Feb 2025 – Mar 2026 · 1 yr 1 mo

• Lead APRA SDT Phase II business analysis and regulatory reporting initiatives, interpreting standards and implementing end-to-end reporting frameworks.
• Own complete traceability from APRA requirements → data sources → processes → reporting outputs.
• Facilitate workshops and alignment sessions across Finance, Risk, Compliance, Legal, Product, Data Office, and Engineering.
• Develop and maintain comprehensive process maps, data dictionaries, lineage diagrams, validation rules, and control frameworks.
• Support automation and process improvements to enhance APRA reporting accuracy, timeliness, and governance.
• Perform deep-dive data analysis and source-to-target mapping across multiple systems (JPM, MUFG, Finance, Investments, Data Warehouse) to resolve data gaps, inconsistencies, and definitional misalignments.
• Interpret APRA standards and translate them into clear business rules, decision logic, and field-level mapping.
• Conduct reconciliation activities to ensure reported numbers align with finance, product, and investment source systems.
• Provide guidance to business on definitional interpretation
• Drive alignment across stakeholders to ensure reporting is compliant, traceable, and defensible for audit and regulatory review.
• Maintain SharePoint governance and documentation to ensure compliance, audit-readiness, and version control.

Dec 2016 – Jan 2025 · 8 yrs 1 mo

• My role at Cbus revolves lot around:
• Analysing member behaviour, interaction with campaigns to see response rates, carve our insights to help marketing team improve targeting/messaging
• Provide end-to-end analytics support for marketing/campaign activities including pre-analysis/finding opportunities for growth and retention, data extraction and post campaign implementation reporting and analysis
• Provide reporting and deep dive analysis on business KPIs
• Maintaining control groups for effective measurement of retention activities across business

Jan 2014 – Dec 2016 · 2 yrs 11 mos

• Work cross-functionally with various business owners to identify data sources across the business and build a single data mart and information architecture to support the efficient execution of successful direct marketing
• Develop propensity models, predictive modelling to identify opportunities for retention and upsell of products and predict customer churn
• Analyze structured, unstructured data, website statistics to identify customer preferences/ grievances and map out customer journey
• Analyze messages or offers that trigger a response from a customer. Also identify patterns of purchase from email/mail marketing, website statistics, call centre data, application, enrolment date to tailor offers to individual customers
• Creation and execution of a robust contact strategy as well as customer behavior reporting and analysis
• Develop and implement the Institute’s customer analytics and behaviour framework, tools and program/s
• Provide campaign reporting to Marketing and the wider institute
• Undertake complex duties which entail a high degree of responsibility and develop, implement and review major policies, objectives, strategies involving high level liaison and/or consultation with internal and external stakeholder areas
• Facilitate and undertake customer analysis, forecasting and planning
• Create and manage customer contact strategy
• Undertake reporting, presentations and provision of advice with internal and external stakeholders

Jul 2012 – Nov 2013 · 1 yr 4 mos · Australia

• Work with the Product Marketing team and the CRM Manager, I was involved in data development and analysis which includes generating data lists using data queries, data cleansing and reporting from the CRM system
• Interpret and report on campaign findings as a part of post implementation review
• Data manipulation using excel and access in preparation for campaigns
• Perform quality assurance checks on data extracts
• Create data queries and run data extracts for all member marketing campaigns
• Use propensity scores and modelling to identify members at risk and develop strategies to reduce churn
• Use propensity scores to target customers most likely to buy to reduce campaign costs

Sep 2011 – Jun 2012 · 9 mos · Greater Melbourne Area

• eDM campaign execution covering system and data set up, system management, result analysis and marketing ROI from 'Manticore Technology' and 'salesforce.com'
• Full reporting, insights for a wide variety of digital marketing campaigns, lead nurturing campaigns and tactics
• Managing events: managing domains, registration forms,landing pages, auto-confirmation emails, last chance to register emails etc
• Maintenance of CRM system (salesforce.com) and Marketing automation tool – Manticore technology, both at administrator level
• Managing domains, hosting websites (C Panle), uploading content using Filezilla, modifying web pages/html

Nov 2010 – Aug 2011 · 9 mos · Noida, Uttar Pradesh, India

• Manage eDM calendar and daily newsletter sent via lyris.com
• E-newsletters analytics - run reports, analyse and synthesize analytics including email delivery, unique opens, unique click, CTR's to gauge effectiveness of the newsletters
• Write press release and liaison with media for various media profiling opportunities
• Manage and Market Corporate Blog to increase traffic at the blog
• Prepare presentations and develop content for marketing collaterals ( like brochures, flyers, posters, advertisements, mailers)
• Marketing of e-newsletters to increase subscriber base including microsite design and development on corporate website

Sep 2009 – Nov 2010 · 1 yr 2 mos · Noida

• Champion CRM software (salesforce.com), run reports and analyse the reports to gauge customer and products response
• Imparting training regarding the CRM systems to sales team and new joinees
• Responsible for CRM database quality and accuracy Conduct market suveys, analysis on competitor activities-Both online and in coordinations with the sales team
• Part of e-books initiative and e-leaning programs
• Conducted product launct for e-books, BTL campaigns, exhibitions
• Prepare brochures for dealer incentives schemes and develop content for marketing collaterals

Apr 2009 – Sep 2009 · 5 mos · Gurugram, Haryana, India

• Creating and Developing a business clientele, extracting business deals from the clients after understanding the brand requirements
• Handling clients accounts and related budgetary requirement, ensuring proper execution of deals obtained
• Prepare marketing proposals and presentations and develop content for brochures and marketing collaterals
• Events Handled : Nirmaya Eye Bank Marathon 'Run for Vision'
• Nestle's Polo Freshers at various colleges