Mar 2024 – Mar 2026 · 2 yrs · San Francisco Bay Area · Hybrid

Apr 2022 – Present · 4 yrs

• Fulfilled my long-due dream of writing and publishing a book and what better topic than Tableau to write about on.
• As a lead author for the title "The Tableau Workshop: A practical guide to the art of data visualization with Tableau", I wrote 7/14 chapters and assisted the editorial team in other aspects of publishing like preface, ending and helping setup github with appropriate project structure and data sources.
• Book Link:
• Amazon (USA) - http://sumoni.com/s/tableaubook
• Amazon (USA) e-Book - http://sumoni.com/s/tableauebook
• Amazon (India) - http://sumoni.com/s/tableaubookindia

Apr 2022 – Jan 2024 · 1 yr 9 mos · San Francisco Bay Area

• Tech Stack: Snowflake, dBT, Tableau, Python, Airflow, Fivetran

Aug 2021 – Apr 2022 · 8 mos

Jul 2019 – Aug 2021 · 2 yrs 1 mo

May 2019 – Oct 2019 · 5 mos

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Greater Boston Area

Nov 2016 – Dec 2016 · 1 mo · Greater New York City Area

May 2016 – Apr 2017 · 11 mos · New York City

Jan 2016 – Aug 2016 · 7 mos · Syracuse, New York Area

• As part of Nexis Lab, Syracuse University I am involved in working on NEXt generation of Information Studies projects like advanced Data Visualization, learning new methodologies in Information Studies domain.
• Project: Data Visualization and Reporting of Refugee Crisis of 2015
• ♦ Conduct research and evaluation of fused information gathered from various ancillary sources to support the project objective
• ♦ Mediate with other project members and arbitrate on technology to be used, including Google Fusion Table and Tableau

Sep 2015 – May 2016 · 8 mos · Syracuse

• Project: Falk College Website Maintenance and Development
• ♦ Maintaining and updating the main college website as and when required which is built on .NET and MS-SQL
• ♦ Creating minsite/subsite using Content Management System like WordPress, Joomla for multiple research projects and events conducted in the college.
• ♦ Providing Information Technology Support for minor computer issues that occur during office hours.
• Project: Falk Collegewide Way Finder Development and Deployment
• ♦ Concept to implementation of college Way Finder using PHP and MYSQL.
• ♦ Evaluated and examined current way finder system deployed in other colleges across the university
• ♦ Interacted with stakeholders to elicit and document BRD in JIRA tracker to drive Design, Development, Testing, Change Management.
• ♦ Analyzed the data gathered from the users and streamlined the reporting by creating customized dashboards using Google Analytics and Tableau for the system.
• Project: Business Strategy and Social Media Analytics for VBOC at Whitman:
• As part of the Veterans Business Outreach Cente(VBOC), New England Chapter, I have been assigned the role of Digital Analyst; more specifically social media analyst to focus on increasing the centre awareness among veterans.
• Responsibilities:
• ♦ Developed campaign and brand messaging strategies for Veterans Business Outreach Program for social and paid media.
• ♦ Tracked and configured Google Analytics dashboard to create analytics report with minimum effort and developed strategies to optimize user experience.
• ♦ Setup social media channels for veteran businesses and improvise VBOC's social media presence..
• ♦ Provided insight and direction for ongoing social media strategy.

Aug 2014 – Jul 2015 · 11 mos · Mumbai

• ♦ Conceptualized and implemented reporting techniques for the Financial Planning and Analysis team, increased efficiency by 20%
• ♦ Assisted in identifying and implementing solutions, performing cost-benefit analysis and measuring them
• ♦ Designed, analyzed, communicated strategic solutions and best practices with dashboards in Excel and Google Analytics

Jan 2014 – Jul 2014 · 6 mos · Mumbai

• ♦ Conducted workflow, process diagram, and gap analysis to devise requirements for existing website enhancements
• ♦ Performed site-wide audit and analysis, increased the page views by 12000 clicks via search engine over three-month period
• ♦ Executed multivariate analysis, A/B testing to categorize information from sources including heat map and event-based tracking

Nov 2012 – Jun 2014 · 1 yr 7 mos · Mumbai Area, India

• As part of the parent company NerdsHub, my entrepreneurial venture was ranked as one of the top 100 most authoritative blogs in India by Indiblogger
• Technologies: R, Google Analytics, Tableau, AdWords Keyword tool, ClickTale, HootSuite, DoubleClick, Apache Server, WordPress
• ♦ Responsible for all key decisions regarding content, strategy & marketing.
• ♦ Business Development: Attending Press Conferences & Launch events of various technology companies.
• ♦ Interacted with their Marketing and PR Managers on regular basis to gain insights on existing and future products along with their marketing and promotional strategies.
• ♦ Led a team of six people by setting up process workflows, resource schedules and tracking task deadlines.
• ♦ Managed the Apache server maintenance, back-ups and MySQL database optimizations using PHPMyadmin.
• ♦ Improved conversions from Email Marketing & Facebook Ad Campaigns with an ROI increase > 130%
• ♦ Documented a content marketing strategy for branding, ORM and increasing interactions on Facebook & Twitter

Nov 2012 – Feb 2013 · 3 mos · Mumbai Area, India

• Blogvault.net is a complete WordPress backup service where the system automatically backups the WordPress website data without directly interacting with WordPress websites.
• Marketing strategies, Web analytics Social media Planning, UI/UX Tweaks for Conversion Rate Optimization of Landing Pages, Heat Map Tracking.
• Responsibilities:
• ♦ Responsible for all key decisions regarding content, strategy & marketing.
• ♦ Handling web analytics for the company, including social media channels, landing pages and conversion rate tracking through Google Analytics.
• ♦ Analyzing demographic, proving insights on improving conversion rate and doing cohort analysis for better understanding user interaction on the website using Heat Map