Ritu David

Co-Founder

Mumbai, Maharashtra, India17 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of The Data Duck with 21 years of experience.
  • Expert in reducing CAC and increasing CLV for brands.
  • Strategist for renowned clients like Apple and Coca Cola.
Stackforce AI infers this person is a SaaS strategist with expertise in digital innovation and brand development.

Contact

Skills

Core Skills

Technology SolutionsDigital InnovationManagementGovernment

Other Skills

Design StrategyRequirements ManagementNew Business DevelopmentAnalytic Problem SolvingMarketing StrategyDigital StrategyD2CBranding & IdentityDesign ThinkingStatistical Data AnalysisSearch Engine Optimization (SEO)Software as a Service (SaaS)Expert CommunicatorBusiness InnovationOrganizational Leadership

About

Founder, Strategist & Clarity Catalyst I work with founders and CXOs at inflection points. Fundraising, scaling, repositioning, rebranding. The moments when unclear thinking costs the most. My job is to separate signal from static, surface what's actually true, and create a path forward. You can think of me as your strategist (finding the real problem beneath the visible one), your storyteller (distilling complexity into sharp, credible narratives), and your catalyst (aligning your team around one clear message that gets repeated and acted on). The result: you move from noise to narrative, turn data into decisions, and shift confusion into strategy. About The Data Duck: we give brands absolute clarity and build the tech, design, and growth systems that unlock their potential. Through my studio, The Data Duck, my team and I apply this same clarity to building category-defining brands and high-performance products. We've been doing this for 21 years. Our clients include 360 ONE Wealth, Coca Cola, Australian Government, Tata, Calm, Apple, and Aesop. We integrate strategy, creative, and technology, and we design every decision around real human behaviour, not assumptions. Our work sits across three areas: 1. Strategy that cuts through. Positioning, fundraising narratives, and go-to-market strategy grounded in behavioural science. 2. Technology that feels human. AI, data systems, and product design (including our work with Calm and Apple) that adapt to how people actually behave. 3. Creative that drives action. UX and messaging informed by decision psychology to move markets. In a world full of dashboards, decks, and noise, clarity isn't just power. It's leverage.

Experience

17 yrs 1 mo
Total Experience
4 yrs 3 mos
Average Tenure
11 yrs 3 mos
Current Experience

Alumbloom

Founder

Jan 2020Aug 2021 · 1 yr 7 mos

GovernmentTechnology SolutionsDigital InnovationManagementAnalytic Problem SolvingMarketing Strategy

The data duck

Founder

Feb 2015Present · 11 yrs 3 mos · Mumbai, Maharashtra, India · Hybrid

  • The Data Duck reduces your CAC and increases your CLV sustainably. No two problems are the same, that’s why all our solutions are custom.
  • Why are we primed to deliver on CAC and CLV like no other?
  • I come in to solution every problem. 20 years of working across data, tech, design, marketing and ai has landed me in a pretty sweet spot. I talk, The Data Duck walks.
  • We are a team of behavioural scientists, designers, brand strategists, marketers, coders, AI creators with an actuary thrown in for good measure. Solutions can include ANYTHING digital within ethical and environmental boundaries.
  • If the Ducks save/make you 100, will you give us 20?
  • 🔥 The Data Duck's Journey:
  • 1. Reducing CAC by over 35% for approximately 250 D2C and integrated players.
  • 2. Nailing sales funnel optimisation from initial intrigue to lasting loyalty, delivering CLV increases up to 10x.
  • 3. Offices in 3 continents: over 2000 solutions deployed.
  • 4. The team behind renowned digital successes like Calm, Australia Post, and Aesop.
  • 5. On average 40+ B2B products to new heights of user experience.
  • 6. Tulika Nair made partner after 9 years of association.
  • We also offer onsite/offshore staff augmentation services in software engineering. Our clients across five continents are assured of quality and consistency with a plug-in team within weeks.
Technology SolutionsDesign StrategyRequirements ManagementDigital InnovationNew Business DevelopmentManagement+2

Mindarc

Manager, Data analytics and Strategy

May 2013Jan 2015 · 1 yr 8 mos · Sydney, Australia

Technology SolutionsDigital InnovationManagementAnalytic Problem SolvingMarketing Strategy

Defence intelligence organisation

Senior Intelligence Analyst

Jan 2011Jan 2013 · 2 yrs · Canberra, Australia

GovernmentTechnology SolutionsDigital InnovationManagementAnalytic Problem Solving

Australian commission for law enforcement integrity

Senior Policy Officer

Jan 2010Jan 2010 · 0 mo · Canberra, Australia

GovernmentManagementAnalytic Problem Solving

Anzpaa

Project Manager

May 2008Jul 2010 · 2 yrs 2 mos · Melbourne, Victoria, Australia

GovernmentManagementAnalytic Problem Solving

Deutsche bank

3 roles

Intern

Jan 2007Jan 2007 · 0 mo

Intern

Jan 2007Jan 2007 · 0 mo

Intern

Jan 2007Jan 2007 · 0 mo

Analytic Problem Solving

Education

Australian Institute of Actuaries

Actuarial Fellowship — Actuarial Science

Jan 2018Present

University of Melbourne

Bachelor of Commerce (B.Com.) — Economic

Jan 2005Jan 2008

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