Jun 2018 – Nov 2021 · 3 yrs 5 mos

• Formulated 3rd party subscription strategy growing EA’s PC subscription from inception to +1M subscribers. Successfully signed +80 partners and launched +250 titles for Origin Access/EA Play. Continuing to evolve EA's strategy for internal and external content with regards to subscriptions. Deep dives into player behavior analysis and subscription success metrics. Created forecasting and market sizing briefs for all incoming EA Partners publishing deals.

Aug 2017 – Jun 2018 · 10 mos

• Conceived and built frameworks for content evaluation, internal vetting and deal terms for 3rd party partners now utilized by the subscription team. Successfully signed deals with AAA partners (Warner Brothers, SEGA) and launched +100 titles into Origin Access in one year. Maintained and grew relationships with developers. Explored long term opportunities and initiatives to help evolve the business model for Electronic Arts.

Jun 2016 – Aug 2017 · 1 yr 2 mos

• Proposed, advocated for and initiated the inclusion of external content into Origin Access. Created initial testing thesis, targets and launched 3rd party content into EA's subscription services. Streamlined and improved player journeys for subscribers while continuing to evolve the in client experience. Managed brand identity with partners and maintained optimal positioning across all executions.

Mar 2015 – Jun 2016 · 1 yr 3 mos

• Drove platform level engagement programs for Origin. Revitalized declining On the House giveaway program and increased engagement, acquisition and reactivation by 5x. Championed new feature development and improvement of the UX/UI of the Origin DTC platform. Created MRDs and worked with product team to drive new features through launch.

Feb 2013 – May 2015 · 2 yrs 3 mos · Brooklyn, NY

• Developed and executed web/event marketing and social media strategy promoting company, music artists, and live shows. Wrote web and blog content; manage SEO and Google ad campaigns; devise promotional tie-ins; and contribute to event planning, talent evaluation, etc.

Aug 2011 – May 2013 · 1 yr 9 mos · Fordham Graduate School of Business

Feb 2007 – Jul 2011 · 4 yrs 5 mos · New York City Metropolitan Area

• For the Contemporary Marketing Group I was part of a team that conceived the strategic plans for market specific campaigns in New York. We also supported and implemented national campaigns while tailoring them to our unique market attributes.
• As a Sales Representative I was responsible for the all facets of the sales, merchandising, placements and accounts receivable of one hundred and fifty accounts in Manhattan.

Jan 2006 – Nov 2006 · 10 mos

• Worked on the marketing and the event planning for the different fundraising vehicles utilized by ALS Association's New York chapter.