V Shiva Kumar

Digital Marketing Specialist

South Delhi, Delhi, India7 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Successfully launched campaigns expanding audience reach
Pioneered AI-enabled solutions for marketing automation
Expert in integrating AI tools to enhance workflows

Stackforce AI infers this person is a Marketing and Social Media Strategist with a focus on AI automation.

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Skills

Core Skills

Content MarketingSocial Media Management

Other Skills

HootsuiteCreative WritingCopywritingCanvaSocial MediaB2B MarketingLead GenerationAnalyticsContent CreationClient LiaisonAutomationData AnalysisEvent ManagementDigital MarketingPaid Social Media Advertising

About

I am a content marketing and social media strategist with a strong foundation in Public Relations and Applied Communication from Symbiosis Centre for Media & Communication. Over the years, I have crafted and executed campaigns that engage audiences, foster communities, and drive meaningful industry conversations. Recently, my career focus has evolved toward leveraging AI automation and product management to transform marketing workflows and enhance digital experiences. I am passionate about integrating cutting-edge AI tools and automation platforms to streamline processes, optimize content delivery, and unlock new growth opportunities. My expertise spans content strategy, social media management, and emerging AI-driven technologies. I am actively developing skills in AI-powered automation tools, data-driven decision-making, and cross-functional product leadership to drive innovation and efficiency in marketing and communications. Some key accomplishments include launching campaigns that significantly expanded audience reach and engagement, as well as pioneering AI-enabled solutions to automate repetitive tasks and improve campaign performance. I am eager to connect with professionals and organizations interested in the intersection of marketing, AI, and product management. Let’s explore how intelligent automation and strategic product leadership can create impactful, future-ready marketing solutions.

Experience

7 yrs 4 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs 7 mos

Current Experience

The economic times

Senior Officer(L3) - Social Media

Oct 2022 – Present · 3 yrs 7 mos · Noida, Uttar Pradesh, India · On-site

In my current role in Noida, Uttar Pradesh, I lead and execute high-impact social media campaigns across multiple verticals within The Economic Times. My core responsibilities include driving website traffic, enhancing organic reach, generating qualified leads, and strategically boosting follower engagement.
I excel in content creation and copywriting, leveraging advanced SEO techniques and analytics tools to craft compelling, data-driven content tailored to diverse audiences.
I am proficient in using analytics platforms such as Google Analytics, Meta Business Suite, and Hootsuite to monitor performance metrics, extract actionable insights, and optimize strategies in real time. My technical toolkit also includes knowledge of content management systems (CMS), CRM integration, and basic data visualization for reporting campaign outcomes.
Additionally, I provide exceptional client servicing, ensuring that all campaigns align with client objectives and consistently exceed expectations. My commitment to innovation is reflected in my adoption of AI-powered automation tools and data-driven decision-making, enabling me to streamline processes and deliver measurable results.
By combining creativity with technical expertise, I have successfully contributed to the growth and online presence of the B2B verticals at The Economic Times, consistently surpassing key performance indicators and fostering meaningful industry engagement.

Content MarketingHootsuiteCreative WritingCopywritingCanvaSocial Media+3

Franchise india holdings limited

Senior Executive - Social Media

Apr 2021 – Oct 2022 · 1 yr 6 mos · Faridabad, Haryana, India

I led the social media strategy and execution for three key verticals: Indian Retailer, Restaurant India, and Franchise India. My core responsibilities included managing multi-platform social media channels (Facebook, LinkedIn, Twitter, Instagram, Pinterest), generating qualified leads, and designing engaging email campaigns to drive brand awareness and audience growth.
Key achievements and skills:
Developed and implemented tailored content calendars and campaign strategies, resulting in increased organic reach and engagement across all verticals.
Utilized social media management tools (such as Hootsuite and Google Analytics) to monitor performance, analyze key metrics, and optimize campaigns for maximum ROI.
Crafted compelling copy and creative assets, ensuring consistent brand messaging and audience resonance.
Executed targeted paid campaigns and A/B testing to support lead generation and conversion goals.
Fostered robust client engagement by aligning campaign objectives with client expectations and delivering comprehensive performance reports.
Collaborated with cross-functional teams to create integrated marketing initiatives, leveraging data-driven insights and emerging digital trends.
Explored new social media opportunities and platforms, staying ahead of industry trends and best practices.
My approach combined creativity, analytical rigor, and a passion for digital innovation-empowering each brand to build a strong online presence and nurture lasting community relationships.
This version highlights your leadership, technical skills, and measurable impact while aligning with current expectations for social media management roles

Content MarketingHootsuiteSocial Media Management

City innovates (p) limited

Senior Associate-SMO

Aug 2020 – Nov 2020 · 3 mos · Gurugram, Haryana, India

I managed end-to-end social media operations for a portfolio of 10+ clients across diverse industries, focusing on brand consistency, executive presence, and measurable growth.
Key Responsibilities & Achievements:
Oversaw daily management and content scheduling for client accounts, ensuring cohesive brand messaging across platforms (Facebook, Instagram, LinkedIn, Twitter).
Led LinkedIn profile management for top executives, including Saurabh Gupta and Vivek Jain (Microtek), and Ajay Agarwal (MD, Action TESA), optimizing profiles for industry influence and engagement.
Crafted compelling copy for social media posts and developed creative briefs, collaborating closely with designers to produce high-quality, on-brand visuals.
Managed accounts for prominent clients such as Microtek, Action TESA, Gaj Retreat, Koti Resort, and Nirvana, delivering tailored strategies to meet unique business objectives.
Acted as the primary client liaison, maintaining strong relationships and ensuring high satisfaction through proactive communication and service delivery.
Prepared and presented monthly performance reports, utilizing analytics tools to track KPIs, assess campaign effectiveness, and inform data-driven strategy adjustments.
Coordinated with design teams to ensure timely delivery of creative assets, upholding brand guidelines and campaign goals.

Content MarketingSocial Media Management

Entrepreneur india

Social Media Executive

Jan 2020 – Apr 2020 · 3 mos · Greater Delhi Area

Worked as Social Media Executive at Franchise India. Manages different social media profile of Entrepreneur India (Information, insight, and inspiration for entrepreneurs to start, manage and grow businesses successfully in India and globally).

Content MarketingHootsuite

Ideosphere

Junior Associate

Apr 2019 – Sep 2019 · 5 mos · Pune/Pimpri-Chinchwad Area

Worked as a Junior Associate where I got full exposure to how PR and digital industry runs. During this time I handled different clients where I was responsible for media coverage, media outreach, handling social media channels, creating story ideas, creating pitch emails, creative copies, monthly reports, and various different work-based client's requirements. I tracked down the different journalists and stories on an everyday basis to keep my media list updated.
During this time period, I was able to crack a Relationship Building Meeting and a webinar opportunity for Nhance Now( a One Stop Solution to Manage Post Purchase Servicing).
Two Left Feet(dance academy based out of Pune): cracked and organized dance workshop at Tech Mahindra and 3 different societies. I was also responsible for handling their Instagram and facebook channels, where I ran paid advertisements and created the creative brief for the designer and uploading creatives on time.
David Lloyd Talwalkars, my responsibility was to provide the potential leads to the client. I collected the data and outreached various corporates, premium societies, luxury brands, and banks in Pune. I was able to crack Titan by Helios, Godrej Properties, Woodland and various other premium society.

Content Marketing

Flint culture

Intern

Sep 2018 – Nov 2018 · 2 mos · Greater Delhi Area

The dapper room

Producer

Sep 2017 – Sep 2019 · 2 yrs · Pune/Pimpri-Chinchwad Area

It's a comedy room. Freshly-pressed comedy guaranteed!
I organized open mic around different clubs and restaurants in Pune and also handled the social media channels.