Aug 2025 – Present · 8 mos · United Arab Emirates · Hybrid

• Leading the field marketing in META, I design and execute high-impact demand generation programs that generate and accelerate pipeline, elevate brand presence, and deepen customer engagement. Partnering with sales, channel, and global teams, I localize campaigns, orchestrate executive events, and build strategic alliances that resonate with regional markets and deliver measurable business outcomes.

Jun 2024 – Aug 2025 · 1 yr 2 mos · On-site

• Develop demand generation strategies and go-to-market plans in collaboration with the Oracle SMB sales team and Oracle partners in the Middle East.

Jun 2022 – Jun 2024 · 2 yrs · On-site

• Develop and execute quarterly and yearly DemGen strategies for and with Oracle partners and Vads in collaboration with the SMB Tech sales teams and channel in both LEENA and Saudi Arabia.

Jan 2018 – Jun 2022 · 4 yrs 5 mos · On-site

• Supporting Oracle Technology SMB sales teams in Saudi Arabia, South Africa, and Sub-Saharan Africa to generate and progress pipeline to achieve their revenue targets by planning and executing multi-channel B2B marketing campaigns and activities.

Jun 2015 – Aug 2016 · 1 yr 2 mos · Dubai, United Arab Emirates · On-site

• Develop and execute quarterly and yearly DemGen strategies for and with Oracle partners and Vads in collaboration and alignment with the SMB Tech sales and channel teams in Saudi Arabia.

Aug 2016 – Jan 2018 · 1 yr 5 mos · Dubai, Dubai, United Arab Emirates

• Building and maintaining strong relationships with clients to understand their needs, goals, and expectations.
• Overseeing the development and execution of advertising campaigns, ensuring that projects are completed on time and within budget.
• Collaborating with clients and internal teams to develop effective advertising strategies that align with the client's objectives.
• Acting as the main point of contact for clients, providing updates on campaign progress, addressing concerns, and facilitating communication between clients and creative teams.
• Managing budgets for advertising campaigns, ensuring that resources are allocated effectively and that the agency remains profitable.
• Monitoring and analyzing the performance of advertising campaigns, using metrics and data to assess effectiveness and make recommendations for improvements.
• Preparing reports and presentations for clients to showcase campaign results, insights, and future recommendations.

Oct 2013 – Oct 2014 · 1 yr · Amman, Jordan · On-site

• Manage client accounts and maintain strong relationships.
• Develop and execute advertising campaigns across various media channels.
• Coordinate with creative, media, and production teams to deliver high-quality work on time.
• Monitor campaign performance and provide regular reports to clients.
• Identify opportunities to grow accounts and upsell services.

Jan 2013 – Jan 2015 · 2 yrs · Amman, Jordan · On-site

• Meeting and liaising with clients to discuss and identify their advertising requirements
• Working with the team colleagues to devise an advertising campaign that meets the client's brief and budget
• Acts as a liaison between all departments and the client to ensure a timely completion of projects
• Handling budgets, managing campaign costs and invoicing clients
• Monitoring the effectiveness of campaigns
• Mentoring and training juniors within the team.
• Making 'pitches', along with other agency staff, to try to win new business for the agency