Nikolay Lechev

Co-Founder

Bulgaria13 yrs 3 mos experience

Highly Stable

Key Highlights

Founder of Omniflow, enhancing SaaS onboarding.
Improved activation rates by 25% at Harvest.
Designed responsive marketing websites for major game launches.

Stackforce AI infers this person is a SaaS onboarding and user experience expert with strong design and development skills.

Contact

Skills

Core Skills

Product-led GrowthActivationProduct DesignUser ExperienceFront-end DevelopmentUser Interface DesignWeb DevelopmentCustomer Support

Other Skills

FigmaUI statesAnalyticsUser ResearchPendoUserbrainHTML/CSSJavaScriptWordPressPHPSEOGrowthProduct StrategyProduct ManagementUser Experience Design

About

I help B2B SaaS teams fix onboarding and activation. My background blends UX design, product thinking, and front-end development, with experience across SaaS, agencies, and indie product work. After working on onboarding and activation at Harvest and seeing how difficult it is for teams to design flows that actually ship, I started Omniflow, a service that builds complete onboarding flows for SaaS teams. I design full onboarding experiences: sequencing, copy, UI states, triggers, analytics, and engineer-ready specs, delivered through a focused sprint that helps teams ship with confidence. If you're working on activation or improving your first-value experience, I'm always open to connecting.

Experience

Omniflow

Founder

Jan 2026 – Present · 3 mos

I design onboarding that gets new users to aha faster. At Omniflow I run structured four week sprints that turn a product’s first value moment into a complete onboarding flow that teams can ship with confidence.
Work includes flow design, copy, states, triggers, and event schemas. Every project ships with a full Figma prototype, brand aligned copy, state logic, analytics events, and an engineer ready handoff. I also support teams through activation subscriptions that cover new segments, variants, nudges, and empty state improvements.

Product-led GrowthActivation

Harvest

Product Designer

Jul 2022 – Sep 2025 · 3 yrs 2 mos · New York, United States · Remote

As a Product Designer at Harvest, I led design efforts across the Growth and Apps squads, focusing on improving adoption and retention. I introduced scalable design practices, streamlined handoff with engineering, and drove a redesign of the first-time user experience — improving day 0 activation +25% and increasing trial-to-paid conversion +8%. Tools used include Figma, Pendo, and Userbrain.

Product DesignUser ResearchUser Experience

Odd camp

Designer, Front-end Developer

Oct 2016 – Jul 2022 · 5 yrs 9 mos · Stockholm, Sweden · Remote

Led design and front-end development across multiple client projects, often wearing multiple hats as a designer, developer, and project manager.
Designed and built marketing websites and gamified campaigns for the full catalog of games from Paradox Interactive, supporting product launches and player engagement.
Delivered responsive, brand-aligned experiences using modern front-end technologies and agile collaboration.
Managed client communication and project timelines to ensure high-quality outcomes across fast-paced initiatives.

User Interface DesignFront-end Development

Self-employed

Freelance Web Designer

Sep 2012 – Oct 2016 · 4 yrs 1 mo

Founded and ran a digital studio called AetherThemes focused on building and selling premium WordPress themes and HTML templates.
Designed and developed templates used by thousands of customers worldwide, focusing on clean UI, responsive layouts, and performance.
Built and scaled an online business from scratch, gaining hands-on experience in product development, customer support, and digital marketing.
Maintained high code quality and documentation standards to ensure usability and long-term maintainability.
Tools & Skills: WordPress, HTML/CSS, JavaScript, PHP, ThemeForest, Customer Support, SEO

WordPressHTML/CSSWeb DevelopmentCustomer Support