Will Ruben

Founder

New York, New York, United States15 yrs 3 mos experience

Key Highlights

  • Led product strategy at major tech firms.
  • Successfully launched multiple consumer-focused products.
  • Built and managed high-performing product teams.
Stackforce AI infers this person is a seasoned leader in Fintech and Social Media product management.

Contact

Skills

Other Skills

Product ManagementMobile ApplicationsUser ExperienceInternetStrategyManagement ConsultingEntrepreneurshipGrowth StrategiesTeam SynergyVenture CapitalBusiness StrategyProduct MarketingStart-upsFacebookAnalytics

About

Founder & CEO of Workmate. Previously Product Management leader with experience launching successful 0 to 1 products, meaningfully growing key metrics, and building high-performing teams at a variety of consumer tech companies, including Instagram, Facebook, Coinbase, and Uniswap Labs. Was in the Bay Area. Now in NYC.

Experience

15 yrs 3 mos
Total Experience
3 yrs 4 mos
Average Tenure
2 yrs 3 mos
Current Experience

Workmate labs

Founder and CEO

Jan 2024Present · 2 yrs 3 mos · New York, New York, United States

  • We're building the Executive Assistant you deserve – powered by AI. Get access at workmate.com.

Uniswap labs

VP, Product

Jan 2022Jan 2023 · 1 yr · New York, United States

  • Leader of the Product Management team at Uniswap Labs, reporting to the CEO. Responsible for the company's product strategy.

Coinbase

Senior Director, Product Management

Jan 2021Jan 2022 · 1 yr · New York, United States

  • Led the teams at Coinbase responsible for many of the consumer experiences in the Coinbase app. Launched the Web3 Wallet and browser in the Coinbase app. Also worked on discovery products in the Coinbase Wallet app.

Instagram

2 roles

Director of Product Management, Feed & Relevance

Promoted

Jan 2018Jan 2021 · 3 yrs · New York, New York

  • I was a Product Director at Instagram, most recently leading the Feed and Relevance Pillar in NYC. My team owned Instagram's Feed experience end-to-end as well as the content ranking algorithms that power Home (Feed & Stories) and IG's recommendation surfaces (Explore & Reels).
  • I supported a team of 10+ Product Managers and was responsible for the strategy and impact of a 200+ person organization across engineering and product roles. I led a mix of design-driven and ML-driven consumer product work.
  • From mid-2018 until mid-2020, I led Instagram's Discovery Pillar, which included end-to-end ownership of IG Explore, Search, and Hashtags among other recommendation products.
  • For three years, I also led Product Management recruiting for Facebook's NYC office during a period of significant growth. Each year, we've successfully doubled our PM hiring in NYC.

Product Manager

Jan 2013Jan 2014 · 1 yr · Menlo Park, California

  • I started the Growth team at Instagram shortly after Instagram joined Facebook.

Meta

Director of Product Management

Jan 2012Jan 2021 · 9 yrs · Menlo Park, California

  • I worked at Meta/Facebook from 2012 to 2021 in a variety of Product Management roles.
  • From 2012 to 2017, I was based in Menlo Park and largely worked on photo and video sharing products across Facebook's family of apps. Most significantly, I led the Facebook Feed Sharing team, which owns the experience of posting photos, videos, text, and links to News Feed. I also worked on launching Stories in 2016 and led the team that built and launched Facebook's Moments app and Slingshot app. I later managed the PMs who worked on Moments while leading Feed Sharing. I also started the Instagram Growth team, led the Facebook Home team, and worked on the 2013 desktop News Feed redesign.
  • In 2017, I moved to NYC to kickstart a new phase of the office's growth. I led Facebook’s Local Discovery team, working on products that help people find and connect with businesses in their local communities, including Local Search and Recommendations. In this role, I was responsible for the product strategy of a team of >75 people across engineering, PM, design, analytics, research, and other product roles. Later, I moved over to Instagram to lead the Discovery team and then the Feed & Relevance team (see above).

Bain & company

Associate Consultant

Jan 2010Jan 2012 · 2 yrs

  • Associate Consultant in Bain's New York City office. Worked with consumer technology and retail clients.

Education

Harvard University

B.A.

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