Shamik Biswas

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased organic traffic by 210% in 6 months.
Expert in AI-driven SEO strategies and data analysis.
Proven track record in managing cross-functional teams.

Stackforce AI infers this person is a Digital Marketing and SEO expert with a focus on data-driven strategies in the travel and job portal industries.

Contact

Skills

Core Skills

SeoTechnical SeoContent Strategy

Other Skills

Data AnalysisPythonLink BuildingConversion Rate Optimization (CRO)App Store Optimization (ASO)Search Engine Marketing (SEM)Generative Engine Optimization (GEO)BloggingWeb Content WritingMobile TechnologyWeb DevelopmentBusiness StrategyMobile DevicesSocial Media Optimization (SMO)Microsoft Excel

About

SEO & Internet Marketing Professional having focused on promoting business growth by providing superior value, technical, data analysis & new-age AI implementation skills. In additional with professional experience, Post Graduate Diploma in Management (Marketing) & Graduation in Journalism & Mass Communication help me a lot to identifying user intent, market scenario, brand promotion techniques.

Experience

7 yrs 10 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs 9 mos

Current Experience

Redbus

2 roles

Senior Manager SEO - Digital Marketing

Jan 2026 – Present · 4 mos · Bengaluru, Karnataka, India

Manager SEO - Digital Marketing

Jul 2022 – Dec 2025 · 3 yrs 5 mos · Bengaluru, Karnataka, India

Led all SEO activities for redBus International & Southeast ASIA with the purpose of organic growth & product promotion with C-Level reporting.
Collaborated with Brand, PR, Marketing, Product and Business team to align with business target.
Managed Tech SEO project with a team of software developers.
Coordinated with design, development & product team to upgrade features, optimizing UI/UX to enhance the user journey.
Increased organic traffic of redBus International by 210% within 6 months. And improved redBus Southeast Asia division transactions from Organic channel by 240% YOY.
Build content strategy & shared insights for multi-lingual websites with the editorial team .
Created Semantic HTML, Content, Website Architecture framework for AI-driven LLM Search Engines & optimized for AEO, GEO.
Worked of automation of SEO activities, audit, performance monitoring using python scripts and AI prompt engineering.
Conducted data-driven research on website traffic and user behavior by using API, BigQuery to share meaningful insights.
Performed Advanced Technical SEO Audit - webpages bulk indexing through Python3, Crawl Budget optimization, XML Sitemap optimization, Log file analysis, Structured data (Schema) implementation, Core Web Vitals improvement, HTML, CSS, JavaScript SEO, Server/Client-Side rendering (SSR/CSR) setup in websites with 5M+ pages.
Built internal linking logic for millions of webpages.
Did Conversion Rate Optimization (CRO), Heatmaps analysis, A/B Testing.
Created Video optimization strategy for TikTok SEO.
Build link building, PR and Organic Reputation Management (ORM) strategy.
Made strategy for App Store Optimization (ASO) to improve visibility in App store.
Performed in-depth Competitor research & analyzed market trends to determine product scalability.
Tracked & analyzed Analytics, Search Console, SEMRush, Ahrefs, Hotjar etc. data for weekly reporting and determine core improvement areas website performance.

SEOTechnical SEOData AnalysisPythonContent StrategyLink Building+3

Apna

SEO Manager - Organic Growth

Nov 2021 – Jul 2022 · 8 mos · Bengaluru, Karnataka, India

Managed all organic growth – SEO activities. As a result, website traffic reached on an average
1MN/Month in just 6 months
Coordinated with the product, marketing, and business team to create organic growth
strategy
Created content strategy for Apna and led a team of content writers for creation of properly
optimized content targeted to users as well as crawler
Increased various sectional traffic like Work from Home, Part-time, Fresher’s jobs by 250%,
315%, 310% respectively in just 5 months
Performed Technical SEO Audit & shared insights to development team for increasing website
Hygiene. Solved JavaScript Rendering and fixed millions of pages content crawlabilty issues to
rank better in Google Job Widget.
Did website architecture improvement, made webpage’s framework through various
combinations as per the all available categories
Did analysis of Search Console, Google Analytics, Mixpanel by pulling complete data through
API to conclude meaningful insights for further optimization
Created content strategy, build internal linking framework of the millions of webpages property
Made strategy for App Store Optimization (ASO) to improve visibility of application in App store
Created link building, outreach activity, branding & online reputation management (ORM)
Strategy. As result improved website DA from 32 to 43 in just 2 months.

SEOContent StrategyTechnical SEOData AnalysisLink Building

Neil patel digital india

SEO Specialist

Mar 2021 – Nov 2021 · 8 mos · Bengaluru, Karnataka, India

2021-03 - 2021-11 SEO Specialist
Neil Patel Digital India, Bengaluru, India
Managed SEO, Editorial team for better alignment of organic growth activities for various clients.
Developed organic growth, content strategy as per business vertical, and marketing team requirement.
Shared insights to development teams' for technical SEO optimization.
Worked on HTML, CSS, JavaScript, React, and other frameworks.
Performed keyword research as per business goal, intent, and landing page.
Did competitor research to determine & analyzed market trends to determine product/service’s scalability.
Did SEO for e-commerce sites and optimized websites for Local, international SEO as well.
Improved website architecture/structure for better crawling, navigation.
Did CRO, Heatmaps analysis, mobile journey, page speed improvement.
Tracked & analyzed Google Analytics, Search console etc. data to create monthly report for various clients.

SEOContent StrategyData Analysis

Futurism technologies, inc.

SEO & Digital Marketing Consultant

Jan 2019 – Mar 2021 · 2 yrs 2 mos · Pune Area, India

Defined SEO strategy for enhancing search engine & online visibility.
Performed Technical SEO audit, shared insights to developer for fixing issue.
Keyword research & Meta Tags, Header Tags optimization.
Did content gap analysis, optimized content for webpages, blogs.
Implemented Structured Data (Schema) for rich results in SERP
Optimized page speed & user experience, improved Core Web Vitals result.
Created roadmap & data-driven strategy for E-commerce SEO,
Developed Paid Advertising strategies & set up PPC, SMO Campaign for brand awareness, product/service adoption.
Managed International Search Ads, Shopping, Display Ads campaign.
Created & studied the monthly report of website performance.

SEOTechnical SEOData Analysis

I knowledge factory (ikf)

SEO Analyst

May 2018 – Dec 2018 · 7 mos · Pune/Pimpri-Chinchwad Area

Analyzed Google Analytics, Search console data
Performed website UI/UX improvement audit.
Did keywords research, on-page content and meta data optimizations.
Did website technical analysis and gave suggestions to developer's team.
Did link-building, articles, info graphics & video promotion.
Optimized Google My Business Profile to acquire leads.

SEOData Analysis

Carwale

Search Engine Optimization Executive

Jan 2018 – Apr 2018 · 3 mos · Mumbai, Maharashtra, India · On-site

Did Technical SEO Audit & shared insights to developers.
Performed Mobile First Indexing, Mobile Friendly Website Optimization Audit.
Did analysis and track performance of various categories.

SEO

I knowledge factory (ikf)

SEO INTERN

May 2017 – Jul 2017 · 2 mos · Pune District, Maharashtra, India · On-site

Did Website Audit for Local, National, and International Clients
Performed Keywords Research for products & services, brand presence for client
Analyzed Google Analytic Traffic Data
Did Content Optimization activity through hero products & blogs
Performed Link Building activity to enhance the DA of websites

Centre for youth development and activities

Intern

Dec 2016 – Jan 2017 · 1 mo · Pune/Pimpri-Chinchwad Area

Title : Youth Development
Attended training of ‘Samjho Toh Express’ for Youth Development
Volunteer of ‘Roopantar Program’ at Nehru Nagar Community
Taught poor students at Jai Bhawani Prathamik Madhyamik Vidyalaya, Pimpri-Chinchwad,
Maharashtra