May 2022 – Jan 2024 · 1 yr 8 mos · San Francisco Bay Area

• As an Azure PlayFab Product Creator, I aim to build products that resonate now and scale effortlessly into the future through customer empathy, focused execution, and a data-informed approach.
• ➡️Core Contributions:
• Customer-Centric Roadmapping: Translated raw customer interviews into a data-backed semester plan and actionable product roadmap.
• Strategic Execution: Spearheaded the release of features that optimized resources and eliminated regional dependencies, paving the way for more focused product iterations.
• Risk Mitigation: Identified and addressed potential roadblocks early in the planning process, ensuring optimal resource allocation and project alignment.
• First-Party Customer Engagement: Fostered deep partnerships with key customers like Forza to validate and roll out high-impact features, driving early adoption and customer satisfaction.
• Data-Driven Decisions: Developed metrics-based frameworks to quantify the business impact of new features, anchoring our strategy in real-world usage and value.
• ➡️Team Synergy & Leadership:
• Market Strategy: Provided key insights into data and analytics market sizing, sharpening the organizational focus and product strategy.
• Transparent Reporting: Instituted a monthly product update cycle for leadership, contributing to an informed, agile decision-making process.
• Collaborative Achievements: Amplified team contributions by leveraging engineering and data analytics efforts for mission-critical launches.

Jan 2022 – Aug 2022 · 7 mos

• Developed the curriculum and led instruction for the Product Management portion of the AI Products Program.

Jan 2022 – May 2022 · 4 mos

• Recruited Instructional Staff, Co-ordinated Delivery of education, and Produced Platform Product Manager Program. Executive Producer.

Jan 2021 – Dec 2021 · 11 mos

• Executive Producer - Developed curriculum and produced the program with an all-star instructional staff.

Jan 2019 – Dec 2023 · 4 yrs 11 mos

• Building a community of tech’s most fascinating builders, change-makers, & leaders.
• I serve the Product HQ (40K+ product community) community by creating engaging learning experiences through social events, podcasts, and courses.

May 2019 – May 2020 · 1 yr · San Francisco Bay Area

• As a lead instructor, I served an immersive program transforming 100+ data newbies into elite data professionals sought out by the industry.

Apr 2019 – May 2022 · 3 yrs 1 mo · San Francisco Bay Area

• I served three product lines:
• 1) Transaction Factory - A set of retail customer transactions that can be used in a variety of machine learning and digital user experience use cases.
• 2) Knowledge Graph: Building an enterprise knowledge graph to visualize complex relationships and improve operational efficiencies.
• 3) Data Labeling Capability: Creating Data Labeling capability across multiple lines of business under a central AI CoE team.

Aug 2018 – Dec 2023 · 5 yrs 4 mos · San Francisco Bay Area

• "Top AI fiction writing app" - a16z
• "Great tool to find and stay in your flow state" - TechCrunch
• "Best screenwriting software" - CNET
• "Best tool to improve your writing" - FastCompany
• Squibler AI is on a mission to democratize creativity. I helped build the MVP, scaling from ZERO to 100K users. In the process, I learned to be a better technical leader and mastered the nuances of early-stage bootstrapped startup decision-making in a highly resource-constrained environment.

Jan 2018 – Apr 2019 · 1 yr 3 mos

• Applied data science to create product experiences, resulting in $3M incremental life time value.

Oct 2016 – Dec 2017 · 1 yr 2 mos

• Optimized onboarding and acquisition experiences spearheading the growth of LifeLock userbase from 3MM to 6MM users

Nov 2015 – Sep 2016 · 10 mos

• Dashboards, KPIs, and Coffee. Measured what really mattered with clinical grade accuracy, directly resulting in reducing marketing spend by over 10%.

Mar 2015 – Nov 2015 · 8 mos

• Strategy and execution of clinical-level A/B and Multivariate tests to optimize marketing spend of $300MM, directly resulting in incremental revenue of $22MM.

Oct 2014 – May 2015 · 7 mos

• Shattered marketing technology silos. Built up a scalable marketing tech stack:
• Experimentation Platform
• Analytics Platform
• Tag Management Platform
• CRM Integrations

Aug 2016 – May 2019 · 2 yrs 9 mos · San Francisco Bay Area

• Turned Graduate Capstone Project into a high-potential startup with 300+ Active B2B users. Acquired by Berkeley Data Science Group.
• Resonate AI improved content marketing leaders’ abilities by allowing them to create stories with emotional phrases and tones which directly leads to high engagement and sales.
• Directed 5 staff members and win numerous awards such as IBM Global Entrepreneur Award, Google Spark Award, NVIDIA AI Inception Award, Strata-Hadoop Featured Data Startup, and Orielly Intel Featured AI startup.

Jun 2015 – Apr 2018 · 2 yrs 10 mos · San Francisco Bay Area

• Who You Surround Yourself With, You Become.
• DataLeaders.io is where I invite top growth leaders and extract meaningful insights and actions that you can apply to your life to help you achieve your dreams and goals.

Jan 2012 – Oct 2014 · 2 yrs 9 mos · San Diego, California, United States

• Designed and implemented flagship product with an accompanying campaign that resulted in revenue growth of over 300%. Coordinated with 100+ cloud technology businesses to guide with product and marketing launches, conversions, analytics, and more. Some of my clients included Time Warner Cable and Call Tower.

Mar 2010 – Apr 2013 · 3 yrs 1 mo

• Led systems engineering and requirements development for auto-navigation, auto-pilot, and auto-landing systems. Led several multi-functional products and drove them to completion on or ahead of schedule with 100% quality assurance
• Managed multiple system requirements engineering tools: Teamcenter, clearcase, clearquest. Served as a central contact point for the entire FMS department to resolve their requirements tool management issues
• Developed mentorship plans for on-boarding of new overseas talent. Trained six new hires to be fully functional contributors in these areas
• Developed, led, and oversaw a thorough tracing process between apps and system requirements resulting in zero outstanding tracing issues during the certification

Sep 2008 – Feb 2010 · 1 yr 5 mos

• Led the development of Navigation software for search and rescue missions - August AB139 Helicopter
• Supported senior flight test engineers and test pilots with Dassault F900 flight tests. Collected, analyzed, and managed flight test data

Jan 2003 – Sep 2008 · 5 yrs 8 mos

• Developed systems requirements and test procedure for Level A software requirements related to primary flight controls in the areas of Flight Director, AFCS, and Maintenance.
• Delivered high-performance on critical projects like Boeing Dreamliner with intense deadline pressures
• Meticulously reviewed safety of flight test results, flight test data
• Performed failure performance test analysis, Monte Carlo analysis

Jun 2009 – Dec 2012 · 3 yrs 6 mos · Greater Phoenix Area

• An eCommerce Marketing and Technology Consulting firm
• Worked with both entrepreneurs and well-established companies to start, maintain and grow e-commerce teams.
• Below is a video showcasing one of the web stores I started at Niche Solutions.