Jan 2023 – Jun 2024 · 1 yr 5 mos

• Contributed to the establishment of a Data Engineering Master's program by creating its core curriculum.

Sep 2022 – Dec 2023 · 1 yr 3 mos · Remote

• Collaborated with an agency as an external Operations Advisor to redesign their organizational structure and implement performance development plans, fostering a culture of growth and high performance.

Sep 2021 – Aug 2022 · 11 mos · Lyon, Auvergne-Rhône-Alpes, France

Oct 2020 – Oct 2020 · 0 mo · Lyon, Auvergne-Rhône-Alpes, France

Apr 2020 – Jan 2021 · 9 mos · Lyon, Auvergne-Rhone-Alpes, France

Jan 2020 – Feb 2021 · 1 yr 1 mo · Lyon, Auvergne-Rhone-Alpes, France

Nov 2019 – Jun 2024 · 4 yrs 7 mos · Lyon, Auvergne-Rhone-Alpes, France

Jun 2019 – Mar 2021 · 1 yr 9 mos · Lyon Area, France

• Led the creation and development of the Better&Stronger Data Department.
• Recruited, trained, and managed a data team.
• Developed and implemented a comprehensive data strategy to meet client needs.
• Successfully managed multiple data projects from conception to completion, resulting in increased efficiency and improved decision-making.
• Provided analytics consulting and configuration services to clients.
• Consolidated data using cloud technologies.
• Ensured high service quality through ongoing monitoring and improvement.

Sep 2015 – Jun 2019 · 3 yrs 9 mos · Lyon Area, France

• Consulted clients on their digital strategy, resulting in increased website traffic and lead generation.
• Conceived and delivered high-performing, data-informed digital campaigns that exceeded client KPIs.
• Managed all aspects of the client relationship, ensuring satisfaction and retention.
• Created marketing reports/dashboards and conducted in-depth marketing data analysis to inform strategic decisions
• Provided digital analytics consulting and configuration services to clients
• Trained teams and clients on data management and analysis best practices.

Feb 2015 – Aug 2015 · 6 mos · Lyon Area, France

• Completed monthly reports for various digital media business units.
• Realized and analyzed quarterly digital dashboards for business units, providing a comprehensive summary of key performance indicators (KPIs) to the Board France.
• Analyzed and monitored the performance of digital campaigns, utilizing tracking tools and generating insights to optimize future campaigns.
• Calculated the ROI of digital actions, leveraging existing monitoring tools to assess effectiveness and inform budget allocation.
• Implemented Google Analytics and XiTi (AT Internet) code to enable accurate data collection and tracking.

Apr 2014 – Sep 2014 · 5 mos · Lyon Area, France

• Conducted market research uncovering key insights to inform business strategy.
• Created and maintained a comprehensive client database, ensuring data accuracy and integrity
• Segmented the gathered information to enable targeted marketing and communication efforts.
• Automated data management processes, resulting in a 30% increase in efficiency.
• Performed BI analysis using Excel and Access, generating actionable insights to support decision-making.

Sep 2012 – Jan 2014 · 1 yr 4 mos · Kharkiv, Ukraine

• Planned and executed advertising campaigns on the Internet for commercial enterprises, resulting in a 20% increase in website traffic.
• Managed web marketing projects from conception to completion, ensuring timely delivery and successful outcomes.
• Conducted web analytics, including conversion analysis, to identify areas for improvement and optimize website performance, leading to a 10% increase in conversion rates.
• Implemented data analytics solutions to track and measure campaign performance.
• Analyzed advertising campaign results to assess effectiveness and inform future strategies.
• Conducted competitive intelligence analysis to identify market trends and opportunities.

Jun 2011 – Jun 2012 · 1 yr · Odesa, Odessa, Ukraine

• Conducted qualitative marketing research using various methodologies.
• Analyzed and interpreted qualitative data to identify key insights and trends.
• Authored comprehensive research reports containing actionable recommendations.
• Translated research reports from Ukrainian and Russian into English, ensuring accuracy and clarity.

May 2011 – Jun 2011 · 1 mo · Odesa, Odessa, Ukraine

• Engaged and acquired new customers using a variety of techniques and approaches.
• Conducted market research of target markets and analyzed company products in relation to competitors, identifying key opportunities and threats.
• Provided support to regional marketing managers in executing local email and direct marketing programs, ensuring consistency and effectiveness across regions.
• Analyzed marketing and competitive data to measure campaign performance and inform strategic decision-making.