Feb 2023 – Nov 2023 · 9 mos · Greater London, England, United Kingdom · Remote

• Marketing measurement and marketing data science
• Machine Learning and Stats: GAMs, Tree based, Bayes
• App and Web product analytics: from tools like MixPanel through to leveraging warehoused event data.
• Full lifecycle data product development: from requirements, through to UAT and support
• Data modelling
• Squad planning and organisation (agile)

Jul 2022 – Feb 2023 · 7 mos

• Marketing platform optimisation using conversions APIs
• Machine learning for conversion rate, CLTV and retention
• Forecasting and KPIs
• Web analytics implementation (dataLayer, GA4, GTM)
• Data modelling

Dec 2021 – Jul 2022 · 7 mos

Jul 2021 – Dec 2021 · 5 mos · Greater London, England, United Kingdom

Oct 2020 – Apr 2021 · 6 mos

• Responsible for annual budgeting and quarterly budget refreshes
• Managing monthly and weekly KPI reports
• Data analysis with a commercial lens (Excel, SQL and Python)
• Building finance specific dashboards that help reduce m/end time, and aid in commentary (Tableau, Google Sheets)
• Leading on finance business partnering: ensuring all budget holders have access to insightful P&Ls and understand variance to agreed budgets

Apr 2019 – Oct 2020 · 1 yr 6 mos

• Accounts Receivable: end to end accounts payable, from billing schedules, to raising invoices and credit control
• Accounts Payable: owning the accounts payable process for the UK and Kenya, working across multiple bank accounts and currencies, from processing invoices, to bank reconciliations
• Revenue recognition: analysing contracts to complete revenue recognition memos on multiple revenue streams, in line with IFRS and FRS 102
• Payroll: managing the payrolls in all four countries, including cost centre accounting
• Business Partnering: working with key stakeholders across the business, to ensure finance needs are met in new products, as well as to capture and correctly allocate costs across the business
• Data analysis: using Tableau, SQL, and Excel to manipulate data to provide insightful management commentary

Jan 2018 – Apr 2019 · 1 yr 3 mos · London Area, United Kingdom

• Owning the payroll process for a group of amazing nannies, looking after hundreds of children across London.
• Managing accounts payable and receivable.
• Developing financial processes with scalability and audit in mind.
• Implementing systems to build robust financial processes
• Data analysis: carrying out financial analysis and bridging financial data with wider operational data.
• Responsible for accounting in line with UKGAAP.
• Using Javascript to automate processes, and build MVPs

Sep 2016 – May 2017 · 8 mos

• I work on creating new marketing strategy for the Michelin starred French restaurant. Focusing on email and direct marketing, as well as sales and revenue.
• Copywriting for social media, web and print.
• Webdesign, including SEO and content creation.
• B2B Marketing: maintaining and establishing relations with corporate clients, including hotel concierges.
• CRM, including the use of CRM software.
• Database management and use of SQL (Access and Excel).

Jul 2016 – Sep 2016 · 2 mos

• Assisting in the marketing of the Michelin starred restaurant, as above.