Jan 2021 – Present · 5 yrs 4 mos · Stockholm County, Sweden

• The Development Platform for the AI era.
• Build distributed systems with automated DevOps and infrastructure, from local to your cloud on AWS/GCP.
• Encore provides end-to-end tooling for AI development and DevOps:
• Declarative Infrastructure SDK for defining infrastructure semantics in application code
• Automatic infrastructure provisioning for local, preview, and cloud environments on AWS/GCP
• Built-in Distributed Tracing in local and cloud
• Automatic API docs and Service Catalog
• Cloud Cost Analytics
• And much more …

Dec 2018 – Jun 2020 · 1 yr 6 mos

• Product Area Lead for Spotify's subscription and payments platform, handling everything from checkout to long term retention. Responsible for 40+ people in cross-functional teams, on a mission to grow the value of Spotify's ecosystem by creating a cutting-edge platform empowering all business units in Spotify to drive revenue.
• Created vision, strategy, and roadmap for Spotify's payments/subscription platform: enabling growth of paid subscribers to 120M+
• Responsible for Spotify’s global checkout experience, providing users in 75+ countries with safe, simple, and locally relevant ways to pay for Spotify Premium
• Owned strategy for preventing payment churn and optimizing subscription lifecycle, reduced churn by full percentage points and retained millions of additional subscribers yearly
• Implemented strategy for localized payment methods, ensuring successful launch in 20+ new markets
• Led department-wide process for quarterly planning, defining OKRs and KPIs for >200 people
• Built a new Product Management team from scratch, hiring and managing Product Managers across Stockholm and London
• Reported to VP of R&D

Aug 2017 – Dec 2018 · 1 yr 4 mos

• Senior Product Manager in Spotify Premium, product area lead for Spotify's subscription and payments platform.
• Defined the Product vision/strategy/roadmap for Spotify's subscription and payments platform: enabled subscriber growth to 100M+ subscribers
• Responsible for Spotify’s global payments experience, providing users in 75+ countries with safe, simple, and locally relevant ways of paying for Spotify Premium
• Owned strategy for preventing payment churn and optimizing subscription lifecycle, reduced churn by full percentage points and retained millions of subscribers yearly
• Manager of other product managers in the domain

Jun 2012 – Aug 2017 · 5 yrs 2 mos

• Product Manager in the Spotify Premium Growth organization.
• Owned product strategy and roadmap for subscriber retention and churn prevention, reducing churn by percentage points leading to millions of subscribers retained yearly
• Created lifecycle communication, user journeys, and Machine-Learning powered payment dunning strategies
• Launched Premium for Family – Spotify's most popular paid product – converting tens of millions of new subscribers
• Redesigned Spotify's user account and subscription management experience on Spotify.com

Aug 2007 – Jun 2012 · 4 yrs 10 mos · Greater Stockholm Metropolitan Area

• Web Guide Partner was a world leader in Search Engine Optimization, on the cutting edge of search marketing.
• I was an SEO site manager for world-leading brands in the US education and finance verticals. Executed SEO strategies including both on-page optimization and outreach.

Jun 2007 – Jan 2012 · 4 yrs 7 mos · Greater Stockholm Metropolitan Area

• Founder of iTEN Clothing, a clothing company with roots in snowboarding culture.
• I designed t-shirt motifs and clothing patterns on my laptop while living in the Swiss Alps snowboarding.
• Together with my cofounder we then produced, marketed, and sold the goods online.
• The clothes got a strong reception and ended up being sold in Stockholm's most high-end streetwear shops.
• While seeing strong interest from international retailers, I ultimately decided to shutter the business to focus on university and my career in tech.