Oct 2023 – Present · 2 yrs 6 mos · New York City Metropolitan Area

Aug 2023 – Present · 2 yrs 8 mos · New York City Metropolitan Area

• Singh Advisory is a boutique practice I run with my sister, focusing on helping startups and SMBs scale responsibly through AI, legal strategy, and product innovation.
• Serve as a fractional CTO/Advisor, helping clients validate product-market fit, design experimentation frameworks, and drive adoption of AI/ML and Web3 technologies.
• Partner with founders and executive teams on go-to-market strategy, brand growth, and AI arbitrage opportunities, ensuring ROI-driven outcomes.
• Advise on compliance, governance, and ethical AI, integrating responsible innovation into product and business development.
• Work across sectors including telecom, fitness, fintech/crypto, and SMBs, bringing cross-industry perspective and scalable solutions.

Aug 2023 – Apr 2024 · 8 mos

• CMOx serves as a dynamic accelerator and consortium designed exclusively for Fractional Chief Marketing Officers (CMOs), fostering collaboration and synergy among seasoned professionals.
• Embracing membership within CMOx grants exclusive entry into an array of enriched tools, streamlined processes, and reputable certifications that amplify the impact I drive for my clients. Above all, it offers invaluable access to a vibrant community of adept CMOs, fostering the exchange of expertise and ideas. Through this network, I am empowered to elevate both my practice and operational strategies, ensuring the delivery of profitable growth strategies and unparalleled marketing prowess to the enterprises I advise.

Aug 2023 – Oct 2023 · 2 mos · Remote

• Analytics, consulting services & technology products advisor.

Feb 2023 – Oct 2023 · 8 mos · New York City Metropolitan Area · Remote

• AIML products & platforms advisory services

Feb 2022 – Feb 2023 · 1 yr · Remote

• Independently drove all data science methodology development & product integration for the company; 12 data scientists & 11 ML engineers across 8+ project areas and 3 platform products.
• Built methodology roadmaps & product strategy for 8+ project areas including: weighting/representativeness, synthetic viewership generation, identity resolution, lift/campaign measurement, personification, and early bird ratings.
• Commercialized custom feature engineering reports for campaign measurement
• Performed a thorough defect analysis on a product that had been receiving negative feedback from the market and identified necessary enhancements to alleviate the chief complaints from the market.

Nov 2021 – Feb 2022 · 3 mos · New York City Metropolitan Area · Hybrid

• Led a team of 15 DE, DS, BI consultants serving a large North American supermarket chain ($7.5B company) driving Audience Insights & Media Campaign Analytics ($1.2MM opportunity).
• Audience Insights: delivered insights on key addressable segments and related audience performance tracking; test/control group selection for audience testing; creation, analysis, and monitoring performance and insights of LiveRamp audience segments and campaigns; use of advanced analytics to uncover and explore key data relationships.
• Media Campaign Analytics: provided insights and analyses tied to in-flight campaign optimization/adjustments, dashboarding, QA & data validation, and report automation.
• Built the data science sales pillar for the largest CPG client at Fractal ($220B company)

May 2018 – Nov 2021 · 3 yrs 6 mos · New York City Metropolitan Area · Hybrid

• Customer Success Manager - Trial Run, Testing & Experimentation Software:
• Business development, prospecting, building/maintaining sustainable client relationships/partnerships.
• Led the US-based customer success function from initial on-boarding (pilot phase) through strategic testing, analysis & insights generation.
• Led the testing center of excellence with strategic initiatives and innovations.
• Developed testing processes including test design best practices & management of testing pipeline.
• Project Manager, Decision Science - Managed data science & technology solutioning in the Health & Life Sciences and CPG Practices:
• Identified opportunities and partnered with key stakeholders to set priorities, manage expectations, facilitate change required to activate insights, and measure the impact.
• Deconstructed problems and goals to form a clear picture for hypothesis generation and use best practices around decision science approaches and technology to solve business challenges;
• Integrated custom analytical solutions (e.g., predictive modeling, segmentation, issue tree frameworks) to support data-driven decision-making;
• Translated and communicated results, recommendations, and opportunities to improve data solutions to internal and external leadership with easily consumable reports and presentations.

Dec 2017 – May 2018 · 5 mos · Wayne, NJ · On-site

• Provided actionable insights for business partners and recommendations on strategic direction, and resource allocation to improve ROI. Analyzed initiatives and events using transaction-level, customer behavior and demographic data (SQL, R).
• Applied market segmentation/targeting strategies to review store testing reports, ensuring clean test and control locations(APT).
• Collaborated with finance, marketing, and business units to build conscious on insights gained from test results.

Jun 2017 – Dec 2017 · 6 mos

• Led establishment of program and reporting improvements to increase efficiency of analysis, for cross-functional user group (SQL). Included advertising, marketing, financials, production, and content management areas.
• Consolidated work process for media buying team through customizing reports and subscriptions.
• Efficiently managed data governance team with respect to database hygiene and logic refinement.

May 2014 – Jun 2017 · 3 yrs 1 mo

• Developed $170M women’s contemporary apparel brand portfolio including strategic forecasting, selling and marketing analysis and competitive market research. Optimized digital and direct-to-customer segmentation strategies(SPSS). Maintained margin and merchandise turn through pricing and inventory flow strategies, and marketing campaigns. Developed web site and mobile applications.
• Gained 52% increase year over year in online sales through increasing website traffic, customer adoption, and loyalty.
• Developed $30M online business named most profitable business in women’s apparel at Macys.com in 2014.
• Managed and grew $42M online business in women’s special sizes, active apparel, and private brands.

Mar 2014 – May 2014 · 2 mos

• 8 week intensive training program including: in office and on site work experience, merchant matriculation classes, seminars and lectures given by top executives and chief officers at Macys Department Stores and Macys.com ending in a business and marketing initiative group project.

Jan 2013 – Mar 2014 · 1 yr 2 mos

• Managed merchandise flow, marketing, product procurement, and inventory fulfillment.
• Organized marketing for successful $4.2M Black Friday sales program.