Oct 2024 – Feb 2026 · 1 yr 4 mos

• Helped to create & launch Content Signals, Pay Per Crawl, the x402 Foundation, and our agentic commerce work. Reported directly to the CTO.
• https://blog.cloudflare.com/author/will-allen/

Mar 2022 – Apr 2024 · 2 yrs 1 mo

• Funded by USV, Founder Collective and some great angels, acquired by Casa in 2024. Passwordless authentication via passkeys + zero-knowledge encryption + threshold cryptography = easy, secure & private emergency access to your passwords, documents & crypto.
• Became the interim COO of Casa after the acquisition for 7 months. Integrated our team & tech - launching passkeys as 2FA and device-bound passkeys on a Yubikey for BTC self-custody.

Jan 2013 – Mar 2022 · 9 yrs 2 mos · United States

• I was a VP at Adobe where I started the Content Authenticity Initiative, set up the Coalition for Content Provenance and Authenticity (C2PA), and was the GM of Behance (including Behance, Adobe Portfolio & 99U). I directly managed a team of ~100 engineers, product leaders and designers and reported to the CPO/EVP.
• I led the Behance business unit (product, engineering, P&L, GTM et al). Everyday, millions of visitors use these products to discover the world's best creative work, showcase their own, learn from their peers, and find new job opportunities. I had been Behance's COO prior to our acquisition.
• Our team produced and I was the host for the thousand+ person conference, the 99U. We hosted the sold-out event annually at Alice Tully Hall at the Lincoln Center.
• In 2019, we saw that the future of AI generated content might make it hard to believe what you see. To address that, I launched Adobe's Content Authenticity Initiative alongside the Chief Trust Officer, set up the C2PA, and recruited and led the team of product leaders, engineers, designers and more. This is now the global standard for digital provenance. Learn more: https://contentauthenticity.org

Oct 2011 – Jan 2013 · 1 yr 3 mos · New York, United States

• Part of the executive team prior to any external fundraising. Responsible for engineering, legal, marketing, customer support, & finance. Raised a Series A from Union Square Ventures & acquired by Adobe.

Nov 2010 – Sep 2011 · 10 mos

• Responsible for originating new business for the global advertising agency, reporting to the Founder & Chairman.

Oct 2006 – Jan 2010 · 3 yrs 3 mos · Manhattan, New York, United States

• Part of the team that launched TED.com; created and implemented the digital monetization model for TED.com; responsible for driving revenue for TED.com and the TED Conferences through partnerships with global brands.