Nov 2023 – Jul 2024 · 8 mos

• Owner of the KPMG brand and customer experience to grow KPMG revenue in Australia across Consulting, Audit, and Tax service lines. Responsible for building the KPMG funnel from brand awareness through to demand and retention of clients, in addition to retaining and attracting talent. Led a team of marketers responsible for digital, brand, creative, industry, audience, and service marketing.

May 2023 – Nov 2023 · 6 mos

Apr 2019 – May 2023 · 4 yrs 1 mo · Sydney, Australia

• Leader of the short term and long term strategy for the AWS brand in Australia and New
• Zealand to attain hyper-scale growth. Management of the AWS demand funnel across direct and indirect routes to market, across more than 200 cloud services. Owner of the client experience and journey for developers, IT executives, and C-suite job roles across startups, small and medium business, enterprise, and public sector. Owner of the revenue and digital demand for all consumer transactions on aws.amazon.com.

Sep 2018 – Mar 2019 · 6 mos

• Responsible for the marketing campaign strategies across the Asia Pacific region for Adobe’s Marketing and Analytics Clouds. Leading marketing strategy across the customer life cycle, and providing guidance to countries on product roadmaps, budget and investment, contact and account strategies, marketing mix, sales plays, messaging and assets.

May 2016 – Sep 2018 · 2 yrs 4 mos

• Responsible for the marketing strategy, planning and execution of programs to drive customer acquisition, engagement and retention within enterprise and government in Australia and New Zealand.

Jan 2015 – May 2015 · 4 mos

• Responsible for the strategy, planning and execution of SAP Marketing in Australia/New Zealand to achieve growth revenue targets, brand awareness and customer engagement metrics. Responsible for the marketing P&L, and management of a team of 12 including field marketing, industry/audience marketing, digital marketing, social marketing, executive management and brand roles.

Nov 2014 – May 2016 · 1 yr 6 mos

• Responsible for the strategy, planning and business operations of the SAP marketing team in Australia. Leader of marketing demand management and alignment with global and local strategies. Responsible for the impact and return on marketing program investments.

Sep 2011 – Nov 2014 · 3 yrs 2 mos

• Owned the integrated marketing plan to launch the ANZ mobile business through the acquisition of Sybase and Syclo in 2011, 2012. ANZ Mobile team was the highest performing team globally in terms of revenue value per headcount. Attainment of 324% of marketing revenue contribution target, acknowledged twice for globally leading marketing campaigns featuring events, telemarketing and digital across both direct/indirect channels.
• Supported account based marketing programs into the Financial Services and Public Services industries in 2013, 2014. Financial Services team was the highest performing financial services team globally. Awarded an SAP Team One Award for Innovation, in partnering with one of SAP’s largest government customers
• Managed strategic executive programs featuring CEO, CIO, and Ministerial engagements, including multiple board visits by co-CEO Jim Hagemann Snabe
• In 2014, led multiple programs supporting our platform and cloud businesses. Awarded globally for the success of the SAP HANA Enterprise Cloud launch leading a project team of ten people from different business units to deliver an integrated media, social and digital program that touched 73% of the ANZ pipeline.
• Delivered the largest engaged event series in local SAP history: the SAP All Cloud Connect Conferences. Led a project team of 10 people, recipient of an APJ Marketing award for driving business impact around brand, pipeline and customer engagement.
• Project managed SAP’s largest brand impact program the SAP Architect and Developer Summit: a two day event that engaged architects and developers in 28 hours of education and training. Social media strategy exceeded local records and trended heavily, achieving 1.1m+ in reach. Syndicated media coverage resulted in international viewership of 20 million.

Jan 2008 – Sep 2011 · 3 yrs 8 mos

• Responsible for the marketing plans across all network and hosting services in Australia and New Zealand, managing a team of two direct reports. Recipient of global Ovation Award for Recognition of Contribution to Business in 2008
• Role grew to Asia Pacific Team Leader of Security and Global Services Group in January 2009.
• Managed executive visits, press, and customer engagements across Australia, New Zealand, China, Korea, India, Singapore and Japan. Delivered consistent double digit revenue growth year over year. Awarded a ‘Leading’ Performance rating in 2009 (awarded to only 5-10% of employees globally)
• Role expanded further in 2010 to Asia Pacific/Japan Team Leader, responsible for all Field Marketing Strategies, leading a marketing team of nine

Aug 2003 – Dec 2007 · 4 yrs 4 mos

• Owned the marketing and public relations plan for Australia and New Zealand.
• Awarded an AT&T global Achievers Club Award recognising the contribution made to business growth. During 2004, 2005, and 2006 the business experienced consistent double digit revenue growth and in 2005 grew at three times the market rate.
• In late 2005, the role expanded to include Asia Pacific projects affecting customer communication and satisfaction.
• Major projects included:
• 2004 integrated brand campaign featuring above the line media, digital media, customer stories, philanthropic community work, analyst and public relations to drive revenue growth
• Re-branding of AT&T across Australia and New Zealand after the acquisition by SBC in 2005.
• Successful APEC (Asia Pacific Economic Cooperation) Australia Business Summit sponsorship bid in 2007 to support significant infrastructure investment announcements

Nov 2000 – Jun 2003 · 2 yrs 7 mos

• Achieved over 100% of sales target in year 2002, working with an account team including software and hardware specialists, customer service and engineering resources
• Admitted to the Sun Rise Club for global sales achievement