Jul 2024 – Nov 2024 · 4 mos · San Francisco Bay Area · Hybrid

• I run a small startup cross-functional team of Engineers and Product Leaders at Salesforce that works closely with customers by applying cutting-edge Salesforce AI Research to solve scalable problems.
• We identify AI market opportunities, rapidly prototype solutions, and achieve product-market fit for emerging capabilities.
• Here are some of my team responsibilities:
• AI Innovation: Develop and ship groundbreaking generative and predictive AI prototypes.
• Customer Collaboration: Engage with customers to prototype and achieve product-market fit quickly.
• Manage a team of high-performing product and engineering leaders in a fast-paced startup-like environment.
• Cross-functional collaboration: Work with various Salesforce teams, including AI research, platform, design, GTM, and industrial teams.

Apr 2024 – Jun 2024 · 2 mos · Berkeley, California, United States · Remote

• Advice on the latest AI advancements and their applications to create business impact.

Jun 2023 – Mar 2024 · 9 mos · Berkeley, California, United States · Remote

• Rappi, the fastest-growing delivery Unicorn in Latin America, operates in 9 countries with over 500,000 drivers.
• From March 2024: AI Advisor, Rappi
• Provide advice on the latest AI technology to various teams across Rappi.
• From June 2023 to March 2024
• As the VP of GenAI for all of Rappi, my role involves driving the adoption and scaling of generative AI to enhance customer experiences, automate business processes, and improve developer productivity.
• Collaborate with various depts. at Rappi to implement & expand generative AI applications, delivering significant value to users and the business.
• Creating a centralized GenAI platform to build and scale production-grade GenAI applications, supporting language and image models, RAG, fine-tuning infrastructure, and LLMOps.
• Partnered with OpenAI and Google to provide teams with access to the latest Generative AI technology.
• Teaching and mentoring various teams to bring SOTA GenAI applications to market quickly.
• Applications being built: Support Agent Sidekicks, Virtual Agent Bots, enrich retail catalog, generate photorealistic product images for long-tail restaurants, extract unstructured text from finance docs, legal docs, menus, and more.
• As VP of Product for CX, my responsibility is to deliver a world-class support product experience to millions of LATAM customers before and after delivery of food, groceries, and more.
• Cater to all audiences of the multi-sided marketplace, which includes customers, couriers, merchants, and agents.
• Dramatically increased support automation rate from 32% to 57% in 3 months and on track to get to 65% automation rate in few more months. This automation and other related efforts will contribute $18M in EBITDA by end of 2024.
• Implementing personalized retention programs resulting in additional 6M orders per year.
• Transforming customer support with virtual agents and agent sidekicks.
• Rebuilt team's morale, hired top talent, and pushed them to achieve BHAG OKRs.

Apr 2020 – Jun 2023 · 3 yrs 2 mos · San Francisco, California, United States

• At Atlassian, I am building an ML-based marketing management and optimization platform to help Atlassian scale its marketing programs efficiently. Key capabilities of this platform include
• Machine learning (ML)-powered bid optimization at scale, enabling efficient and effective ad spend across multiple channels
• Automated budget optimization and distribution, maximizing the impact of marketing dollars
• The ability to scale paid search to millions of keywords, increasing the reach and visibility of marketing efforts
• Automation of operational tasks to make marketers more efficient, freeing up time and resources for strategic activities
• Analysis and optimization of ads across display and social channels, ensuring maximum performance and ROI
• Competitor spend and activity analysis and monitoring, enabling informed decision-making and strategic planning
• The ability to analyze and optimize SEO content, improving the visibility and relevance of marketing campaigns in search engines.

Oct 2018 – Nov 2019 · 1 yr 1 mo · San Francisco, California, United States

• Oct 2019 to May 2020: Interim Head of Product & User Acquisition
• At EarnUp, a fast growing B2C payments startup, I led Product, Growth and DTC User Acquisition teams. Specifically:
• Led the effort to hire the Head of Product
• Trained and mentored the Product team
• Ran cross-functional Product ideation sessions to define multi-year product strategy
• Led Product Growth efforts to improve funnel conversion
• Ran and optimized multiple Facebook Ad Campaigns achieving great results
• June 2019 to November 2019: Product Lead
• Conceived and designed an incentivized savings product
• Recruited, managed and launched the MVP

Oct 2016 – Jun 2023 · 6 yrs 8 mos · San Francisco Bay Area

• We have worked with a range of mostly B2C startups and PLG enterprises to bring their products to market, including social apps, marketplaces, lead generation platforms, gig economy tools, and cryptocurrency solutions across a variety of industries such as social media, energy, education, Fintech, and healthcare.
• As experienced product and engineering leaders, we have a proven track record of successfully managing and driving the development of these innovative products.
• Services we provided include:
• Product Visioning, Strategy, alignment, and Product Management
• Paid and Organic (search, social etc) Marketing Strategy and execution
• In the funnel and product Growth optimization
• Engineering management and delivery
• User research and experimentation
• Organization, recruiting and team development

Jun 2015 – Jul 2016 · 1 yr 1 mo · San Francisco, CA

• Managed product, engineering and design teams at the leading and fastest growing B2C Electricity marketplace in the US.
• Successfully managed electricity and natural gas marketplace products targeting residential customers in 20 states and large commercial electricity and roof-top solar lead generation products targeting large firms and residential customers.
• Effectively rebuilding and organizing the engineering, product, and design teams into high-performing groups that value company objectives, team commitments, and collaboration.
• Implementing a company-wide, metrics-driven recruiting funnel that attracted top-quality hires, including engineers, PMs, and designers, at a low cost.
• Developing and implementing a cross-functional product portfolio road-mapping process that is grounded in metrics, consensus-driven, and closely aligned with company OKRs.
• Reorganizing PMs, engineers, and designers into feature teams that work off a single product portfolio roadmap and achieve more with fewer resources.
• Introducing engineering and product scrums, running Google Venture's design sprint process to reduce the time from concept to launch, and incorporating user research techniques to increase product success.

Jan 2014 – Apr 2015 · 1 yr 3 mos · San Francisco

• As the leader of the B2C mortgage marketplace team at Trulia, I was responsible for driving revenue by developing new products and strategic partnerships. Some of my notable achievements include the following:
• Collaborating with teams across Trulia to build and launch a highly innovative, mobile-friendly mortgage lead generation product with a first-year revenue rate of $2M to $6M and 500,000 mortgage purchase leads, making it one of the largest in the industry.
• Diversifying mortgage revenue from primarily brand advertising to a healthy mix of brand (CPM) and performance advertising (CPC, calls, and CPL) revenue.
• Leveraging big data to target Trulia's 50M monthly visitors with the right monetization product at the right time.
• Working with user research and UX teams to develop and test user experiences that consumers love while achieving high conversion rates.

Aug 2007 – May 2013 · 5 yrs 9 mos · Cambridge, MA

• OfficeDrop was an award-winning cloud file collaboration and storage service for both paper and digital files making it easy for businesses to scan, sync, search and share files from the Web, PC, Mac, iPhone, iPad and Android devices.
• Co-founded OfficeDrop, raised $5M in funding, leading to its successful exit.
• Built a rockstar engineering team in Brazil - when very few people were looking to LatAm for developers.
• Built 4+ rated mobile, desktop and web apps on iOS, Android, Web, PC and Mac platforms that leveraged native capabilities to deliver unique and delightful user experiences.
• Formed OEM Partnerships with HP and Nuance.

Oct 2000 – Aug 2007 · 6 yrs 10 mos · Greater Boston Area

• jPeople is a high-end J2EE and Websphere technology consulting firm. Devised business strategies and evaluated new consulting practices, identified new clients, managed accounts and consultants, and forecasted and tracked financial performance.
• Leading provider of Java, J2EE and Websphere consulting services in New England
• Grew revenues to $2 million with 40% profit margins within 18 months despite dramatic global cutbacks in IT spending
• Evaluated strategic alliances in emerging technology spaces that led to an early alignment with later market leaders
• Developed a well-respected brand in New England and landed blue-chip clients such as Fidelity, TJX, IBM, and Sun
• Created and continually refined recruiting processes, employee development initiatives, and compensation plans that resulted in the hiring of high performance individuals and a near 100% retention rate