Natasha Gorobinskaya — Co-Founder
I work directly with startups, helping founders de-risk their ventures through assumption testing, idea validation, and user driven product design. I've led and built research functions from scratch in startups and mature companies (Time, Google, Miro, TheFork), scaled research operations from zero, and delivered insights that drove business growth for niche products and those with millions of users. Working with 20+ product teams and leadership, I created methodologies and introduced tools and processes that facilitated evidence-based decisions. I was early to AI adoption in product research. Now I speak and train teams on using AI to move faster without losing rigor. Today I work with founders helping them with: → De-risking decisions: validating problems, testing assumptions, understanding what's blocking adoption, building investor-ready evidence. → Product research coaching, capability building, strategic consulting. → Creative problem-solving and futures thinking workshops. I research, write and speak about why most startups don't need more research, but rather the right research at the right time. A book is in progress. For speaking engagements and research requests: contact@blueberryresearchgroup.com
Stackforce AI infers this person is a Product Research Specialist in the SaaS industry with a focus on user experience.
Location: Madrid, Community of Madrid, Spain
Experience: 21 yrs 8 mos
Skills
- User Research
- Product Management
- Ux Research
- Marketing Strategy
- Business Development
- Digital Marketing
- Strategy
- Marketing Research
Career Highlights
- Expert in AI-enhanced product research.
- Proven track record in de-risking startup ventures.
- Extensive experience with leading product teams.
Work Experience
Blueberry Research Group
Principle Product Researcher & Founder (7 mos)
TheFork, a TripAdvisor company
Head of UX Research (3 yrs 5 mos)
Lead UX Researcher (4 yrs 2 mos)
Senior UX Researcher (10 mos)
Miro
Lead UX Researcher (9 mos)
RSS.com
Lead UX Researcher (5 mos)
Madsnail Travel
Lead User Experience Researcher (UXR) and Usability Analyst (3 yrs 4 mos)
Director of Marketing Strategy and Business Development (6 yrs)
AdBirds
Business Development and Operations Director (4 yrs 1 mo)
Country Lead AdWords Account Manager for Russian Market (1 yr 1 mo)
Word-to-Word, Inc.
Founder & Director of Strategy and Business Development (3 yrs 11 mos)
Business Development Strategist @ AdWords Russian Sales Team (1 yr 2 mos)
Time Warner Inc.
Marketing Research Manager Retail Sales & Marketing, BI Unit (5 yrs 6 mos)
Education
Bachelor of Science - BS at NYU Stern School of Business
Master's degree at Universitat Pompeu Fabra
Postgraduate Diploma (Online) at Universitat Pompeu Fabra
Master's degree at Universidad de Alcalá
Master's degree at Universidad Autónoma de Madrid
non-degree at Hunter College
non-degree at Universidad Complutense de Madrid
non-degree at Columbia University
transferred to NYU at V. N. Karazin Kharkiv National University
