margin.

Apr 2019 – Oct 2019 · 6 mos

• Achieved 3x top-line growth (Annual 70M USD) and positive bottom line (15% Net Margin) covering Food, Health, Nutrition, Wellness, BPC business verticals. Improved overall conversion to 2x across direct and growth channels.
• Deep User Understanding through user interviews, purchase patterns, user behavior, A/B tests, and identified right mix of assortment, pricing, merchandising, and promotions plans to improve user experience and conversion.
• Built partnerships with new sellers/ brands and helped existing partners grow by right processes, promotion, and support.
• Built product for listings and quality control. Transformed seller listings process to drive 3x efficiency and accuracy.
• Delivered +10 points improvement in seller NPS by analyzing seller issues and creating solutions for the key gaps.

Apr 2017 – Mar 2019 · 1 yr 11 mos

Jan 2016 – Mar 2017 · 1 yr 2 mos

Jun 2015 – Dec 2015 · 6 mos · Gurgaon, India

• An organic health food delivery start-up with the aim to provide clean nutritious food and plant based meals.
• Set up product roadmap and Created products working with third party team, delivery boys and chefs to improve restaurant operations. Implemented end to end order placement to order delivery system. New product improved delivery time from 60mins to <45 mins within Gurgaon.
• Pivotal role in improving daily transactions from under 10 to hit 100 within 2 months using recipe standardization.
• Learnings: Post B2C product experience in foodiescompass, I was able to solve operations inefficiency using tech and product in a startup. It provided me direction to solve operations inefficiencies at scale.

Jun 2013 – May 2015 · 1 yr 11 mos

• [An online food recommendation portal aimed to solve "What to eat" problem using user behavior and social network]
• Created recommendation product (web and Android app). Led sales team, designers (UI, functional, content) developers, content writers, and testers.
• Closed Partnerships with 75% of premium restaurants in Gurgaon and performed photoshoots of full menu to create a complete picture menu.
• Attempted multiple business models - restaurant data, picture menu, restaurant user feedback consultation, and lastly, food recommendations - to find Product-Market Fit.
• Got featured on multiple online/ offline media – Economic Times, Your Story, 94.3 FM, etc.

Dec 2010 – Apr 2013 · 2 yrs 4 mos

• Created excel and SAS based product to optimize and automate promotion response analysis process. Core team member in setting up promotion response center in India.
• Worked with technology team to enhance rebate optimization for various pharmaceutical clients
• Part of 5 member core group to setup offshore team for one of the key pharma company. Hired new employees, designed training programme, design and implement project processes, and deliver projects on time.
• Learnings: Gained expertise in excel / SAS and consulted various clients across sales and marketing cycle using analytics. Got experience in setting up two different teams from scratch.

Dec 2008 – Nov 2010 · 1 yr 11 mos

• Designed, Analyzed and Administered Sales force incentive plans for two pharmaceutical companies
• Developed Segmentation and Targeting Plans of Sales Force for new drug launch in CardioVascular Market
• Helped in Sales Force Sizing and Allocation of block buster drug in Cardio Market.
• Learnings: Understood key terminology in health care industry & various projects ranging from IC plans, segmentation, sizing, allocation, targeting.

Jul 2007 – Dec 2008 · 1 yr 5 mos · Bengaluru Area, India

• Develop and Maintain Reporting solutions for Replenishment team of Supply Chain
• Data analysis and Product design for inventory optimization.
• Learnings: Understood key aspects of data analysis and technical skills in SQL/ EXCEL.